MISSISSAUGA, ON, March 28, 2013 /CNW/ - Walmart Canada today unveiled the
results of a nationwide Easter shopping survey* conducted for the retailer by
Research Management Group. The survey probed buying trends and shopping
preferences across Canada for the period leading up to the Easter long weekend.
"To help Canadians save this Easter, we have been working hard to offer our
customers excellent value on the grocery items we traditionally find on our
kitchen tables at this time of the year," said Michele Hardinge, senior vice
president of Merchandising, Fresh Food at Walmart Canada.
-- More than 95 per cent of Canadian shoppers planned to make
purchases for Easter
-- Survey shows average consumer plans on spending $174 this year
for Easter, which is on par with Valentine's Day spending
-- As of Friday March 22, 86 per cent had not completed their
-- Groceries are the most purchased category and represent 31 per
cent of the average Canadian Easter shopping basket
-- Survey shows Canadians consider Walmart Canada the retailer
that will save them the most at Easter
"Easter is about getting together as a family, which is why we see a high
percentage of shoppers that plan on purchasing groceries and gifts," said Andy
MacDonald, Partner at Research Management Group. "When it comes to gifts, the
items most purchased are candy and chocolate."
Easter shopping list
Shoppers that plan to shop for: Item
29% Greeting cards
22% Dining out
Conducted by Research Management Group for Walmart Canada, the online survey
of 796 shoppers has a margin of error is 3.5 per cent. Respondents were
recruited from the AskingCanadians national panel to quotas representing
primary household shoppers by region, gender and age to reflect the national
profile. Note that like the primary household shopper profile the sample is 70
per cent female and 30 per cent male. Fieldwork timing was from February 25
and March 22, 2013.
About Walmart Canada
Walmart Canada operates a growing chain of more than 375 locations nationwide
serving more than one million customers each day, as well as its flagship
online store, www.walmart.ca, which is visited by over 250,000 Canadians
daily. With over 95,000 associates, Walmart Canada is one of Canada's largest
employers and is recognized by Waterstone Human Capital as having one of
Canada's top 10 corporate cultures. Walmart Canada is focused on helping
Canadian families in need. Since 1994, Walmart has donated and raised more
than $160 million to Canadian charities and not-for-profit organizations.
Additional company information can be found at walmartcanada.ca,
facebook.com/walmartcanada and at twitter.com/@walmartcanada.
SOURCE: Walmart Canada
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