D.E MASTER BLENDERS 1753 : D.E MASTER BLENDERS 1753 in negotiations with Joh. A. Benckiser on potential public offer for D.E

D.E MASTER BLENDERS 1753 : D.E MASTER BLENDERS 1753 in negotiations with Joh.
     A. Benckiser on potential public offer for D.E MASTER BLENDERS 1753

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Amsterdam, March 28, 2013 - D.E MASTER BLENDERS 1753 ("the Company") announces
that it is negotiating a possible public offer for all issued and  outstanding 
ordinary shares  in  D.E MASTER  BLENDERS  1753 by  a  Joh. A.  Benckiser  led 
investor group ("JAB"). 

D.E MASTER BLENDERS 1753 announces that  it was approached by JAB regarding  a 
potential public offer for all  the Company's issued and outstanding  ordinary 
shares.The price  per  ordinary D.E  MASTER  BLENDERS 1753  share  currently 
indicated by JAB is €12.75 (cum  dividend) on a fully diluted basis,  subject 
to the satisfactory  outcome of  due diligence, agreement  on the  transaction 
terms,  corporate  and  other  approvals,  and  certain  pre-offer  and  offer 
conditions being fulfilled.

The Company's Board has, on the basis of JAB's non-binding proposal, agreed to
allow JAB and its  advisers to conduct due  diligence.This due diligence  is 
pending.The negotiations  are  in  an  early  stage.At  this  time  it  is 
uncertain whether  the negotiations  with  JAB will  result in  a  conditional 
agreement on a  potential full  public offer  for all  issued and  outstanding 
ordinary shares in D.E MASTER BLENDERS 1753  by JAB and, if so, at what  price 
and under which conditions.

Consistent with its fiduciary duty, the  Board of D.E MASTER BLENDERS 1753  is 
carefully evaluating JAB's non-binding proposal.With respect to the decision
making, the Company's Board will give  due consideration to a proper  decision 
making process, which includes avoiding  any (potential) conflict of  interest 
by executives,  and in  its decision  making will  take the  interests of  all 
stakeholders, including the shareholders, into full consideration.

Further announcements will be made if and when required.

Joh. A. Benckiser  comprises a privately-owned  affiliated group of  companies 
focused on long term investments in companies with premium brands in the  Fast 
Moving Consumer Goods category.The JAB-group's portfolio includes a majority
stake in Coty  Inc., a global  leader in  beauty, a majority  stake in  Peet's 
Coffee & Tea  Inc., a  premier specialty coffee  and tea  company, a  majority 
stake in Caribou Coffee, a  specialty retailer of high-quality premium  coffee 
products, a minority stake in Reckitt Benckiser Group PLC, a global leader  in 
health, hygiene and  home products  and a  minority investment  in D.E  MASTER 
BLENDERS 1753 N.V., an  international coffee and  tea company.JAB also  owns 
Labelux, a luxury leather goods company with brands such as Jimmy Choo,  Bally 
and Belstaff.The  assets of  the  group are  overseen  by its  three  senior 
partners, Peter Harf, Bart Becht and Olivier Goudet.

This is a public announcement by D.E MASTER BLENDERS 1753 pursuant to  Section 
5:25i, paragraph  2  of  the  Dutch Financial  Supervision  Act  (Wet  op  het 
Financieel Toezicht).This public announcement does not constitute an  offer, 
or any solicitation of any  offer, to buy or  subscribe for any securities  in 
the Company and is not for  release, publication or distribution, in whole  or 
in part, in  or into, directly  or indirectly, the  United States, Canada,  or 

                                 # # #

D.EMASTERBLENDERS1753 is a leading pure-play coffee and tea company that
offers an extensive range of high-quality, innovative products through
well-known brands such as DouweEgberts, Senseo, L'OR, Pilão, Merrild,
Moccona, Pickwick and Hornimans in both retail and out of home markets.The
company holds a number of leading market positions across Europe, Brazil,
Australia and Thailand and its products are sold in more than 45
countries.D.EMASTERBLENDERS1753 generated sales of more than € 2.7
billion in fiscal year 2012 and employs around 7,500 people worldwide.For
more information, please visit www.demasterblenders1753.com.
Contact      Investor Relations                Corporate Communications
             Robin Jansen                      Michiel Quarles van Ufford
             +31 20 558 1014                   +31 20 558 1080
             investor-relations@DEMB.com       media-relations@DEMB.com

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Source: D.E MASTER BLENDERS 1753 via Thomson Reuters ONE
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