Omnicom Case Study by MarketLine Now Available at

  Omnicom Case Study by MarketLine Now Available at

Business Wire

LONDON -- April 1, 2013

In the field of advertising and marketing services, Omnicom is second only to
WPP. The firmhas grown through acquisitions, generally of SMEs. Each year
during 2001-2011, Omnicom acquired an average of 16 companies, paying an
average of USD25 million for each. Omnicom’s acquisitions retain their
individuality. Networking of individuated subsidiaries allows the company to
be client-focused. Advertising is Omnicom’s most important segment, with
customer relationship management being also a major revenue stream. During the
2009 recession, Omnicom witnessed revenues fall, but remained profitable.

Comprehensive case study “Omnicom: How M&A Created a World-Leading
Communications Company”  created by MarketLine provides a complete overview of
one of the largest advertising companies, Omnicom, examining the effectiveness
of its strategy in a cyclic market.

Fact-based and delivered in a comprehensible style, the report describes the
topics such as innovative products, business models, and memorable company
acquisitions. The rationale of commercial decisions is explained, broader
market and economic trends are illustrated. The study also discusses what
makes the company successful, besides providing a deep understanding of how it
manages hard times.

Case Study Details:

Title: Omnicom: How M&A Created a World-Leading Communications Company
Published: January, 2013
Pages: 19
Price: US$ 495.00

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