TRADECENTRE '13: TSN's Multi-Platform Coverage of NHL Trade Deadline Day
Delivers All the Deals, All the News, and All the Analysis Everywhere You Are
on April 3
- TRADECENTRE '13 airs live nationally on TSN, TSN Mobile TV, TSN.ca, and the
free TRADECENTRE app for iPhone and iPad -
- TSN's official social media channels have breaking news, instant analysis,
and exclusive behind-the-scenes content for TRADECENTRE '13 -
- BlackBerry, Molson, and Tim Hortons sign on as TRADECENTRE '13 sponsors -
To tweet this release: http://bit.ly/13A5HJv
TORONTO, April 1, 2013 /CNW/ - On NHL Trade Deadline Day, it begins and ends
with TRADECENTRE '13 - TSN's 10-hour, multi-platform event that delivers the
industry's most-watched, most-trusted, and most-extensive coverage of one of
the biggest days on the NHL calendar.
Featuring every trade and every team covered from all angles, TRADECENTRE '13
airs live nationally on Wednesday, April 3 beginning at 8 a.m. ET on Canada's
Sports Leader, TSN.
TSN's flagship TRADECENTRE '13 broadcast is also available live in its
entirety on TSN Mobile TV, online at TSN.ca, on the free TRADECENTRE app for
iPhone and iPad, and on NHL Network in the U.S.
Once again, the NHL Trade Deadline is proving to be one of the hottest
properties for advertisers in Canada. Major sponsors of TRADECENTRE '13
include BlackBerry, Molson, and Tim Hortons.
Fans across the country can experience TSN's TRADECENTRE '13 coverage on
multiple platforms by:
-- Visiting TSN Digital platforms for the latest trade news,
opinion, and analysis, plus on-demand video clips and
highlights, and a real-time Trade Tracker - a staple of TSN's
online trade deadline day coverage since 2000
-- Following the verified accounts of TSN's hockey experts and
Insiders on Twitter for breaking trade news and using the
hashtags #TradeCentre and #TSN to join the conversation
-- Downloading the popular TRADECENTRE app for iPhone and iPad for
breaking trade alerts
-- Heading to TSN's official social media channels for
behind-the-scenes photos, video, and interviews posted on
the TRADECENTRE studio
-- Listening to TSN Radio in Toronto
(AM 1050), Montreal
(AM 690), and Winnipeg
(AM 1290), along with
TEAM 1040 in Vancouver
and TEAM 1200 in Ottawa
for deadline day coverage with a local perspective
TSN has brought comprehensive day-long coverage of NHL Trade Deadline Day to
fans since 2000 and continues to set the benchmark for multi-platform coverage
of one of the most anticipated days of the hockey season.
Last year, Canadians made TRADECENTRE '12 their #1 choice for trade news and
analysis, as TSN's 10-hour live broadcast delivered its highest audience ever
and more than doubled the average audience recorded by its closest competitor
on NHL Trade Deadline Day. Overall, nearly 2.8 million unique fans tuned in
at some point to TRADECENTRE '12 on TSN.
TSN Digital also scored huge numbers for TRADECENTRE '12 with 20.8 million
page views across all of its platforms - marking a 40% increase compared to
2011 and making it the busiest day ever in TSN Digital history. To date, the
top five busiest days for TSN Digital have been on NHL Trade Deadline Day.
TRADECENTRE '13 Broadcast Team
Host James Duthie leads TSN's TRADECENTRE '13 team of hockey analysts,
Insiders, former NHL players, coaches, and general managers, reporters, and
correspondents through 10 hours of hockey talk - with breaking news and
instant analysis of each transaction, along with interviews with players,
coaches, and GMs. TSN's correspondents are with each Canadian team to file
live reports and deliver instant reaction for each trade.
The TRADECENTRE '13 broadcast team is as follows:
-- Host: James Duthie
-- Trade Breaker Desk:
and Gord Miller
-- Instant Analysis Panel:
-- Deadline Panel:
Gino Reda and
and Shane Hnidy
-- Trade Bait:
and Craig Button assess players for trade
looks at goalies on the market
-- Satellite Contributors:
Pierre McGuire, Mike Milbury, Keith Jones, Jason Botchford, and
-- TSN The Reporters Panel:
with Sports Illustrated's Michael Farber, Toronto Sun's
and National Post's
-- Social Media: Satirical blogger Down Goes Brown tweets for TSN
from his Twitter account
-- TRADECENTRE '13 Live Blogger:
-- TSN Correspondents: Cory Woron,
-- SPORTSCENTRE Updates:
Immediately following TRADECENTRE '13 on TSN, host Rod Smith recaps the day's
events with reaction from around the NHL on SPORTSCENTRE at 6 p.m. ET, while
host Gino Reda moves over to the THAT'S HOCKEY desk for a special deadline day
episode beginning at 7 p.m. ET with additional analysis, reaction, and player
interviews. The focus then moves from the boardroom to the locker room, as
NHL ON TSN has live coverage of Montreal @ Philadelphia beginning at 7:30 p.m.
ET on TSN. Finally, host Steve Kouleas wraps up the day that was in the
NHL on his ultimate hockey highlights show, THAT'S HOCKEY 2NITE, at 11:30 p.m.
ET on TSN.
Leading up to TRADECENTRE '13, TSN sets the table for deadline day with the
NHL ON TSN: TRADECENTRE SPECIAL tonight (Monday, April 1) at 8 p.m. ET.
Hosted by Duthie and featuring McKenzie, Dreger, and LeBrun, the 60-minute
preview show provides the latest word on which players and which teams will be
centre stage over the final pre-deadline hours.
TRADECENTRE '13 on Social Media
TSN has TRADECENTRE '13 covered from all angles on social media - giving fans
immediate access to breaking trade news, instant analysis, and exclusive
behind-the-scenes photos, videos, and interviews across all of TSN's official
pages on Facebook, Twitter, YouTube, Instagram, and Google+.
Framing TSN's TRADECENTRE '13 broadcast on-screen is the TradeCentre Twitter
Bar presented by BlackBerry, which will pull in tweets from around the NHL and
display them on air. Fans can join the conversation on Twitter by using the
hashtags #TradeCentre and #TSN. TSN will also engage fans during TRADECENTRE
'13 by producing real-time content related to the biggest trades as they
happen - with this content distributed across TSN's social media channels.
Fans visiting TSN.ca or using the TRADECENTRE app can keep track of all the
tweets from TSN's hockey experts and Insiders using the built-in Tweetbox -
enabling fans to get Twitter updates from their favourite TSN personalities
without ever leaving TSN.ca or the app.
TRADECENTRE '13 ON TSN Digital TSN.ca is the ultimate destination for breaking
trade news and expert analysis on NHL Trade Deadline Day. In addition to
live streaming of TRADECENTRE '13, TSN Digital once again presents its
real-time Trade Tracker with updates on all the trades as they happen. For
in-depth local coverage, fans can visit TSN.ca/Radio for live audio streaming
of TSN 1050 Toronto, TSN 690 Montreal, and TSN 1290 Winnipeg.
Other TRADECENTRE '13 features on TSN Digital include:
-- The latest players in play on TSN Digital's
Trade Bait page,
along with a
complete 2012-13 NHL trade list,
Deadline Day archive, and Deadline Day FAQ
-- All the latest rumours from around the NHL, plus
blogs and articles from
TSN Hockey Insiders Bob McKenzie, Darren Dreger, and Pierre
-- TSN's Jay Onrait's eighth-annual, 10-hour TRADECENTRE '13 live
blog and chat with fans (bathrobes optional)
-- TSN Fantasy Guru
take on NHL Trade Deadline Day and its impact from a fantasy
-- The latest videos featuring insight from the NHL ON TSN's panel
of experts and TSN's reporters embedded with the Canadian teams
around the league
-- Fans are also invited to follow and use the hashtag
#TradeCentre on Twitter for breaking news and links to
exclusive videos and Instagram photos from TSN social media
maven Kate McKenna
TRADECENTRE '13 on iPad and iPhone
Fans can keep up with all the deadline day action by downloading the free
TRADECENTRE app for iPad and iPhone. Along with live streaming of
TRADECENTRE '13, the TRADECENTRE app features a real-time Trade Tracker and
up-to-the-minute trade news and alerts, plus on-demand video clips, instant
analysis from TSN's hockey experts and Insiders, live streaming of local TSN
Radio stations across the country, and a Tweetbox with all the latest updates
from the TSN broadcast team on Twitter.
TRADECENTRE '13 ON TSN Radio and TEAM Radio
Fans looking for local hockey talk can turn to TSN Radio in Toronto (AM 1050),
Montreal (AM 690), and Winnipeg (AM 1290), along with TEAM 1040 in Vancouver
and TEAM 1200 in Ottawa, for end-to-end coverage of NHL Trade Deadline Day.
Featuring coverage focused on the local NHL team in each market, all TSN Radio
stations are streamed live nationally at TSN.ca/Radio and on the TSN app for
iPhone and iPad. Fans can also listen live online to TEAM 1040 at
TeamRadio.ca and TEAM 1200 at Team1200.com.
Below is a breakdown of each station's deadline day coverage on Wednesday,
-- TSN Radio 1050 Toronto: In Leafs nation, fans can keep up with
their beloved Buds on TSN 1050, as the station delivers
day-long coverage of the trade deadline. Host
gets things started on MIKE RICHARDS IN THE MORNING at 5:30
a.m. ET - with the show simulcast live at 7 a.m. ET on TSN2.
Next up are hosts
and Matt Cauz on
MACKO & CAUZ at 9 a.m. ET, followed by host
Bryan Hayes and
analyst Jamie McLennan on LEAFS LUNCH at 12 noon ET and THE
BRYAN HAYES SHOW at 2 p.m. ET. Rounding out the station's
deadline day coverage is host
on THE DRIVE WITH DAVE NAYLOR beginning at 4 p.m. ET.
-- TSN Radio 690 Montreal: The Montreal Canadiens are front and
centre on their flagship radio station as TSN 690 goes around
the NHL to keep tabs on all the trades - and their impact on
THE MORNING SHOW
with hosts Elliott Price, Shaun Starr, and Ted Bird kicks
things off at 6 a.m. ET, followed by
THE MONTREAL FORUM
at 10 a.m. ET and
OFF THE CUFF WITH CHRIS NILAN
at 1 p.m. ET. Afternoon drive host Mitch Melnick wraps up the
MELNICK IN THE AFTERNOON
at 3 p.m. ET with trade analysis and interviews with key
newsmakers and TSN Insiders.
-- TSN Radio 1290 Winnipeg: Jets fans are well-served next week
end-to-end coverage of the NHL Trade Deadline. THE BIG SHOW
and Matt Leibl
gets the trade talk started at 6 a.m. CT, followed by THE
and Richard Pollock at 11 a.m. CT,
HUSTLER AND LAWLESS
Andrew 'Hustler' Paterson
at 3 p.m. CT, and
THE ILLEGAL CURVE HOCKEY SHOW
at 6 p.m. CT. In addition, Darrin Bauming will deliver
breaking trade news all day long from the McPhillips Toyota
Trade Desk fuelled by Tim Hortons.
-- TEAM 1040 Vancouver: Vancouver's flagship sports station has
the NHL Trade Deadline covered with every trade from around the
league and all the latest news on the Vancouver Canucks.
Kicking things off in the morning is SCOTTY AND COMPANY with
Paul Chapman, and Jason Botchford at 6 a.m. PT, followed by
SEKERES AND PRICE with hosts
at 10 a.m. PT. Afternoon drive hosts Barry MacDonald and Don
Taylor break down the trades on B-MAC AND TAYLOR at 2 p.m. PT,
while Bob Marjanovich provides a full day wrap-up at 6 p.m. PT.
-- TEAM 1200 Ottawa: The official radio station of the Ottawa
has 12 hours of trade deadline day coverage beginning at 6 a.m.
ET with hosts John Rodenburg and Steve Warne. Hosts Steve
Lloyd and former NHL defenceman Jason York hit the airwaves at
9:30 a.m. ET with breaking news and interviews from around the
NHL, followed by hosts AJ Jakubec and former NHLers Todd White
and Shean Donovan at 12 noon ET taking listeners up to the
trade deadline. Wrapping up the day are Dave Gross and Shawn
Simpson at 3 p.m. ET with a recap of all the trades and
interviews with players, coaches, and agents.
SOCIAL MEDIA LINKS
Visit TSN.ca/Twitter to follow TSN's Hockey experts and Insiders
NHL ON TSN: @NHLonTSN
Hashtags: #TradeCentre and #TSN
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio
of multimedia sports assets, TSN delivers world-class content across
industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile
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