Cohn & Wolfe Named as New Public Relations Agency of Record for SONIC, America’s Drive-In

  Cohn & Wolfe Named as New Public Relations Agency of Record for SONIC,
  America’s Drive-In

   Appointment Affirms Commitment to Impactful Communications with All Key
                                 Stakeholders

Business Wire

OKLAHOMA CITY -- March 28, 2013

Sonic Corp. (NASDAQ: SONC) the nation’s largest chain of drive-in restaurants,
today announced the selection of Cohn & Wolfe as its new public relations
agency of record.

Cohn & Wolfe will work with the SONIC PR team to drive external communications
to consumers and franchisees, local store marketing, cause marketing and
issues management. The agency will also support social media strategy as part
of a cross-functional, multi-agency team. The primary Cohn & Wolfe team is
based in Austin, Texas, a core SONIC market, and SONIC has access to the full
resources and specialist expertise of the agency network.

“Cohn & Wolfe brings highly relevant QSR and retail experience, fresh
thinking, quick-turn agility, and the resources of a large agency – the
perfect combination to help propel SONIC’s momentum,” said Patrick Lenow, vice
president of public relations at Sonic Corp. “We have a great story to tell at
SONIC, and we’re confident that Cohn & Wolfe is the right partner to help us
tell it.”

Cohn & Wolfe is a global communications agency and part of WPP (Nasdaq:
WPPGY), the world's largest communications services group. In 2012,
Advertising Age recognized Cohn & Wolfe’s independent-minded, entrepreneurial
culture by naming it one of the “Best Places to Work in Marketing & Media” for
the second consecutive year. In 2013, PRWeek awarded Cohn & Wolfe its top
honor, “Agency of the Year,” noting the agency’s “exceptional creativity.”

“SONIC offers a menu and experience so unique that it is truly unlike any
other brand in the category. Our core team in Austin, having grown up with
SONIC, is excited to help bring this story to more consumers around the
country,” said Brooke Hovey, executive vice president at Cohn & Wolfe. “Our
partnership will leverage what Cohn & Wolfe does best – insight-driven
strategy, bold creativity, digital and social media engagement – to fuel the
continued growth of SONIC’s business and brand.”

The appointment is effective immediately. Cohn & Wolfe will join an agency
roster that includes Goodby, Silverstein & Partners, creative agency of
record; Zenith Optimedia, media agency of record; and Sullivan Higdon & Sink,
below-the-line agency of record. Joanne Davis Consulting assisted in the
review.

About SONIC, America’s Drive-In

SONIC, America's Drive-In, originally started as a hamburger and root beer
stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its
name to Sonic in 1959. The first drive-in to adopt the Sonic name is still
serving customers in Stillwater, Okla. Sonic has more than 3,500 drive-ins
coast to coast, where approximately three million customers eat every day. For
more information about Sonic Corp. and its subsidiaries, visit Sonic at
www.sonicdrivein.com. Connect with SONIC at facebook.com/sonicdrivein or on
Twitter @sonicdrive_in.

Contact:

Sonic Corp.
Patrick Lenow, 405-225-5600
Vice President of Public Relations
patrick.lenow@sonicdrivein.com
 
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