Responsys to Usher in the Next Era of Marketing at Interact 2013 Conference

Responsys to Usher in the Next Era of Marketing at Interact 2013 Conference 
SAN BRUNO, CA -- (Marketwire) -- 03/28/13 --  Responsys, Inc.
(NASDAQ: MKTG), a leading provider of email and cross-channel
marketing solutions, today announced Interact 2013, the marketing
conference of the year. In its 11th year, this annual conference
attracts leading global marketers who want to be challenged with new
ideas, inspired by the latest technologies and energized by learning
new skills and making connections. Interact 2013 will take place May
21-23 in San Francisco. Registration is now live at 
"Every year, New School Marketers come to Interact to learn how to
move marketing forward," said Scott Olrich, Chief Marketing Officer
at Responsys. "A marketing sea change is upon us. Today, marketers
face a stark choice. Either cling to campaign-centric methods and
live with ever declining customer engagement and revenues or reorient
their businesses around building lasting individual relationships
with customers across every digital channel. Interact 2013 will not
only focus on helping marketers navigate this shift, but will also
give them the tools and insight to move from surviving to thriving in
this new era of marketing."  
"Effective digital marketing is no longer about maximizing the number
of people you reach with a campaign, it's about creating a set of
individually tailored interactions that collectively engage a
customer and lead to superior and sustainable results," said Eric
Brodnax, Executive Vice President, Digital Products at National
Geographic. "Responsys has helped us rework our approach to digital
marketing and become more customer-centric versus campaign-centric. I
look forward to attending Interact 2013 to get more great ideas about
how to improve the digital experience at National Geographic."  
The three-day event will feature presentations and keynotes from some
of the most prolific brands in the world and inspirational speakers,
such as: Chesley B. "Sully" Sullenberger, III, the now retired US
Airways pilot who successfully landed Flight 1549 on the Hudson River
in 2009; Toby Fallsgraff, Obama for America's 2012 email director;
Rob Brosnan, Senior Analyst at Forrester Research; Bob Garfield,
author and co-host of "On the Media
," produced by WNYC and
distributed by NPR; Augie Ray, former Forrester Research analyst and
thought leader on digital and social media strategies; Paull Young,
Director of Digital at charity:water; and Bert Jacobs, co-founder and
Chief Executive Optimist of the Life is good(R) Company. 
Responsys' Chairman and CEO, Dan Springer, Chief Marketing Officer,
Scott Olrich, and Senior Vice President of Product Management, Steve
Krause, will also address the conference, covering the way marketing
is changing in the customer era and outlining strategies that help
companies put the customer, not the campaign, at the center of
In addition to keynotes, Interact attendees will be invited to choose
from more than 30 breakout sessions hosted by Responsys product
experts and marketing strategists and featuring Responsys customers'
successes across the digital channels of email, mobile, social, the
web and display. These sessions are designed to provide attendees
with actionable strategies for taking their marketing programs to new
Attended by some of the best marketers from the world's top brands,
Interact 2013 will also feature unparalleled networking
opportunities, including a private concert with musician, Michael
Interact 2013 follows a highly successful, sold out 2012 conference.
Registration is now open at 
Suggested Tweet on Today's @Responsys News 

--  Click to Tweet: Join @Responsys at Interact'13, the digital marketing
    conference of the year #mktg13

About Responsys
 Responsys is a leading provider of email and
cross-channel marketing solutions that enable companies to engage in
relationship marketing across the interactive channels customers are
embracing today -- email, mobile, social, the web and display. With
Responsys solutions, marketers can create, execute, and automate
highly dynamic campaigns and lifecycle marketing programs that are
designed to grow revenue, increase marketing efficiency, and
strengthen customer loyalty. Responsys' New School Marketing vision,
flexible on-demand application suite, and customer success-focused
services aim to deliver high ROI, increased levels of automation and
fast time-to-value. Founded in 1998, Responsys is headquartered in
San Bruno, California and has offices throughout the world. Responsys
serves world-class brands such as: Southwest Airlines, LinkedIn,
LEGO, Orbitz, United Airlines, Dollar Thrifty, Newegg, Qantas, Avis
Europe, Deutsche Lufthansa, UnitedHealthcare and American Family
Mutual Insurance Company. For more information about Responsys, visit  
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Heather MacKinnon
Responsys, Inc.
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