New, Sportier 2014 Scion tC Debuts at New York International Auto Show

    New, Sportier 2014 Scion tC Debuts at New York International Auto Show

Limited-Production Scion 10 Series Models Celebrate Brand's 10th Anniversary

PR Newswire

NEW YORK, March 28, 2013

NEW YORK, March 28, 2013 /PRNewswire/ -- Scion revealed the new 2014 tC sports
coupe at the New York International Auto Show, showing off a sporty new look,
upgraded interior and an enhanced driving experience for the brand's
top-selling vehicle.

"The sustained success of the tC, which accounts for 40 percent of all Scions
ever sold, challenged designers to enhance the 2014 sports coupe in ways that
keep it exciting to today's drivers without losing its core appeal," said Doug
Murtha, Scion vice president. "The outstanding result is a 2014 tC with a
sportier style and driving experience that will thrill buyers and hold its
unique spot in the marketplace."

Aggressive Look with New Exterior Design and 18-Inch Wheels
The 2014 Scion tC is defined by more assertive styling, starting from the
front with distinctive new headlamps and an all-new hood that extends lower
toward a more open, muscular grille with an embedded tC logo. The new upper-
and lower-grille treatments are bordered by LED accent lighting.

Beneath the rear bumper, a new black-out valance features an FR-S style,
lower-center trim piece and lower perimeter reflectors; new advanced LED tail
lamps complete the picture. New 18-inch alloy wheels with 225/45R18 tires
carry the aggressive character through to the car's profile. Standard on the
tC, the wheels feature a premium dark gray finish, contrasted by eye-catching
machined-spoke surfaces.

The tC will be available in seven exterior paint colors, including two new
additions, Absolutely Red and Blue Streak Metallic.

Upgraded Materials and Scion Standard Display Audio Enhance Interior
The 2014 Scion tC's cabin adds new technology, additional convenience features
and upgraded materials. The tC will be the first model in the family to come
with the all-new Scion Standard Display Audio, featuring a 6.1-inch LCD
touchscreen. The system will be incorporated into all 2014 Scion models,
making Scion the industry's first non-luxury brand to feature a touchscreen
audio system as standard equipment across its entire lineup. The new audio
system comes equipped with features that Scion drivers will enjoy, including
Bluetooth^® compatibility, HD Radio™ Technology and steering wheel-mounted

The new base audio system will be joined by an available, all-new Scion
BeSpoke Premium Audio system featuring Aha™. This upgraded system includes
full navigation, as well as the ability to connect compatible smart phones
through Aha to access 30,000 free audio stations, including Scion's own
signature station featuring a lineup of its 17 music channels. In addition to
audiobook stations, sports, news and entertainment, the Aha service utilizes
location–based services like Yelp and TripAdvisor, and integrates most of the
popular social media applications, all at a great value for consumers.

Added convenience features for the 2014 tC include auto-off headlamps and an
auto-up and down driver's window. The interior is upgraded with premium
materials and lighter color fabric on the seats and the headliner.

Sportier Automatic Transmission and Enhanced Dynamic Handling
Getting there will be more than half the fun in the 2014 tC. Its 2.5-liter,
four-cylinder engine delivers 179 horsepower at 6,000 RPM, and it is available
either with a six-speed manual transmission or an updated six-speed automatic
that can change gears nearly twice as fast as the previous model for both
upshifts and downshifts. The automatic transmission now features Dynamic Rev
Management technology, adopted from the FR-S, which quickly blips the engine
to match its revs to gear ratios on downshifts, limiting driveline shock and
adding to the visceral experience of driving the car.

Handling is enhanced by making modifications to stabilizer bar hardware,
optimizing the shock absorbers, and by increasing the body rigidity with
additional spot welds. Driving enthusiasts will also appreciate the retuned
electronic power steering that provides a more engaging response. Together,
these changes help the new tC to deliver a sportier, fun-to-drive experience
behind the wheel. The 2014 Scion tC will arrive in dealerships in June.

Limited-Production Scion 10 Series Models Celebrate Scion's 10^th Anniversary
In 2003, the first Scion xA and xB vehicles heralded the launch of the Scion
brand, which was designed to bring new buyers into the Toyota family and
appeal to emerging, younger drivers. The brand has accomplished both, and
today it is recognized as having among the youngest median age drivers in the
industry. Since its introduction, 75 percent of Scion owners have been new to
the Toyota family.

"The Scion 10 Series celebrates 10 years of the brand's passionate approach,
iconic products and success inviting a new, younger buyer to the Toyota
family," Murtha said. "Scion heads into its second decade revved up by a
strong product line that continues to stand out on the road."

To celebrate Scion's 10^th anniversary, Scion will launch a limited-production
version of each vehicle in its lineup called Scion 10 Series. Every Scion 10
Series car will be painted a premium color: Silver Ignition. The anniversary
message continues when the driver enters the car to see the Scion name
illuminated on the dash before fading to reveal the number 10. The unique
models will number a total of 10,000 vehicles, which will begin arriving in
dealerships in June.

Other stand-out features include silver seat belts, a solar-powered
illuminated shift knob and an LED Scion locator badge that lights up when the
car is unlocked. Each vehicle also carries a sequentially numbered interior
badge. The xB, iQ, and xD will feature unique alloy wheels in a graphite

The Scion 10 Series FR-S also comes equipped with HID headlamps with
integrated LED daytime running lamps, dual automatic climate controls and a
smart key with push-button start ignition.

Watch the New York Auto Show reveal of the new 2014 Scion tC sports coupe and
Scion 10 Series models by visiting

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new
generation of youthful buyers in mind. Scion's mission is to provide
distinctive products, the opportunity to personalize, and an innovative,
consumer-driven process at the retail level. The brand features five
groundbreaking models with a wide array of standard features: the xD urban
subcompact five-door, the iconic xB urban utility vehicle, the tC sports
coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports
car. The Scion brand often applies new practices in all aspects of its
business and pushes the creativity envelope with non-traditional advertising
and marketing to engage young consumers. Scion also supports originality
through its programs in the artistic community. For more information, visit

CONTACT: Scion Public Relations
         Craig Taguchi
         Consumer Website:
         Media Website:


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