Hyundai And Its Dealers Mark 15 Years Of Fighting Childhood Cancer; Hyundai Hope On Wheels Donations Top $72 Million

 Hyundai And Its Dealers Mark 15 Years Of Fighting Childhood Cancer; Hyundai
                   Hope On Wheels Donations Top $72 Million

Hyundai Hope On Wheels Launches its 15th Year at the New York International
Auto Show with National Youth Ambassador C.J. George

PR Newswire

NEW YORK, March 28, 2013

NEW YORK, March 28, 2013 /PRNewswire/ --Hyundai Motor America and its dealers
will announce today the launch of their 15^th year in the fight against
pediatric cancer through their nonprofit Hyundai Hope On Wheels®. The
announcement is being made at the Hyundai display at the New York
International Auto Show. Hyundai Hope On Wheels will donate an additional $14
million for pediatric cancer research to institutions across the U.S. in
2013. This brings the organization's total support to over $72 million since
its inception in 1998. Hyundai is among the leading funders of pediatric
cancer research in the U.S.


The 2013 program kicked off earlier this week in New York City when Hyundai
President and CEO John Krafcik rang the NASDAQ Stock Market Closing Bell on
Tuesday, March 26. He was joined at the event by Hope On Wheels' National
Youth Ambassador CJ George, local Hyundai dealers, and representatives from
Columbia University Medical Center (the winner of the first Hope On Wheels
grant for 2013). Celebrity actor Nolan Gould, and star of the hit ABC sitcom
Modern Family, participated in the program and visited pediatric oncology
patients at the Columbia University Medical Center. The Hope On Wheels
program was recognized by the Borough of Manhattan and the New York City
Mayor's Office, with proclamations to declare March 28^th "Hyundai Hope On
Wheels Day" in New York City. The program now heads across the U.S. donating
research grants in pursuit of a cure for pediatric cancer.

"Hyundai and its dealers remain committed to helping children in the fight
against pediatric cancer," said John Krafcik. "We are dedicated to providing
crucial research dollars that will lead to finding cures and better treatment
protocols for these precious children impacted by cancer. While cure rates
approach 80% for some forms of pediatric cancer, far too many children and
families are devastated by the disease. We are proud of our 15-year milestone
for Hyundai Hope On Wheels, and remain keenly aware that there is much more
work to be done."

Hyundai Hope On Wheels began as a local initiative in 1998 by Hyundai and a
group New England-area Hyundai dealers. It has since grown into a national
501(c)(3) nonprofit organization. The program primarily funds pediatric cancer
research at Children's Oncology Group member institutions across the U.S. Its
other mission is to create public awareness about the importance of this

"The field of medicine has seen progress in understanding the biology of
pediatric cancer in recent years. Yet, cure rates remain at a plateau for the
12,000 or more children, who are newly diagnosed each year," said Dr. Andrew
L. Kung, Chief, Division of Pediatric Hematology/Oncology/Stem Cell
Transplantation at Columbia University Medical Center. "One of the greatest
challenges to further advancements is the lack of adequate funding for
research. Hyundai Hope On Wheels has been a major source of funding and a
trusted resource in the fight to find a cure. Hyundai Hope On Wheels is truly
making a difference in the lives of children and families impacted by cancer."

This year, Hyundai Hope On Wheels will award 81 grants through its Scholar
Grant and Hope Grant programs to Children's Oncology Group member institutions
across the U.S. The Scholar Grant is a one-year $75,000 award, given for
support promising young research investigators and patient care programs. The
Hope Grant is a two-year $250,000 grant, given for innovative research at COG
institutions. In addition, Hope On Wheels will present Children's Hospital of
Orange County (CHOC Children's) $2.0 million, the 3^rd installment of a 5-year
research grant to the Hyundai Cancer Institute at CHOC Children's.

Hope On Wheels grants are presented throughout the year with a signature
Handprint Ceremony at the selected institutions. Every handprint collected
symbolizes the courage, memories and hope of all children diagnosed with the
disease. These handprints are placed on a 2013 Hyundai Santa Fe Sport, which
travels the country creating awareness for the disease.

"The Hope On Wheels program is an effort to solve a problem that, sadly, takes
away too many children much too soon," said Mickey Pong, Chairman, Hyundai
Hope On Wheels board of directors and Hyundai dealer-owner of North County
Hyundai, Carlsbad, CA. "These beautiful and amazing kids represent our
future. They deserve every opportunity to pursue their dreams, to achieve
their potential and to just be kids. As Hyundai dealers, we will keep our
hand in the fight for as long as it takes."

For more information about Hyundai Hope On Wheels, please visit
You can also join us on Facebook and Twitter, by visiting or 

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's
10-year/100,000-mile powertrain warranty, and five years of complimentary
Roadside Assistance.

Hyundai Hope On Wheels® is a 501(c)(3) nonprofit organization that is
committed to finding a cure for childhood cancer. Launched in 1998, Hyundai
Hope On Wheels provides grants to eligible institutions nationwide that are
pursuing life-saving research and innovative treatments for the disease.
Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America
and its more than 800 U.S. dealers. At the end of its 15th year, Hyundai Hope
On Wheels will have awarded more than $72 million towards childhood cancer
research in pursuit of a cure.

SOURCE Hyundai Motor America

Contact: Zafar Brooks, Hyundai Motor America, (714) 334-1766,, or Joe Foster, Finn Partners, (323) 572-5361,
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