Starbucks Celebrates Five-Year Anniversary of My Starbucks Idea

  Starbucks Celebrates Five-Year Anniversary of My Starbucks Idea

   MyStarbucksIdea.com has welcomed more than 150,000 ideas from customers,
      leading to the implementation of 277 new innovations for Starbucks

Business Wire

SEATTLE -- March 29, 2013

Today, consumers can walk into a Starbucks to order a “skinny” beverage,
receive digital rewards for using their Starbucks Card and enjoy the free
Wi-Fi. These innovations, and hundreds more, have enhanced the Starbucks
experience because of customer ideas shared on MyStarbucksIdea.com.

This month, Starbucks celebrates a five-year milestone of innovation on
MyStarbucksIdea.com, an online community for people to share, vote, discuss
and put into action ideas on how to enhance the Starbucks experience. The site
was founded to create an open dialogue and collaborative environment with
consumers to share their thoughts and ideas and allow them to play a vital
role in how they interact with Starbucks, both in and out of stores. Here are
just a few ways consumers have enhanced the Starbucks experience through My
Starbucks Idea:

  *Splash sticks have kept clothes cleaner for the past five years (Idea #1)
  *There are more than 3 million mobile payment transactions per week in
    Starbucks US stores – including quite a few happening in drive thru
    locations (Idea #202)
  *Consumers helped introduce new flavors, including skinny beverages, Mocha
    Coconut Frappuccino Blended Beverages™ (Idea #144), Hazelnut Macchiato
    (Idea #275) and Starbucks VIA® Pumpkin Spice Flavored Coffee (Idea #233)
  *More than 5.8 million cake pop treats enjoyed each year, thanks to
    customers sharing ideas for smaller sized treats in Starbucks stores (Idea
    #128)

“For five years, our passionate customers and partners have been sharing their
ideas with us on My Starbucks Idea, and we have listened and acted upon many
amazing innovations that we have received from this online community,” said
Alex Wheeler, vice president of global digital marketing for Starbucks. “From
digital rewards to new coffee flavors to the little extras, like splash
sticks, that make your day easier, our customers have incredible ideas that we
can bring to life in stores worldwide. We don’t know what the next big idea
from our customers may be, but we're thrilled to keeping listening, engaging
and making adjustments to improve the Starbucks experience for fans
everywhere.”

This is just a snapshot of the 150,000 consumer ideas submitted. Check out our
infographic and visit www.mystarbucksidea.com to submit your own idea.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130328006372/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50600183&lang=en

Contact:

Starbucks
Linda Mills, +1-206-318-7100
press@starbucks.com