Holland America Line And Seabourn Named To 2013 World's Most Ethical Companies List For Second Consecutive Year

Holland America Line And Seabourn Named To 2013 World's Most Ethical Companies 
List For Second Consecutive Year 
Cruise lines earn prestigious recognition from Ethisphere Institute 
SEATTLE, March 28, 2013 /CNW/ - For the second consecutive year, Holland 
America Line and Seabourn were named among of the World's Most Ethical 
Companies by Ethisphere Institute, a leading business ethics think-tank. 
Out of a record number of nominations for the award, Holland America Line and 
Seabourn secured their spots on the list by implementing and maintaining 
business practices and initiatives that are instrumental to each company's 
success and benefit the community. 
Vice President, General Counsel and Chief Ethics Officer Kelly Clark and 
Ethics and Compliance Specialist Juliet Schubert accepted the 2013 World's 
Most Ethical Companies award on behalf of Holland America Line and Seabourn at 
an event March 6 in New York. 
"We are deeply honored to be named to the prestigious World's Most Ethical 
Companies list once again," said Clark. "We pride ourselves on being committed 
to having the highest ethical standards, and that is one of the reasons why 
both Holland America Line and Seabourn are leading brands in the cruise 
In selecting World's Most Ethical Company winners, Ethisphere Institute 
reviews a candidate's code of ethics, litigation and regulatory infraction 
history; evaluates the investment in innovation and sustainable business 
practices; looks at activities designed to improve corporate citizenship, and 
studies nominations from senior executives, industry peers, suppliers and 
"Not only did more companies apply for the World's Most Ethical Companies 
recognition this year than any year in the past, which demonstrates that 
ethical activity is an important part of these companies' business models, but 
we also are seeing more companies be proactive and create new initiatives that 
expand ethics programs and cultures across entire industries, such as 
industry-based ethics associations and other activities," said Alex Brigham, 
executive director of Ethisphere. "We are excited to see the 2013 World's Most 
Ethical Companies take a leadership position and embrace the correlation 
between ethical behavior and improved financial performance." 
This is the seventh year Ethisphere has published the World's Most Ethical 
Company rankings. Ethisphere reviewed hundreds of companies and evaluated a 
record number of applications utilizing its proprietary methodology through 
in-depth research and multistep analysis, naming the companies that surpassed 
their industry peers to this year's World's Most Ethical Companies list. The 
2013 list features companies in more than three dozen industries, including 
several headquartered outside of the United States. 
Read about the methodology and view the complete list of the 2013 World's Most 
Ethical Companies at http://www.ethisphere.com/wme. 
Ethisphere, a provider of independent verification of corporate ethics and 
compliance programs, awards Ethics Inside Certification exclusively to 
companies that implement adequate standards, systems and programs to 
reasonably prevent compliance failures and ethical breakdowns, and can 
demonstrate the existence of a superior employee and leadership culture that 
promotes ethical business practices. 
Information on Holland America's sustainability initiatives can be found at 
www.hollandamerica.com. For information about Holland America's cruises and 
CruiseTours, visit the website, contact a travel professional, or call 
1-877-SAIL-HAL (1-877-724-5425). 
Find Holland America Line on Twitter, Facebook and the Holland America Blog.  
Access all social media outlets via the Online Communities quick link on the 
home page at www.hollandamerica.com. 
About Holland America Line [a division of Carnival Corporation and plc. (NYSE: 
 CCL and CUK)] 
Holland America Line's fleet of 15 ships offers more than 500 cruises to 415 
ports in 98 countries, territories or dependencies.  One- to 110-day 
itineraries visit all seven continents and highlights include Antarctica, 
South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; 
and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, 
Canada/New England, Europe and Panama Canal. The line currently has a new ship 
on order from Fincantieri shipyard for delivery in fall 2015. 
Fleetwide, the company features Signature of Excellence enhancements, a 
commitment totaling more than $500 million, that showcase the Culinary Arts 
Center presented by Food & Wine magazine — a state-of-the-art onboard show 
kitchen where more than 60 celebrated guest chefs and culinary experts provide 
cooking demonstrations and classes — Explorations Café powered by The New 
York Times, Digital Workshop powered by Windows, teens-only activity areas and 
all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top 
Mariner's Dream Beds. 
World's Leading Cruise Lines 
Holland America Line is a proud member of World's Leading Cruise Lines. Our 
exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess 
Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest 
and a commitment to quality and value, World's Leading Cruise Lines inspires 
people to discover their best vacation experience. Together, we offer a 
variety of exciting and enriching cruise vacations to the world's most 
desirable destinations.  Visit us at www.worldsleadingcruiselines.com. 
CONTACT: Sally Andrews 
PHONE:   800-637-5029, 206-262-5870 
FAX:     206-262-5934 
EMAIL:   pr@hollandamerica.com 
SOURCE: Holland America Line 
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CO: Holland America Line
ST: Washington
-0- Mar/28/2013 18:30 GMT
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