Starbucks Accelerates Path toward One Million Community Service Hours in
2013 Through 3rd Annual Global Month of Service
Starbucks expands initiative with co-hosted hometown service projects with
Alaska Airlines, Deloitte, Fidelity Investments®, Hyatt Hotels & Resorts and
Square around the United States
Launch coincides with the publication of its 12^th annual Global
Responsibility Report and recognition of more than 600,000 hours of community
service contributed in 2012
SEATTLE -- April 01, 2013
Starbucks Coffee Company (NASDAQ:SBUX) today announced that its partners
(employees), customers and community members are on track to volunteer one
million community service hours around the world as part of their 2015 global
responsibility goals. To help accelerate the company’s progress towards this
ambitious goal, Starbucks is strengthening and expanding its third annual
Global Month of Service, which kicks off on April 1, with the following five
companies - Alaska Airlines, Deloitte, Fidelity Investments®, Hyatt Hotels &
Resorts and Square.
Working together, the organizations will help drive tailored community service
projects in the hometowns of these businesses throughout April in select U.S.
cities to foster positive, long-term change. Starbucks Global Month of
Service, which runs throughout April, is expected to inspire over 300,000
hours of service, by more than 75,000 volunteers, through 2,700 projects,
across 40 countries around the globe.
“Coming together in service represents a fundamental act of citizenship that
inspires individuals, businesses and community members to work together to
create a stronger, more cohesive society,” said Blair Taylor, Starbucks chief
community officer. “Our hope is that through service, and working with
organizations like these as well as the people in the neighborhoods that we
call home, we can help build the connections that will result in long term
social and economic benefit as well as civic action.”
The Starbucks Global Month of Service, with the support of these companies
will help achieve a 25% increase in participation from 2012. The cumulative
reach of these projects will help Starbucks move toward one of its global
responsibility goals of providing one million hours of community service by
Serving different aspects of the Starbucks enterprise, the organizations
participating in Global Month of Service are encouraging their employees in
their corporate hometown markets to join pre-determined local projects in
conjunction with local non-profits. All of the service activities are
reflective of the unique needs of each area and provide participants with the
opportunity to leverage jobs skills and leadership qualities that enable long
term, systemic change.
Community members are encouraged to sign up for projects over the course of
the month in their neighborhoods at the Starbucks community website
http://community.starbucks.com/index.jspa. Projects range from intimate,
single events focused on organizing food for low income families to broader
rebuilding or environmental efforts. In particular, the joint service projects
*Boston – with Fidelity Investments (April 5) – Over 100 volunteers will
sort and distribute donated food products at the 117,000 square foot
facility at The Greater Boston Food Bank’s Yawkey Distribution Center.
*Chicago – with Hyatt Hotels & Resorts (April 27) – In collaboration with
Rebuilding Together Metro Chicago and Public Allies, more than 450 Hyatt
guests, associates and their families, Starbucks employees, and other
community members will volunteer to support home renovations and school
improvements that will benefit the students and families of the community
in a typically underfunded school district.
*New York – with Deloitte (April 20) – More than 500 Starbucks partners,
Deloitte employees and customers will have the opportunity to choose from
six projects throughout New York to be part of the rebuilding efforts in
the wake of Hurricane Sandy. The United Way of New York City is
coordinating projects in the Red Hook, Coney Island, Rockaway, Staten
Island, Long Beach, and Lower East Side neighborhoods.
*San Francisco – with Square (April 27) – Teaming up with San Francisco
Parks Alliance, 1,000 volunteers will be planting, painting, gardening,
weeding, trimming and cleaning up at projects sites that represent a
diverse mix of neighborhoods in San Francisco.
*Seattle – with Alaska Airlines (April 23-27) – This year's downtown
Seattle Global Month of Service project will be a unique five-day event
with a focus on health and human services organizations in the downtown
corridor. Seattle Works and United Way of King County are coordinating
close to 1,000 volunteers who will contribute to this revitalization of
the downtown corridor from April 23 through 27, supporting the work of
over 20 local NGOs.
A social media campaign will encourage these organizations, customers and
Starbucks partners (employees) to share their stories of community service
through Twitter using #extrashotofgood.
In addition, the launch of Starbucks Global Month of Service coincides with
the publication of Starbucks annual Global Responsibility Report. The report
outlines its fiscal year 2012 performance in its effort to help make
communities stronger through ethical sourcing, environmental stewardship and
community engagement. The report is available to review here:
In addition to the more than 600,000 hours of community service reported in
2012, other highlights of this year’s Global Responsibility Report include:
*Environment: Starbucks has achieved LEED certification for 116 stores in
*Ethical Sourcing: 93% of Starbucks coffee was ethically sourced in 2012,
including 90% through C.A.F.E. Practices
*Community Engagement: In 2012, more than 54,000 young people took action
in their communities and mobilized more than 1.8M hours of community
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at starbucks.com.
Please visit starbucks.com/responsibility to view the full Global
Starbucks Coffee Company
Starbucks Media Relations, 206-318-7100
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