Brightcove Announces Speaker Lineup for PLAY 2013 Global Customer Conference

  Brightcove Announces Speaker Lineup for PLAY 2013 Global Customer Conference

       Exciting lineup features speakers from Cisco Systems, Condé Nast
Entertainment, Content Marketing Institute, Gannett Digital, IBM, Joyce Meyer
Ministries, MRM Worldwide, Oracle, Rogers Digital Media, Showtime and Tribune
                                   Company

    30+ breakout sessions across three tracks focused on online video best
                       practices and hands-on training

Business Wire

BOSTON -- March 28, 2013

Brightcove (NASDAQ: BCOV), a leading global provider of cloud content
services, today announced the first wave of industry influencers and digital
media innovators who will participate in Brightcove PLAY 2013, the company’s
third annual global customer conference, which is set for May 13 - 15 at the
InterContinental Boston hotel. The agenda for the action-packed three day
event features speakers from Brightcove customers and partners, including
representatives from Cisco Systems, Condé Nast Entertainment, Content
Marketing Institute, Gannett Digital, IBM, Joyce Meyer Ministries, MRM
Worldwide, Oracle, Rogers Digital Media, Showtime, Tribune Company, and more.

“We have assembled a powerful lineup of customers, partners, and industry
thought leaders to share their best practices and expertise with PLAY
attendees,” said David Mendels, president, chief operating officer and chief
executive officer-designate at Brightcove. “The most rewarding aspect of the
event is the knowledge sharing that takes place across digital media and
digital marketing experts across a variety of organizations and use cases.
This is crucial in driving our industry forward and in helping to shape the
future of innovation at Brightcove.”

The company also announced an exciting lineup of breakout sessions across
three tracks -- Strategy, User and Training -- designed to fit the needs of
attendees of all levels and backgrounds. Strategy sessions will dig into the
themes and challenges facing digital media and digital marketing executives
today, while User sessions will share best practices for day-to-day users of
Brightcove solutions. The Training track provides a “how to” deep dive on
topics ranging from live streaming and using Brightcove’s APIs, to mobile
apps, encoding in the cloud and Facebook video.

PLAY 2013 sessions include:

  *Video Publishing Strategies to Grow Your Audience
  *Advanced Monetization: Advertising, Paywalls & Subscription Services
  *Connected TV Apps, OTT Devices & Smart TV Platforms: Making the Right Bets
    for the Future
  *Turning Viewers into Customers: How Video is Changing the Game for
    Marketers
  *Harnessing the Power of YouTube
  *Where’s TV Everywhere? State of the Industry, Success Stories and
    Challenges Ahead
  *Online Video Accessibility: Compliance, Captioning & Best Practices
  *The Art & Science of Video Encoding
  *Handling Large Video Files in the Cloud
  *Video Players in Context: Making Responsive Design Video-rich
  *Video Advertising for Flash & HTML5
  *Optimizing Video for Search Engine Discovery
  *Next Generation Live Streaming with Video Cloud
  *Building a Native iOS Video Cloud Player with the iOS SDK
  *Creating Custom Analytics Solutions with the Analytics API

The full lineup of breakout sessions is available at play.brightcove.com.

Confirmed speakers for PLAY 2013 include:

  *Rob Adams, Executive Producer, Multiplatform Video, Rogers Digital Media
  *Eren Bali, CEO and Co-founder, Udemy
  *Chris Gorell Barnes, CEO, Adjust Your Set
  *Linda Crowe, Director, Digital Media Marketing, Oracle
  *Sean Dunn, Director of Digital Asset Production, Showtime
  *Joseph Giraldi, Vice President, Digital Media, Smithsonian Networks
  *Jason Jedlinski, VP of Product Management, Tribune Company
  *CJ Johnson, Co-Founder, 3Play Media
  *Susan Kaup, Sr. Producer, Content and Community, MIT Technology Review
  *Rahul Kumar, Manager, Globalization Shared Service, Cisco Systems
  *Patrick Kusior, Social, Webcast and Video for Analog Devices
  *Jeff Moriarty, Vice President, Digital Products, Boston Globe
  *Justin Mysza, VP, Director of Technology, Interactive Development, MRM
    Worldwide
  *Graeme Noseworthy, Strategic Messaging Director, IBM
  *David Orban, CEO, Dotsub
  *Bruno Pereira, Director, TV App Agency
  *Joe Pulizzi, Executive Director, Content Marketing Institute
  *Will Richmond, Editor/Publisher, VideoNuze
  *Mark Robertson, Founder, ReelSEO.com
  *Adam Singolda, Founder and CEO, Taboola
  *Matthew Starker, Director, Business Development, Condé Nast Entertainment
  *Nathan Veer, Web Producer, Joyce Meyer Ministries
  *Kate Walters, Senior Director, Video & Photo Products, Gannett Digital

Registration

Registration for Brightcove PLAY 2013 is now open at play.brightcove.com.
Attendees who register by April 1st can also take advantage of a special early
bird registration rate and save $500.

Community

For regular updates on speakers and session topics, and to connect to the
Brightcove PLAY community, follow Brightcove PLAY on Twitter and like us on
Facebook.

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, offers a family of products used to publish and distribute the
world's professional digital media. The company's products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,350 customers in over 60 countries that
rely on Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit http://www.brightcove.com.

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.

Contact:

North America
SutherlandGold Group for Brightcove
Lisa Langsdorf, 212-905-6218
llangsdorf@sutherlandgold.com
 
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