PopCap Launches Bejeweled™ LIVE for Windows 8

  PopCap Launches Bejeweled™ LIVE for Windows 8

Business Wire

SEATTLE -- March 29, 2013

PopCap Games, a worldwide leader in mobile and social games and a division of
Electronic Arts Inc. (NASDAQ: EA), today announced the immediate availability
of Bejeweled^™ LIVE for Windows 8, Microsoft Corp.’s highly anticipated new
version of its Windows operating system.

Bejeweled LIVE is a dazzling adaptation of PopCap’s seminal match-3 puzzle
game, which has been played by more than half a billion people worldwide and
was named the #1 puzzle game of the 21^st century by Guinness World Records
Gamer’s Edition. Bejeweled LIVE features three infinitely enthralling game
modes sure to appeal to players of all ages: Classic Bejeweled, Diamond Mine
and Butterflies, and is available now in the Windows Store for US$4.99.

“Bejeweled began life on Windows 98 way back in 2001 and has enjoyed
tremendous global success on more than 20 different platforms since then,”
said Heather Hazen, executive producer for the Bejeweled franchise. “We’re
confident that the beautiful new design and solid foundation of Windows 8 will
provide a fantastic experience with Bejeweled LIVE.”

“We’re ecstatic to welcome Bejeweled to the Windows Store,” said John
Richards, senior director of Windows App Marketing. “Bejeweled brings a fun
and engaging touch experience to Windows 8 users with features such as new
Xbox LIVE achievements and support for tiles and Snap.”

Game Modes

Bejeweled Classic: Enjoy the #1 puzzle game of the century in its most popular
match-3 mode.

Diamond Mine: Dig into Diamond Mine mode to blast gems and collect gold,
diamonds and buried artifacts before the clock runs out!

Butterflies: Match gems to free the butterflies before they flutter up the
board and become food for the hungry spider.


Made for Windows 8: Enjoy your game stats updates on the Start screen with the
Bejeweled LIVE live tile, keep an eye on your e-mail while playing with Snap
support, and check out your friends scores on Xbox LIVE!

Special Gems: Create electrifying special Flame gems, Star gems, Hypercubes
and Supernova gems for more jewel-jarring, board-clearing effects.

Prove Your Prowess: Earn flashy Bejeweled badges and Xbox LIVE achievements to
prove your multifaceted skills!

Ultra-Smooth Action: Make multiple matches while new gems fall into place.

Hints on Demand: Can’t quite spot the next gem match? Use the “Hint” button
for quick tips.

Stats Galore: Gloat over your Bejeweled game scores for total matched gems,
all-time best moves and top 10 personal bests in Classic and Diamond Mine!

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual
video games: fun, easy-to-learn, captivating games that appeal to all ages
across PC, mobile, social and other platforms. Based in Seattle, Washington,
PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a
worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver,
B.C., and Shanghai. PopCap's games have been downloaded over 1.5 billion times
by consumers worldwide, and its flagship franchise, Bejeweled^™, has sold more
than 50 million units.

Bejeweled and PopCap are trademarks of Electronic Arts Inc.


Radiate PR for PopCap Games
Laurie Thornton, 650-743-6487
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