Alaska Airlines Begins Nonstop Service Between San Diego and Boston

     Alaska Airlines Begins Nonstop Service Between San Diego and Boston

$159* one-way fare available for purchase now through April 9, for travel
April 30 through June 12, 2013

PR Newswire

SEATTLE, March 29, 2013

SEATTLE, March 29, 2013 /PRNewswire/ --Alaska Airlines launches nonstop
flights today between San Diego and Boston—the sixth new city the carrier has
begun serving from San Diego in the past year. To kick off the new service,
the airline is offering a $159* one-way fare, which is available now through
April 9 for travel from April 30 through June 12, 2013.

"We're delighted to announce convenient nonstop service between San Diego and
historical and bustling 'Beantown,' a route enjoyed equally by vacationers and
business travelers," said Joe Sprague, Alaska Airlines' vice president of
marketing. "With the addition of Boston, as well as our previously announced
service to Lihue, Kauai, beginning June 7, Alaska Airlines will offer 171
flights a week from San Diego to a total of 12 cities stretching from Hawaii
to Mexico to the East Coast."

During the past year alone, Alaska Airlines has launched service from San
Diego to Orlando, Fla., as well as to Fresno, Monterey and Santa Rosa, Calif.,
in addition to Boston and Kauai.

"This expansion of service by Alaska Airlines is good news for Boston Logan
International Airport and the millions of passengers who choose to fly from
New England's gateway,'' said Ed Freni, director of aviation for the
Massachusetts Port Authority, which owns and operates Logan. "Alaska Airlines
is a key player in the transcontinental market and this new service to San
Diego will give passengers even more choices. Alaska's success here is
indicative of the strong market in Boston for business and leisure travel.''

Summary of new service
Start date                     City pair        Departs   Arrives    Frequency
March 29                       San Diego-Boston 9:30 a.m. 5:55 p.m.  Daily
March 29                       Boston-San Diego 6:55 p.m. 10:13 p.m. Daily
All times based on local time
zones



Tickets are available for purchase on www.alaskaair.com or by calling
1-800-ALASKAAIR (800-252-7522 or TTY/TDD line 800-392-0228). Members of Alaska
Airlines' Mileage Plan can earn double miles on San Diego-Boston flights
between March 29 and May 29, 2013. To qualify, customers must first register
at www.alaskaair.com.

The flights will be operated using Boeing 737 Next Generation aircraft. All
flights will offer Alaska's Northern Bites meal service, which provides
passengers in the main cabin with a hot meal for $6 or a cheese and fruit
platter for $7. The flights also offer Alaska's inflight entertainment system,
a handheld video-on-demand device featuring more than 70 hit movies, along
with television programs and other entertainment. The inflight entertainment
players are complimentary in first class and available for $10 in the main
cabin.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves 95 cities through an expansive network
in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked
"Highest in Customer Satisfaction Among Traditional Network Carriers" in the
J.D. Power and Associates North America Airline Satisfaction Study^SM for five
consecutive years from 2008 to 2012. For reservations, visit
www.alaskaair.com. For more news and information, visit the Alaska Airlines
Newsroom at www.alaskaair.com/newsroom.

* General terms and conditions: The introductory fare requires a 14-day
advance purchase and is available for travel on Tuesdays, Wednesdays and
Saturdays. Fare includes all taxes and fees including the September 11
Security Fee. Seats are limited and may not be available on all flights or all
days. A ticket purchased at an Alaska Airlines airport location or through a
reservation call center will cost $15 more per person than the advertised
fare. Tickets are nonrefundable. Bag fees apply for checked baggage. Other
restrictions—such as day of week, blackout dates and advance purchase
requirements—may apply. Visit www.alaskaair.com or call Alaska Airlines
reservations at 1-800-ALASKAAIR for complete fare rules, checked baggage
policies and more information.

Terms and conditions for Alaska Airlines' Mileage Plan double miles:
Registration at www.alaskaair.com prior to the first qualifying flight is
required in order to receive double miles. Double miles offer is valid only on
qualifying paid nonstop flights between San Diego and Boston. Other rules and
restrictions apply to double mile promotions. Visit www.alaskaair.com for
details.

SOURCE Alaska Airlines

Website: http://www.alaskaair.com
Contact: Marianne Lindsey, Alaska Airlines, (206) 392-5101
 
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