Regal Entertainment Group Announces Nathan’s Famous Sweepstakes

  Regal Entertainment Group Announces Nathan’s Famous Sweepstakes

           Lucky Regal Crown Club Member to be Eating Contest Judge

Business Wire

KNOXVILLE, Tenn. & NEW YORK -- March 28, 2013

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States,
announces an amazing offer for members of the Regal Crown Club loyalty
program. With the purchase of a Nathan’s Famous Hot Dog or Corn Dog Bites at a
Regal Entertainment Group theatre, moviegoers who swipe their Regal Crown Club
card will be entered for a chance to win a trip to New York City and Coney
Island. The winner will also be an honorary judge at Nathan’s Famous Hot Dog
Eating Contest where a group of 20 contestants have 10 minutes to become the
world hot dog eating champion.

“The annual Nathan’s Famous Hot Dog Eating Contest has become an American
tradition on the Fourth of July weekend,” said Ken Thewes, Chief Marketing
Officer, Regal Entertainment Group. “We are proud to have a premiere partner
like Nathan’s, and we are excited to give our loyal moviegoers the opportunity
to experience this amazing event firsthand.”

Regal is partnering with Nathan’s Famous to offer the “Be a Judge” sweepstakes
exclusively for members of the Regal Crown Club. The Nathan’s Famous Hot Dog
Eating Contest is held at Nathan’s flagship restaurant on Surf Avenue on Coney
Island. Currently the original store is being rebuilt after suffering damage
from hurricane Sandy. Crews are working to ensure that it will be open well
before the annual event.

“Viewed by millions worldwide, the Nathan’s Famous Hot Dog Eating Contest is
one of America’s most spectacular and exciting marketing and promotional
events. It is the premier event of all competitive eating contests,” said Don
Perlyn, Nathan’s Executive Vice President. “We are delighted to partner with
Regal Entertainment Group and the Regal Crown Club in offering one of their
members a chance to experience the thrill and prestige of being a part of this
4th of July extravaganza.”

The sweepstakes starts on Friday, March 29, and runs through Thursday, May 23.
Regal Crown Club members 18 years or older can enter for their chance to win
the grand prize of a trip for two to attend the Nathan’s Famous Hot Dog Eating
Contest including a 4 day, 3 night stay in New York and one position as an
honorary judge. To enter, moviegoers must use their Regal Crown Club card when
purchasing Nathan’s Famous Hot Dog or Corn Dog Bites.

With more than seven million active members, Regal Crown Club is the number
one theatre loyalty program in the country. The Regal Crown Club allows
moviegoers to accumulate credits at the box office and concession stand to
earn free popcorn, soft drinks and movies. Regal Crown Club membership is free
and open to everyone 13 years of age and older, although you must be 18 or
older to enter the sweepstakes. Membership is obtainable at any Regal
Entertainment Group theatre or online. Full contest rules are available at
www.REGmovies.com/Crown-Club/Sweepstakes.

About Regal Entertainment Group:

Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
6,862 screens in 538 locations in 38 states and the District of Columbia as of
February 21, 2013. The Company operates theatres in 43 of the top 50 U.S.
designated market areas. We believe that the size, reach and quality of the
Company’s theatre circuit not only provide its patrons with a convenient and
enjoyable movie-going experience, but is also an exceptional platform to
realize economies of scale in theatre operations. Additional information is
available on the Company’s Web site at www.REGmovies.com.

Tweet This: Choose #Nathans hot dogs @RegalMovies for a chance to fly to NYC
and judge the eating contest @NathansDogs #ConeyIsland.

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Contact:

Media Contacts:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
865-925-9539
russ.nunley@REGmovies.com
or
George Shea
Shea Communications, LLC
P: 212 627-5766
C: 917 584-0988
gshea@sheacommunications.com
 
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