Giants’ Buster Posey Goes Deep In New Toyota Ads by Hoffman|Lewis
Multi-Year, Multi-Million Dollar Regional Campaign Stars Reigning National
SAN FRANCISCO -- March 28, 2013
Swinging for the fences and connecting for a Grand Slam, Hoffman|Lewis, the
SF-based-independent creative-driven ad agency, has just wrapped a series of
commercial spots for Toyota that will air regionally in Northern California.
The :30 second spots feature Buster Posey, the star catcher for the World
Champion San Francisco Giants and the reigning National League MVP.
Sporting his full catcher’s uniform, the mild-mannered and affable Posey is
seen inside a local Toyota dealership interacting with customers, a young fan
and dealership personnel in a series of fun, baseball-themed vignettes. The
ads focus on the Camry and Prius models, and the all-new RAV4. Cameos by
Giants’ mascot Lou Seal and a ballpark organist add to America’s favorite
“In seeking a way to break through the clutter and reinforce Toyota’s position
as the number one auto brand in the market, we looked no further than Buster.
His popularity is rising every day and his character traits exemplify the type
of dedication to quality and dependability on which Toyota prides itself,”
said Trey Curtola, SVP, Hoffman|Lewis.
The spots, which are part of a multi-year, multi-million dollar ad spend,
begin airing locally on March 28. The Hoffman|Lewis Executive Creative
Director on the campaign is seasoned industry veteran Rob Bagot.
"Adding Buster to our lineup is an excellent way to promote Toyota, and we
couldn't be more excited about this long term partnership," said Henry Hansel,
President of the Northern California Toyota Dealers' Ad Association.
Hoffman|Lewis is one of the West Coast’s largest independent advertising
agencies.It has offices in San Francisco and St. Louis. In addition to
general market advertising, H|L also specializes in digital advertising, as
well as Hispanic marketing through its Ola Creativa business unit. Its clients
in San Francisco include Toyota, McDonald’s, USC, Keck Medical Center of USC,
Animoto, and Slingbox. The company has billings of more than $100 million
annually and employs 80 people.
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