The Principal Named one of PLANSPONSOR’s Top 20 Retirement Leaders

  The Principal Named one of PLANSPONSOR’s Top 20 Retirement Leaders

     Recognized for providing big retirement plan services to small plans

Business Wire

DES MOINES, Iowa -- March 28, 2013

PLANSPONSOR, a leading national retirement industry magazine, has recognized
the Principal Financial Group^® as one of the top 20 institutional leaders of
the past 20 years. The Principal^® was recognized for its “dedication to
ensuring that small retirement plans get large plan service.”

PLANSPONSOR decided to showcase the institutions that have “most influenced or
changed the retirement industry over the past 20 years,” in honor of the
publication’s 20^th anniversary. Readers submitted nominations. The final 20
were selected by a group from PLANSPONSOR —including the editor-in-chief
Alison Cooke Mintzer; founder and director of PLANSPONSOR, Charles Ruffel; and
senior vice president, research and surveys, Quinn Keeler.

“The Principal has been a leader in the retirement arena, and in the defined
contribution space in particular, from the very outset,” says Charles Ruffel,
founder ofPLANSPONSOR. “As we thought through the Top 20 institutions that
have changed our industry for the better, The Principal was an obvious

“We recognized from the beginning that small employers need the same flexible 
services, depth of products and extensive support we provide to larger
employers. We are honored to be recognized for this distinction,” said Greg
Burrows, senior vice president of retirement and investor services at The
Principal. “This award is especially meaningful because nominations were
submitted by the very groups we strive to serve with excellence—financial
professionals and plan sponsors.”

Burrows continued, “We congratulate PLANSPONSOR for its significant
contributions to the industry over the past 20 years. The publication provides
a critically important service by keeping us all informed of the key trends,
issues and developments that help shape the retirement savings landscape.”

The Principal has been in the retirement industry for over 70 years and
provides services to more than 43,000 retirement plans of all sizes, covering
nearly 4.3 million participants^1.

PLANSPONSOR presented the award on March 27 at the 2013 Awards for Excellence
ceremony in New York. The prestigious event is held each year to celebrate
accomplishments made in the retirement plan industry.

Last year PLANSPONSOR presented the Lifetime Achievement Award to  Larry
Zimpleman, chairman, president and chief executive officer of The Principal
for his extraordinary contributions to the retirement plan industry.

For more news and insights from The Principal, connect with us on Twitter at

About the Principal Financial Group

The Principal Financial Group^® (The Principal^®)^2 is a global investment
management leader offering retirement services, insurance solutions and asset
management. The Principal offers businesses, individuals and institutional
clients a wide range of financial products and services, including retirement,
asset management and insurance through its diverse family of financial
services companies. Founded in 1879 and a member of the FORTUNE 500^®, the
Principal Financial Group has $403.0 billion in assets under management^3 and
serves some 18.3 million customers worldwide from offices in Asia, Australia,
Europe, Latin America and the United States. Principal Financial Group, Inc.
is traded on the New York Stock Exchange under the ticker symbol PFG. For more
information, visit

^1 43,171 plans with 4,269,242 participants as of 12/31/12.
^2 “The Principal Financial Group” and “The Principal” are registered service
marks of Principal Financial Services, Inc., a member of the Principal
Financial Group.
^3 As of Dec. 31, 2012


Principal Financial Group
Terri Hale, 515-283-8858
Sonja Sorrel, 515-362-2431
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