Time Warner Cable Marks Third Season of The Hub’s “Transformers Prime Beast Hunters” with New TV Spot and KRE-O Toy

  Time Warner Cable Marks Third Season of The Hub’s “Transformers Prime Beast
  Hunters” with New TV Spot and KRE-O Toy Giveaway for New York City Customers

Business Wire

NEW YORK -- March 28, 2013

Time Warner Cable joins the excitement surrounding the third season of the
Daytime Emmy® Award-winning show, “Transformers Prime Beast Hunters,” by
debuting a national TV spot and announcing a KRE-O TRANSFORMERS toy giveaway
from Hasbro in New York City.

The 30-second spot featuring Megatron, villainous leader of the Decepticons,
is designed to show how Time Warner Cable can transform its customer’s
television viewing experience at home with the TWC TV app on any device.
Customers across the TWC footprint can see how Megatron is no match against
this app that transforms any screen in your home into a TV screen beginning
March 27. The spot will also be available for viewing on Time Warner Cable’s
YouTube channel http://www.youtube.com/timewarnercable.

In addition, Time Warner Cable has partnered with The Hub Network to give away
KRE-O TRANSFORMERS building sets from Hasbro to the first 500 customers that
visit the New York City store in the Upper West Side located at: 2554 Broadway
at 96^th Street. New York City Residential customers with accounts in good
standing can pick up one of their own on Thursday, March 28 at 10:00 a.m. ET
(The toys will be given out on a first come - first served basis while
supplies last; one TRANSFORMERS toy per account holder; valid photo ID must be

“We are thrilled to partner with The Hub Network to bring our customers closer
to the programming they love such as ‘Transformers Prime Beast Hunters,’” said
Jeffrey A. Hirsch, Executive Vice President and Chief Marketing and Sales
Officer, Residential Services. “We hope the TV spot and giveaway will allow
our customers to embrace not only their favorite TRANSFORMERS  character but
also the various devices they can use in the home to catch them in action.”

“Time Warner Cable is a great friend and partner to The Hub Network,” said
Margaret Loesch, President and CEO of The Hub. “We are delighted to be part of
their campaign and love the ‘Transformers Prime Beast Hunters’ spot that we
worked together to create.”

Time Warner Cable’s New York City service area includes Manhattan, Queens,
Staten Island and western Brooklyn, Mt. Vernon, NY, as well as Bergen and
Hudson Counties in New Jersey.

“Transformers Prime Beast Hunters” follows Optimus Prime and his team of
Autobots in a mission to defend earth and one day restore their home planet of
Cybertron. The half-hour animated series is produced by Hasbro Studios and
telecast on The Hub Network on Fridays at 7:30 p.m. ET.

The awesome KRE-O TRANSFORMERS building set includes 257 pieces to build an
intense BUMBLEBEE figure as a robot, then tear him down to rebuild him as a
sports car for the QUEST FOR ENERGON! Includes BUMBLEBEE, Biker and 2 Security
Guard KREON figures! Ages 7 to 14 years.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video,
high-speed data and voice services in the United States, connecting more than
15 million customers to entertainment, information and each other. Time Warner
Cable Business Class offers data, video and voice services to businesses of
all sizes, cell tower backhaul services to wireless carriers and managed and
outsourced information technology solutions and cloud services. Time Warner
Cable Media, the advertising arm of Time Warner Cable, offers national,
regional and local companies innovative advertising solutions. More
information about the services of Time Warner Cable is available at
www.twc.com, www.twcbc.com and www.twcmedia.com.

About The Hub Network

THE HUB  is a multi-platform joint venture between Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of
entertaining, enlightening, empowering and educating children and their
families. The cable and satellite television network features original
programming as well as content from Discovery's library of award-winning
children's educational programming; from Hasbro's rich portfolio of
entertainment and educational properties built during the past 90 years; and
from leading third-party producers worldwide. The Hub lineup includes animated
and live-action series, as well as specials, game shows, and family-favorite
movies. The network extends its content through a robust and engaging online
presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October
10, 2010, and is available in nearly 72 million U.S. households. The Hub logo
and name are trademarks of Hub Television Networks, LLC. All rights reserved.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company’s world class brand portfolio, including
LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive licensing
program, Hasbro strives to delight its global customers with innovative play
and entertainment experiences, in a variety of forms and formats, anytime and
anywhere. The Company's Hasbro Studios develops and produces television
programming for more than 170 markets around the world, and for the U.S. on
The Hub TV Network, part of a multi-platform joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's
deep commitment to corporate social responsibility, including philanthropy,
Hasbro is helping to build a safe and sustainable world for future generations
and to positively impact the lives of millions of children and families every
year. It has been recognized for its efforts by being named one of the
"World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at


Time Warner Cable Inc.
Jeannette Castaneda, 212-364-8534
Twitter: @Jaycast29
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