NCR Silver Makes Everyday Easier for Small Businesses with Social Media Integration

  NCR Silver Makes Everyday Easier for Small Businesses with Social Media

Business Wire

DULUTH, Ga. -- March 28, 2013

NCR Corporation announced today that the NCR Silver mobile point of sale (POS)
solution has been enhanced to empower small business owners to provide
marketing messages to customers via the NCR Silver email marketing engine and
update businesses’ Facebook pages with the same messages at the same time.

The NCR Silver social media update makes marketing to customers easier, with
more impact, than ever before. With one click, small business owners can now
engage in email marketing campaigns and at the same time update their
businesses’ Facebook page with the same messages about their business or
products. The integrated social media marketing saves small business owners
time, streamlines their marketing efforts and empowers them to build a
community of customers, which in turn drives loyalty and sales.

According to industry research, 73 percent of small business owners use social
media as part of their marketing mix, and the majority of them don’t employ
anyone to help with this work. Forty-one percent of small business owners
report that making their marketing dollars go further is one of their biggest
challenges. So maximizing the effective use of free social media sites, while
also maximizing business owners limited time, is crucial to building and
maintaining a successful business.

For more custom messages, like “we miss you” campaigns or special discounts
for the most loyal customers, the social sharing feature can be easily turned
off so that a business’s broader social audience doesn’t see these more
targeted messages.

“For the small business owner who is doing everything, time saved by
integrating Facebook posts with their email campaigns is time they can spend
helping customers, growing their businesses or being with their families,”
said Christian Nahas, vice president and general manager of the NCR small
business team. “NCR Silver’s mission is to help small businesses achieve their
goals. We consistently hear that time and resources are two things small
business owners can always use more of. With the social media marketing
update, NCR Silver is giving these operators back valuable time while adding
value to their business.”

NCR Silver’s cloud-based architecture enables this social media integration
update to deploy automatically to existing NCR Silver customers and is
included in all new installations for new customers. Earlier in the month NCR
Silver was updated to provide business owners with the ability to launch and
manage gift card programs.

Powerful and agile cloud-based technology allows small business owners to go
beyond simple payment swipe and cash-register functions, giving them the power
to easily track sales, profits and inventory; market to customers with
targeted and customized email campaigns; analyze business trends; and manage
business finances. NCR Silver operates on Apple^® devices running iOS, like
the iPad^®, iPhone^® and iPod touch^®, giving small businesses the freedom to
interact with customers from anywhere. Apple devices are sold separately.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the
world connects, interacts and transacts with business. NCR’s assisted- and
self-service solutions and comprehensive support services address the needs of
retail, financial, travel, hospitality, gaming, public sector, telecom carrier
and equipment organizations in more than 100 countries. NCR ( is
headquartered in Duluth, Georgia. NCR is a trademark of NCR Corporation in the
United States and other countries.

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Apple, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in
the U.S. and other countries.

IOS is a trademark or registered trademark of Cisco in the U.S. and other
countries and is used under license.


NCR Corporation
Mark Scott, 678-808-7721 (ph)
404-771-8658 (cell)
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