TRADECENTRE '13: TSN's Multi-Platform Coverage of NHL Trade Deadline Day Delivers All the Deals, All the News, and All the

TRADECENTRE '13: TSN's Multi-Platform Coverage of NHL Trade Deadline Day 
Delivers All the Deals, All the News, and All the Analysis Everywhere You Are 
on April 3 
- TRADECENTRE '13 airs live nationally on TSN, TSN Mobile TV,, and the 
free TRADECENTRE app for iPhone and iPad - 
- TSN's official social media channels have breaking news, instant analysis, 
and exclusive behind-the-scenes content for TRADECENTRE '13 - 
- BlackBerry, Molson, and Tim Hortons sign on as TRADECENTRE '13 sponsors - 
To tweet this release: 
TORONTO, April 1, 2013 /CNW/ - On NHL Trade Deadline Day, it begins and ends 
with TRADECENTRE '13 - TSN's 10-hour, multi-platform event that delivers the 
industry's most-watched, most-trusted, and most-extensive coverage of one of 
the biggest days on the NHL calendar. 
Featuring every trade and every team covered from all angles, TRADECENTRE '13 
airs live nationally on Wednesday, April 3 beginning at 8 a.m. ET on Canada's 
Sports Leader, TSN. 
TSN's flagship TRADECENTRE '13 broadcast is also available live in its 
entirety on TSN Mobile TV, online at, on the free TRADECENTRE app for 
iPhone and iPad, and on NHL Network in the U.S. 
Once again, the NHL Trade Deadline is proving to be one of the hottest 
properties for advertisers in Canada. Major sponsors of TRADECENTRE '13 
include BlackBerry, Molson, and Tim Hortons. 
Fans across the country can experience TSN's TRADECENTRE '13 coverage on 
multiple platforms by: 

    --  Visiting TSN Digital platforms for the latest trade news,
        opinion, and analysis, plus on-demand video clips and
        highlights, and a real-time Trade Tracker - a staple of TSN's
        online trade deadline day coverage since 2000
    --  Following the verified accounts of TSN's hockey experts and
        Insiders on Twitter for breaking trade news and using the
        hashtags #TradeCentre and #TSN to join the conversation
    --  Downloading the popular TRADECENTRE app for iPhone and iPad for
        breaking trade alerts
    --  Heading to TSN's official social media channels for
        behind-the-scenes photos, video, and interviews posted on
        Instagram, and
        Google+ from
        the TRADECENTRE studio
    --  Listening to TSN Radio in Toronto
        (AM 1050), Montreal
        (AM 690), and Winnipeg
        (AM 1290), along with
        TEAM 1040 in Vancouver
        and TEAM 1200 in Ottawa
        for deadline day coverage with a local perspective

TSN has brought comprehensive day-long coverage of NHL Trade Deadline Day to 
fans since 2000 and continues to set the benchmark for multi-platform coverage 
of one of the most anticipated days of the hockey season.

Last year, Canadians made TRADECENTRE '12 their #1 choice for trade news and 
analysis, as TSN's 10-hour live broadcast delivered its highest audience ever 
and more than doubled the average audience recorded by its closest competitor 
on NHL Trade Deadline Day. Overall, nearly 2.8 million unique fans tuned in 
at some point to TRADECENTRE '12 on TSN.

TSN Digital also scored huge numbers for TRADECENTRE '12 with 20.8 million 
page views across all of its platforms - marking a 40% increase compared to 
2011 and making it the busiest day ever in TSN Digital history. To date, the 
top five busiest days for TSN Digital have been on NHL Trade Deadline Day.

TRADECENTRE '13 Broadcast Team
Host James Duthie leads TSN's TRADECENTRE '13 team of hockey analysts, 
Insiders, former NHL players, coaches, and general managers, reporters, and 
correspondents through 10 hours of hockey talk - with breaking news and 
instant analysis of each transaction, along with interviews with players, 
coaches, and GMs. TSN's correspondents are with each Canadian team to file 
live reports and deliver instant reaction for each trade.

The TRADECENTRE '13 broadcast team is as follows:
    --  Host: James Duthie
    --  Trade Breaker Desk:
        Bob McKenzie,
        Darren Dreger,
        Pierre LeBrun,
        and Gord Miller
    --  Instant Analysis Panel:
        Aaron Ward,
        Ray Ferraro,
        Mike Johnson
    --  Deadline Panel:
        Gino Reda and
        Steve Kouleas
        Craig Button
        and Shane Hnidy
    --  Trade Bait:
        Darren Dutchyshen
        and Craig Button assess players for trade
    --  Post2Post:
        Jamie McLennan
        looks at goalies on the market
    --  Satellite Contributors:
        Darren Pang,
        Pierre McGuire, Mike Milbury, Keith Jones, Jason Botchford, and
        George Johnson
    --  TSN The Reporters Panel:
        Dave Hodge
        with Sports Illustrated's Michael Farber, Toronto Sun's
        Steve Simmons,
        and National Post's
        Bruce Arthur
    --  Social Media: Satirical blogger Down Goes Brown tweets for TSN
        from his Twitter account
    --  TRADECENTRE '13 Live Blogger:
        Jay Onrait
    --  TSN Correspondents: Cory Woron,
        Brent Wallace,
        Ryan Rishaug,
        Sara Orlesky,
        Mark Masters,
        John Lu,
        Farhan Lalji,
        Paul Hollingsworth,
        Jermain Franklin
    --  SPORTSCENTRE Updates:
        Jennifer Hedger

Immediately following TRADECENTRE '13 on TSN, host Rod Smith recaps the day's 
events with reaction from around the NHL on SPORTSCENTRE at 6 p.m. ET, while 
host Gino Reda moves over to the THAT'S HOCKEY desk for a special deadline day 
episode beginning at 7 p.m. ET with additional analysis, reaction, and player 
interviews. The focus then moves from the boardroom to the locker room, as 
NHL ON TSN has live coverage of Montreal @ Philadelphia beginning at 7:30 p.m. 
ET on TSN. Finally, host Steve Kouleas wraps up the day that was in the 
NHL on his ultimate hockey highlights show, THAT'S HOCKEY 2NITE, at 11:30 p.m. 
ET on TSN.

Leading up to TRADECENTRE '13, TSN sets the table for deadline day with the 
NHL ON TSN: TRADECENTRE SPECIAL tonight (Monday, April 1) at 8 p.m. ET. 
Hosted by Duthie and featuring McKenzie, Dreger, and LeBrun, the 60-minute 
preview show provides the latest word on which players and which teams will be 
centre stage over the final pre-deadline hours.

TRADECENTRE '13 on Social Media
TSN has TRADECENTRE '13 covered from all angles on social media - giving fans 
immediate access to breaking trade news, instant analysis, and exclusive 
behind-the-scenes photos, videos, and interviews across all of TSN's official 
pages on Facebook, Twitter, YouTube, Instagram, and Google+.

Framing TSN's TRADECENTRE '13 broadcast on-screen is the TradeCentre Twitter 
Bar presented by BlackBerry, which will pull in tweets from around the NHL and 
display them on air. Fans can join the conversation on Twitter by using the 
hashtags #TradeCentre and #TSN. TSN will also engage fans during TRADECENTRE 
'13 by producing real-time content related to the biggest trades as they 
happen - with this content distributed across TSN's social media channels.

Fans visiting or using the TRADECENTRE app can keep track of all the 
tweets from TSN's hockey experts and Insiders using the built-in Tweetbox - 
enabling fans to get Twitter updates from their favourite TSN personalities 
without ever leaving or the app.

TRADECENTRE '13 ON TSN Digital is the ultimate destination for breaking 
trade news and expert analysis on NHL Trade Deadline Day. In addition to 
live streaming of TRADECENTRE '13, TSN Digital once again presents its 
real-time Trade Tracker with updates on all the trades as they happen. For 
in-depth local coverage, fans can visit for live audio streaming 
of TSN 1050 Toronto, TSN 690 Montreal, and TSN 1290 Winnipeg.

Other TRADECENTRE '13 features on TSN Digital include:
    --  The latest players in play on TSN Digital's
        Trade Bait page,
        along with a
        complete 2012-13 NHL trade list,
        Deadline Day archive, and Deadline Day FAQ
    --  All the latest rumours from around the NHL, plus
        blogs and articles from
        TSN Hockey Insiders Bob McKenzie, Darren Dreger, and Pierre
    --  TSN's Jay Onrait's eighth-annual, 10-hour TRADECENTRE '13 live
        blog and chat with fans (bathrobes optional)
    --  TSN Fantasy Guru
        Scott Cullen's
        take on NHL Trade Deadline Day and its impact from a fantasy
    --  The latest videos featuring insight from the NHL ON TSN's panel
        of experts and TSN's reporters embedded with the Canadian teams
        around the league
    --  Fans are also invited to follow and use the hashtag
        #TradeCentre on Twitter for breaking news and links to
        exclusive videos and Instagram photos from TSN social media
        maven Kate McKenna 

TRADECENTRE '13 on iPad and iPhone
Fans can keep up with all the deadline day action by downloading the free 
TRADECENTRE app for iPad and iPhone. Along with live streaming of 
TRADECENTRE '13, the TRADECENTRE app features a real-time Trade Tracker and 
up-to-the-minute trade news and alerts, plus on-demand video clips, instant 
analysis from TSN's hockey experts and Insiders, live streaming of local TSN 
Radio stations across the country, and a Tweetbox with all the latest updates 
from the TSN broadcast team on Twitter.

Fans looking for local hockey talk can turn to TSN Radio in Toronto (AM 1050), 
Montreal (AM 690), and Winnipeg (AM 1290), along with TEAM 1040 in Vancouver 
and TEAM 1200 in Ottawa, for end-to-end coverage of NHL Trade Deadline Day. 
Featuring coverage focused on the local NHL team in each market, all TSN Radio 
stations are streamed live nationally at and on the TSN app for 
iPhone and iPad. Fans can also listen live online to TEAM 1040 at and TEAM 1200 at

Below is a breakdown of each station's deadline day coverage on Wednesday, 
April 3:
    --  TSN Radio 1050 Toronto: In Leafs nation, fans can keep up with
        their beloved Buds on TSN 1050, as the station delivers
        day-long coverage of the trade deadline.  Host
        Mike Richards
        gets things started on MIKE RICHARDS IN THE MORNING at 5:30
        a.m. ET - with the show simulcast live at 7 a.m. ET on TSN2. 
        Next up are hosts
        Bob Mackowycz
        and Matt Cauz on
        MACKO & CAUZ at 9 a.m. ET, followed by host
        Bryan Hayes and
        analyst Jamie McLennan on LEAFS LUNCH at 12 noon ET and THE
        BRYAN HAYES SHOW at 2 p.m. ET.  Rounding out the station's
        deadline day coverage is host
        Dave Naylor
        on THE DRIVE WITH DAVE NAYLOR beginning at 4 p.m. ET.
    --  TSN Radio 690 Montreal: The Montreal Canadiens are front and
        centre on their flagship radio station as TSN 690 goes around
        the NHL to keep tabs on all the trades - and their impact on
        the Habs. 
        with hosts Elliott Price, Shaun Starr, and Ted Bird kicks
        things off at 6 a.m. ET, followed by
        at 10 a.m. ET and
        at 1 p.m. ET.  Afternoon drive host Mitch Melnick wraps up the
        day on
        at 3 p.m. ET with trade analysis and interviews with key
        newsmakers and TSN Insiders.
    --  TSN Radio 1290 Winnipeg: Jets fans are well-served next week
        TSN 1290's
        end-to-end coverage of the NHL Trade Deadline.  THE BIG SHOW
        Jay Richardson,
        Troy Westwood,
        and Matt Leibl
        gets the trade talk started at 6 a.m. CT, followed by THE
        ROUNDTABLE with
        Rick Ralph
        and Richard Pollock at 11 a.m. CT,
        Andrew 'Hustler' Paterson
        Gary Lawless
        at 3 p.m. CT, and
        at 6 p.m. CT.  In addition, Darrin Bauming will deliver
        breaking trade news all day long from the McPhillips Toyota
        Trade Desk fuelled by Tim Hortons.
    --  TEAM 1040 Vancouver: Vancouver's flagship sports station has
        the NHL Trade Deadline covered with every trade from around the
        league and all the latest news on the Vancouver Canucks. 
        Kicking things off in the morning is SCOTTY AND COMPANY with
        Scott Rintoul,
        Paul Chapman, and Jason Botchford at 6 a.m. PT, followed by
        SEKERES AND PRICE with hosts
        Matt Sekeres
        Blake Price
        at 10 a.m. PT.  Afternoon drive hosts Barry MacDonald and Don
        Taylor break down the trades on B-MAC AND TAYLOR at 2 p.m. PT,
        while Bob Marjanovich provides a full day wrap-up at 6 p.m. PT.
    --  TEAM 1200 Ottawa: The official radio station of the Ottawa
        TEAM 1200
        has 12 hours of trade deadline day coverage beginning at 6 a.m.
        ET with hosts John Rodenburg and Steve Warne.  Hosts Steve
        Lloyd and former NHL defenceman Jason York hit the airwaves at
        9:30 a.m. ET with breaking news and interviews from around the
        NHL, followed by hosts AJ Jakubec and former NHLers Todd White
        and Shean Donovan at 12 noon ET taking listeners up to the
        trade deadline.  Wrapping up the day are Dave Gross and Shawn
        Simpson at 3 p.m. ET with a recap of all the trades and
        interviews with players, coaches, and agents.

Visit to follow TSN's Hockey experts and Insiders
Hashtags: #TradeCentre and #TSN



Instagram @tsn_official


TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio 
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Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, 
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ST: Ontario

-0- Apr/01/2013 13:41 GMT

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