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PERFORM and American City Business Journals Inc. Form Partnership to Create PERFORM Sporting News Limited

 PERFORM and American City Business Journals Inc. Form Partnership to Create
                        PERFORM Sporting News Limited

PERFORM Sporting News Limited, which will operate under the Sporting News
Media brand, will combine PERFORM's ePlayer, the number 1 sports video
platform in US, and Sporting News digital assets, and reach over 33m sports
fans monthly

PR Newswire

NEW YORK, March 28, 2013

NEW YORK, March 28, 2013 /PRNewswire/ -- PERFORM Group plc ("PERFORM") and
American City Business Journals, Inc. ("ACBJ"), a division of Advance
Publications Inc., announced today that they are partnering to create a new
sports media venture in the US and Canadian markets – PERFORM Sporting News
Limited. The new entity, which will operate under the brand, Sporting News
Media, will see the two organizations combine their management, sales,
content, technology, editorial and media assets to create one of the leading
digital sports media businesses in North America. 

ACBJ owns Sporting News, one of the oldest and most iconic sports media brands
in the US which has a number of products and services across PC, mobile and
tablet – including SportingNews.com, a top 10 US sports site that reached over
11m unique sports fans in February[1].

PERFORM owns and syndicates ePlayer, the number one sports VOD platform in the
US that streams highlights and news from the NFL, NBA, MLB, NHL, PGA Tour,
MLS, WTA, ATP, UFC, SEC, Pac-12, Big Ten, Big 12 and ACC conferences across
over 250 news publisher websites and reached 20.9m[2] unique fans in February;
PERFORM also owns Goal, the world's largest soccer portal available on PC,
mobile and tablet. Goal attracts over 1m US and Canadian unique soccer fans
per month.

The combination of these media assets puts the new venture's reach at over
33m[3] unique sports fans per month and positions Sporting News Media as a top
5 digital sports media property in the US market.

For over 127 years Sporting News has looked to fuel informed conversations
among fans through thought provocative, original multi-media content and
expert curation of third party content delivered to the consumers' favorite
devices. The new venture embodies the successful transition from the
traditional print brand to a leading player in the digital sports media space.

"We are excited to be partnering with PERFORM which has rapidly become a
global digital sports media powerhouse," commented Whitney Shaw, CEO of ACBJ.
"Their focus on multi-media innovation that serves sports fans on any device
is exactly what Sporting News is aiming at doing for its next 127 years. By
partnering with PERFORM, we are combining the heritage and editorial
excellence of one of the US's oldest sports media brands with a
forward-looking, digitally-focused organization with tremendous technology,
content and media assets to create an innovative leader in the digital sports
space."

Oliver Slipper, Joint-CEO of PERFORM, added, "in Sporting News we have found
the right partner that will enable us to accelerate the growth of our US
business. The transformation of the Sporting News brand from all print to all
digital over the last few years has truly been remarkable. With growth in
digital reach of 950% and digital revenue growth of almost 300%, Sporting News
has accomplished something many legacy brands only aspire to achieve.
Combining that powerful brand with the digital video leadership of PERFORM's
ePlayer will enable us to build a truly dynamic business in the United States
and Canada. Additionally as soccer cements itself as a top 5 sport in the US,
Goal is an extremely exciting asset for this partnership to nurture and grow,
in particular with the World Cup around the corner."

Juan Delgado, Managing Director PERFORM Americas, and newly named Managing
Director of Sporting News Media added: "We could not be more excited about
this new venture. The synergies between Sporting News and PERFORM provide
attractive immediate opportunities and position Sporting News Media among the
leading sports media brands in the US market. The scale and reach of this
business alongside its deep technical, editorial and content capabilities will
provide US sports fans with great news, video and data content and, as
importantly will offer brands the opportunity to reach and engage with these
fans in unique ways."

Jeff Price, President of Sporting News and newly named President of Sporting
News Media, commented: "This is a huge step forward in the continued evolution
of Sporting News' appeal to sports fans and marketers. While the majority of
the scaled players in the US sports category are hyper-focused on the 'live
window' around games, Sporting News Media has become the leading alternative
to serve fans looking for insights and information between games. Given the
increasing amount of time that fans are spending across multiple devices
outside the 'live window' to find an edge that helps fuel the sports 'water
cooler' conversation, Sporting News Media is well positioned to deliver unique
value to both fans and marketers across web, video, mobile and social media
platforms."

Transaction Summary

PERFORM and American City Business Journals have established a joint venture,
which is owned 65% by PERFORM and 35% owned by ACBJ.

About PERFORM Group Plc

PERFORM is a market leader in the commercialization of multimedia sports
content across internet-enabled digital platforms. Through production,
technical and commercial solutions, PERFORM powers digital channels that
distribute content in a number of forms - video, editorial, audio and data –
across multiple platforms, to millions of sports fans around the world.
PERFORM Group Plc is a FTSE 250 business and listed on the London Stock
Exchange.

www.performgroup.com

About American City Business Journals & Sporting News

American City Business Journals, owned by Advance Publications Inc. a
privately held media company, is the premier print and digital publisher of
local business news in the United States.

Sporting News is one of the oldest sports media brands in the USA. For over
125 years Sporting News has provided the very best, 'to-the-source' reporting
and curated the "best of" related content across topics, teams and writers to
enable smart, personal, authenticated conversation amongst sports fans.
SportingNews.com is a top 10 U.S. sports destination on comScore,
SportingNews.com provides strong reach and compelling sponsorship
opportunities for video and display advertising around multi-media content.

[1] Comscore Sports My Metrix, February 2013

[2] Comscore Sports Video Metrix, February 2013

[3] Based on Comscore, Sport My Metrix and Sport Video Metrix for February
2013; Sporting News (11.3m), Goal sites (0.9m) and Perform Sports network
(20.9m)



SOURCE Sporting News Media

Website: http://sportingnews.com
Contact: Lynelle Jones, 1-212-500-0658, ljones@sportingnews.com
 
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