Walmart Canada Releases Easter Shopping Survey

MISSISSAUGA, ON, March 28, 2013 /CNW/ - Walmart Canada today unveiled the 
results of a nationwide Easter shopping survey* conducted for the retailer by 
Research Management Group. The survey probed buying trends and shopping 
preferences across Canada for the period leading up to the Easter long weekend. 
"To help Canadians save this Easter, we have been working hard to offer our 
customers excellent value on the grocery items we traditionally find on our 
kitchen tables at this time of the year," said Michele Hardinge, senior vice 
president of Merchandising, Fresh Food at Walmart Canada. 
Survey Highlights 

    --  More than 95 per cent of Canadian shoppers planned to make
        purchases for Easter
    --  Survey shows average consumer plans on spending $174 this year
        for Easter, which is on par with Valentine's Day spending
    --  As of Friday March 22, 86 per cent had not completed their
        Easter shop
    --  Groceries are the most purchased category and represent 31 per
        cent of the average Canadian Easter shopping basket
    --  Survey shows Canadians consider Walmart Canada the retailer
        that will save them the most at Easter

"Easter is about getting together as a family, which is why we see a high 
percentage of shoppers that plan on purchasing groceries and gifts," said Andy 
MacDonald, Partner at Research Management Group. "When it comes to gifts, the 
items most purchased are candy and chocolate."

Easter shopping list

Shoppers that plan to shop for: Item

80%                             Food/grocery

68%                             Candy/sweets

37%                             Alcohol

29%                             Greeting cards

29%                             Decorations

27%                             Toys

26%                             Apparel/footwear

21%                             Flowers

22%                             Dining out

*EasterTrend Survey
Conducted by Research Management Group for Walmart Canada, the online survey 
of 796 shoppers has a margin of error is 3.5 per cent. Respondents were 
recruited from the AskingCanadians national panel to quotas representing 
primary household shoppers by region, gender and age to reflect the national 
profile. Note that like the primary household shopper profile the sample is 70 
per cent female and 30 per cent male. Fieldwork timing was from February 25 
and March 22, 2013.

About Walmart Canada
Walmart Canada operates a growing chain of more than 375 locations nationwide 
serving more than one million customers each day, as well as its flagship 
online store,, which is visited by over 250,000 Canadians 
daily. With over 95,000 associates, Walmart Canada is one of Canada's largest 
employers and is recognized by Waterstone Human Capital as having one of 
Canada's top 10 corporate cultures. Walmart Canada is focused on helping 
Canadian families in need. Since 1994, Walmart has donated and raised more 
than $160 million to Canadian charities and not-for-profit organizations. 
Additional company information can be found at, and at

SOURCE: Walmart Canada

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CO: Walmart Canada
ST: Ontario

-0- Mar/28/2013 10:00 GMT

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