Ford Debuts Special Edition Raptor at Motor Press Guild Luncheon

       Ford Debuts Special Edition Raptor at Motor Press Guild Luncheon

PR Newswire

LOS ANGELES, April 1, 2013

LOS ANGELES, April 1, 2013 /PRNewswire/ -- On April 9, 2013, Ford will debut
images of the 2014 Ford F-150 SVT Raptor Special Edition with new appearance
upgrades at the Motor Press Guild (MPG) luncheon held at Ford Motor Company
Design Center Showroom in Irvine. Since the first Ford Model T car with a
modified rear body rolled off the assembly line in 1925, Ford Motor Company
has been on the forefront of defining the American pickup truck. More than 80
years later, Ford Truck Group Marketing manager, Doug Scott will discuss the
company's current position in the truck category and provide an exclusive
preview of the newest addition to its line.

In addition to previewing the Special Edition Raptor, Scott will provide
analysis of Ford's position in this competitive marketplace that has had Ram,
GM and others hot on its tail for decades. Scott will also review Ford's
current line-up of F-Series pickups and how it maintains the necessary
versatility to attract a variety of industries, from agriculture to fire
fighting. Real world examples of Ford F-Series Trucks used for work in
Southern California will be displayed, including a San Diego County Fire
Authority F-150 SVT Raptor rescue truck and one of Grimmway Farm's – the
nation's largest carrot producer, located in Bakersfield – F-150 EcoBoost
field trucks.

To continue its transition in meeting the needs of entrepreneurs, large fleets
and professional contractors, Scott will also discuss the Ford Transit and
Transit Connect next-generation fleet of vans that offer leading fuel economy
and utility.

"With the industry focus on fuel-efficient, smaller cars, it's easy to forget
that trucks are a dominant segment in the American market. This luncheon will
give a closer look at the uniquely American truck market -- and the first look
at thenewest version of Ford's ultimate performance truck, the 2014 SVT
Raptor Special Edition," said Aaron Gold, MPG president.

Who: Motor Press Guild  and Ford Motor Company
What: April Luncheon
When: Tuesday, April 9, 2013, 11:30 a.m.
Where: Ford Motor Company Design Center Showroom, 3 Glen Bell Way, Irvine, CA

The Los Angeles-based Motor Press Guild (MPG) is the largest automotive media
association in North America with more than 800 members. This non-profit trade
guild is dedicated to promoting professionalism in automotive journalism
through education and information exchange. Members include journalists and
analysts from print, broadcast and online outlets as well as public relations
representatives, consumer groups and governmental bodies tied to the
automotive industry. The organization hosts regular meetings featuring key
figureheads in the auto industry and is widely recognized for its annual Dean
Batchelor Award program and annual industry MPG Track Day.

For more information on the Motor Press Guild, please visit, the MPG Facebook page or Twitter @MotorPressGuild. For
media inquiries please contact MPG publicity chair Brendan Flynn at
310-444-1850 or

SOURCE Motor Press Guild

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