MakeMyTrip Announces Principal Sponsorship of Sunrisers Hyderabad
NEW DELHI, March 28, 2013
NEW DELHI, March 28, 2013 /PRNewswire/ --
Ushering in the IPL season 2013, MakeMyTrip , India's leading travel company,
today announced its association with Sunrisers Hyderabad as the 'Principal
Sponsor' for the team. MakeMyTrip will also launch an innovative and exciting
marketing campaign targeted at travelers and IPL fans in April 2013.
Speaking on this association, Mr. Deep Kalra, CEO & Founder, MakeMyTrip.com
said, "We are delighted to partner with Sunrisers Hyderabad and reach out
to millions of IPL fans through this association. The IPL beautifully
demonstrates the synergies of the twin passions of Cricket and Travel, with
fans following their teams to match-venues across different parts of the
country. Together with our customers, we look forward to the IPL excitement
and wish our team the very best."
Mr. K Shanmugam, CEO, Sunrisers Hyderabad shared his views on the association
with MakeMyTrip, " MakeMyTrip has been a pioneer in the category of Online
Travel in India , and a harbinger of change. We are confident that they will
ably partner us in our journey of reinvention and quest for success. We
welcome them to the Sunrisers family and look forward to a successful
To commemorate this association, MakeMyTrip will launch a new campaign
featuring an extension of the current brand promise. In the 360 degree
campaign, MakeMyTrip will showcase the Sunrisers association through a TVC
featuring the team's players - Dale Steyn, Cameron White and Ishant Sharma.
This will be aired to coincide with the launch of the IPL 2013 season.
MakeMyTrip will simultaneously launch BTL and ATL activation through its
website, retail stores and social media properties. MakeMyTrip customers and
Sunrisers ' Fans can look forward to a Meetand Greet with the players as part
of the activation.
MakeMyTripwaslaunched inIndia in September 2005 as the first
comprehensiveonline travel sitewith real time bookingforflights, hotels,
holidays and cars.The site offers innovative products and services and
attracts over 4.5 million unique visits every month. MakeMyTrip has also
established an offline presence through 60 stores across India. The Company
has received numerous accolades for providing best-in-class services to
travellers. It has also been ranked among the Five Best Employers in India for
three years in a row (2010-2012). MakeMyTrip Group achieved sales of INR 4800
crores in the financial year ending March 2012.
For more information about MakeMyTrip visit: www.makemytrip.com
Primary Media Contact: Poonam Thakur, email@example.com ,
Secondary Media Contact: Neha Singh, firstname.lastname@example.org , 91-9811645152
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