Enhanced Experience, Greater Quality for Canada's TELUS OptikTV Viewers

Enhanced Experience, Greater Quality for Canada's TELUS OptikTV Viewers 

    --  Ericsson provides TELUS with MPEG-4 AVC HD encoding solution
        for high quality consumer services
    --  Meets growing consumer demand for HD in the home
    --  Solution meets today's needs and is part of future network
        infrastructure upgrade

TORONTO, March 28, 2013 /CNW/ - Ericsson (NASDAQ:ERIC) has provided Canadian 
telecommunications carrier TELUS with a market-leading MPEG-4 AVC HD 
compression solution for its IPTV service, called Optik TV. The deployment 
enables TELUS to enhance the consumer experience by providing the best HD 
video quality possible while observing the government mandate for 
advertisement loudness control.

TELUS is one of the world's fastest-growing TV providers, offering both IPTV 
and satellite TV, with 678,000 customers by the end of 2012, up 169,000 
viewers (33 per cent) from a year earlier.

"Video is such an important part of the at-home and on-the-go entertainment 
experience and today's consumers demand more and more content at the highest 
possible quality," said Ibrahim Gedeon, TELUS' Chief Technology Officer. "We 
need technologies that allow us to exceed customer expectations for HD quality 
on an expansive selection of channels while staying ahead of the tremendous 
growth as we build out and enhance our network infrastructure. Ericsson has 
been a valued partner for nearly 10 years providing solutions for our IPTV 
services. We are pleased to once again work with Ericsson as we take our 
consumer TV experiences to the next level."

TELUS provides a wide range of communications products and services including 
wireless, data, IP, voice, television, entertainment and video. It powers 13.1 
million customer connections including 7.7 million wireless subscribers, 3.4 
million wireline network access lines, 1.4 million Internet subscribers and 
678,000 TELUS TV customers. TELUS TV offers subscribers a choice of English 
and French language channel packages, as well as on-demand viewing, 
pay-per-view live sports and movies, and premium sports packages.

Ericsson's most recent ConsumerLab research report shows that consumers are 
increasingly interested in the quality of their TV service, at least on the 
main TV screen in their home. As many as 41 percent of consumers are prepared 
to pay for HD.TELUS Optik TV offers more than 600 channels, 145 in HD, and 
includes all their corresponding HD channels for no extra charge.

"There is little doubt that TV remains a premium experience worth paying for, 
but if this is to continue, operators must find ways to continue to innovate 
and meet consumer's expectations," said Ove Anebygd, Vice-President and Head 
of TV, Ericsson. "TV is constantly evolving, and operators must stay ahead of 
the game in order to drive their business forward. We're pleased to extend our 
work with TELUS to enable greater TV experiences through both live and 
on-demand content, giving consumers in Canada a higher quality experience than 
ever before."

At the heart of the solution are Ericsson's Video Processors, which extract 
the maximum efficiency possible from the MPEG-4 AVC specification. This 
efficiency gain typically allows operators to get more HDTV channels into 
their transmission bandwidth. The solution also delivers operational 
flexibility for operations today and simple upgrading for evolving future 


Ericsson Video Processors

Ericsson nCompass Control

Download high-resolution photos and broadcast-quality video at 

Ericsson is a world-leading provider of communications technology and 
services. We are enabling the Networked Society with efficient real-time 
solutions that allow us all to study, work and live our lives more freely, in 
sustainable societies around the world.

Our offering comprises services, software and infrastructure within 
Information and Communications Technology for telecom operators and other 
industries. Today 40 percent of the world's mobile traffic goes through 
Ericsson networks and we support customers' networks servicing more than 2.5 
billion subscriptions.

We are more than 110,000 people working with customers in more than 180 
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 
2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). 
Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock 

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Ericsson Media Relations - Canada Patricia MacLean Phone: +1905 206 7928 

Ericsson Corporate Communications Phone: +46 10 719 69 92 

Ericsson Investor Relations Phone: +46 10719 00 00 

SOURCE: Ericsson Canada

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CO: Ericsson Canada
ST: Ontario

-0- Mar/28/2013 15:45 GMT

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