Aberdeen Relaunches Communications Research Practice, Renamed "Enterprise Mobility & Collaboration"

Aberdeen Relaunches Communications Research Practice, Renamed "Enterprise 
Mobility & Collaboration" 
New Name Reflects Rising Importance of User and Context Within Mobile
BOSTON, MA -- (Marketwire) -- 03/28/13 --  Aberdeen Group, a
Harte-Hanks Company (NYSE: HHS), today announced that it has renamed
its "Communications" research practice to "Enterprise Mobility and
Collaboration" to more accurately represent the practice's emphasis
on assessing business performance and best practices for Enterprise
Mobility Management (EMM), Mobile Application Management (MAM),
Mobile Application Development and Deployment, Unified Communications
& Collaboration (UC&C), and SoMoClo(TM), the Social Mobile Cloud
Specific topic areas addressed by the Enterprise Mobility and
Collaboration (EM&C) research practice include Bring Your Own Device
(BYOD), Mobility Managed Services, Mobile Policy Compliance,
Crowdsourcing, Social Business, Video Collaboration, Mobile
Healthcare, Mobile Business Intelligence, Mobile Marketing, Open
Source, and Machine-to-Machine (M2M) communication technologies. 
"Although still widely used to describe all-things-mobile,
communications is really a term from an era when mobility was seen as
the sole domain of telecomm providers," according to Andrew Borg,
Research Director, Enterprise Mobility and Collaboration. "Enterprise
mobility and collaboration is more descriptive of Aberdeen's past,
present, and future research direction. It captures the core of
Aberdeen's research in which both IT decision makers and technology
vendors are most interested -- that content, context, and the user
are what matters most, and not just the connections."  
Research findings from the EM&C research practice will support senior
executives and heads of Line-of Business (LoB) by providing the
data-driven insights required to make better-informed business and
technology-acquisition decisions.  
Working with Andrew Borg is Research Associate Stuart Rowe, who holds
a Bachelor of Technology degree in Network Administration, with a
Minor in Network Security, from Alfred State College (SUNY). 
To obtain complimentary access to research from the Enterprise
Mobility and Collaboration research practice, and other Aberdeen
Group research practices, please register for AberdeenAccess(R)
About Aberdeen Group, a Harte-Hanks Company  
Enabled by its team of 40 research analysts covering 16
industry-sector categories, access to 35,000+ benchmarked enterprise
decision makers, and 2.5 million research readers, Aberdeen Group --
a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global
technology markets, providing corporations with insights that drive
IT decisions. Aberdeen's independent, fact-based research and market
intelligence is used by the Fortune 1000, Global 500, and Software
Aberdeen has offices in Boston and London. Harte-Hanks operates 25
offices in the United States, and has locations throughout
Asia-Pacific, Europe, and Latin America. 
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Media Contact:
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