Unflappable Aflac Duck Pumps Some Iron on Road to Recovery

          Unflappable Aflac Duck Pumps Some Iron on Road to Recovery

New Ad Shows How Aflac Can Help You Focus on Physical Gains -- Not Financial

PR Newswire

COLUMBUS, Ga., March 29, 2013

COLUMBUS, Ga., March 29, 2013 /PRNewswire/ --Aflac, the number one provider
of supplemental insurance in the United States, is debuting the latest in a
series of television commercials that chronicle the Aflac Duck's journey
through dealing with an unexpected injury. The new ad, called Physical
Therapy, highlights how his Aflac policies have enabled the Aflac Duck to
focus on the gains of recovery, knowing that Aflac helps protect him from the
financial pain that an unexpected injury or illness can cause.

A special 60 second version of Physical Therapy will debut Monday night during
the NBC telecast of The Voice, which airs from 8 p.m. to 10 p.m. EDT. Going
forward, the company will air a 30 second version of the commercial on
national and local television outlets. The current campaign, which began in
January, has been a hit with consumers.

"Since launching Press Conference in January, nearly 35,000 people have sent a
get well card to the Aflac Duck and thousands more have visited Aflac.com to
use our new, innovative and educational Real Cost Calculator tool," Aflac
Executive Vice President, Chief Marketing and Sales Officer Michael Zuna said.
"This integrated campaign is reaching our core audiences in a fun, yet serious
way, demonstrating why Aflac policies are a vital part of any financial plan."

In Physical Therapy, the Aflac Duck and his highly motivational therapist are
working out in the gym, helping the Duck recover from a lengthy hospital stay
that has kept him on the sidelines and out of work. The ad uses humorous
scenes of the Aflac Duck being pushed to the limits showing that while the
adage "No Pain, No Gain" may be true in the gym, you can mitigate financial
pain as long as you are protected by Aflac policies.

In addition to the new television commercial, Aflac is also launching the
latest social media integrations for consumers to participate in the campaign.
Beginning Monday, the Aflac Duck's Facebook page will offer games like caption
contests and special "workouts" of the week. The Facebook page will also
offer weekly clues to unlock a new microsite at ducktherapy.com. This site
will contain additional content, including entertaining and shareable videos,
images and the 60 second version of Physical Therapy, which will run once
during NBC's The Voice, and then be available only online. Content for the
online programs will be updated weekly.

"The Aflac Duck and our brand is not an image, it is an experience," Zuna
said. "Physical Therapy and this interactive social integration are reminding
consumers why they fell in love with the Aflac Duck more than 10 years ago and
why Aflac remains a household name."

Physical Therapy will run on all networks and cable outlets including ESPN,
USA, TNT, HLN, CNN and others. To download the 60 second version of Physical
Therapy in Windows Media Format, please click here or in QuickTime please
click here. To download the 30 second version of Physical Therapy in Windows
Media Format please click here or in QuickTime, please click here.

To study the out-of-pocket medical and household costs associated with an
individual or family member who is injured or diagnosed with an illness – even
with major medical insurance, check out Aflac's Real Cost Calculator, an
innovative online tool that helps consumers understand the costs associated
with common illnesses and injuries such as cancer, heart attack, fractured
limbs and others.

About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For
nearly six decades, Aflac insurance policies have given policyholders the
opportunity to focus on recovery, not financial stress. In the United States,
Aflac is the number one provider of guaranteed-renewable insurance. In Japan,
Aflac is the number one life insurance company in terms of individual policies
in force. Aflac individual and group insurance products provide protection to
more than 50 million people worldwide. For seven consecutive years, Aflac has
been recognized by Ethisphere magazine as one of the World's Most Ethical
Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best
Companies to Work For in America for the 15th consecutive year. Also, in 2013,
FORTUNE magazine included Aflac on its list of Most Admired Companies for the
12th time, ranking the company number one in the life and health insurance
category. Aflac Incorporated is a Fortune 500 company listed on the New York
Stock Exchange under the symbol AFL. To find out more about Aflac, visit
aflac.com or espanol.aflac.com.

Aflac herein means American Family Life Assurance Company of Columbus and
American Family Life Assurance Company of New York.

(Logo: http://photos.prnewswire.com/prnh/20100423/CL92305LOGO )

Media Contacts:      Analyst and Investor Contact:
Laura Kane           Robin Y.Wilkey
Aflac Incorporated   Aflac Incorporated
706.596.3493         1.800.235.2667
706.593.0786 (cell)  Fax: 706.324.6330
lkane@aflac.com      rwilkey@aflac.com
Jon A. Sullivan
Aflac Incorporated
706.573.7610 (cell)


Website: http://www.aflac.com
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