'B4Udrink' Uses Latest Science To Estimate BAC

                'B4Udrink' Uses Latest Science To Estimate BAC

PR Newswire

ARLINGTON, Va., March 28, 2013

Encourages responsible decision making regarding alcohol

ARLINGTON, Va., March 28, 2013 /PRNewswire-USNewswire/ -- With April's Alcohol
Awareness Month quickly approaching, The Century Council, a national,
independent not-for-profit funded by distillers, re-launched an interactive
online program, "B4Udrink," offering the latest available science to estimate
an individual's blood alcohol concentration (BAC).

Based on the most up-to-date science, Dary Fiorentino, Ph.D., of DF
Consulting, an expert in alcohol pharmacokinetics and pharmacodynamics, has
created a revised algorithm for B4Udrink which now includes the effects of
height and age on an individual's BAC in addition to gender, weight, and
alcohol consumed. The newly revised B4Udrink "Virtual Bar" also illustrates
the effect food can have on an individual's BAC, including how a meal high in
fat has little effect on one's BAC yet a meal high in carbohydrates or protein
may decrease an individual's BAC. Dr. Fiorentino provided all calculations
utilized in the "Virtual Bar."

In addition to the algorithm, The Century Council re-designed the "B4Udrink"
program's interface to be more mobile-friendly, making it more accessible to
young adults on the go.

"The B4Udrink 'Virtual Bar' gives people the ability to virtually explore
different scenarios regarding how they think their night might go, discover
their drinking limits and plan accordingly. This information empowers
individuals to make educated, responsible decisions when going out socially,"
said Ralph Blackman, The Century Council's President and CEO.

This "Virtual Bar" allows users to estimate their individual BAC level based
on gender, height, weight, age, and the type and number of drinks consumed, as
well as the time until their BAC returns to zero. As the user's simulated
"night" progresses and their BAC increases, the "Virtual Bar" interface
provides descriptions of how alcohol might affect them, providing the user
with more information about their BAC throughout the drinking occasion.

According to the 2011 National Survey on Drug Use and Health, binge drinking
peaks among those age 21 to 25. The B4Udrink 'Virtual Bar' may prove
especially useful in helping to educate these individuals on the effects of
binge drinking.

For more information about the B4Udrink program or to access the 'Virtual
Bar,' visit B4Udrink.org.

About The Century Council
The Century Council is a national not-for-profit leader in the fight to
eliminate drunk driving and underage drinking and is funded by the following
distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation
Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA.
Headquartered in Arlington, Virginia, The Century Council promotes responsible
decision making regarding beverage alcohol and develops and implements
innovative programs and public awareness campaigns which ignite action through
strategic partnerships. Established in 1991, The Century Council's initiatives
are highlighted on its website at www.centurycouncil.org.

CONTACT: Darron Moffatt, The Century Council
MoffattD@centurycouncil.org; (202) 637-0077

SOURCE The Century Council

Website: http://www.centurycouncil.org
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