Kia Motors Challenges Basketball Fans To Test Their Dunking Skills Against NBA All-Star Blake Griffin In 3-D Facebook Game

Kia Motors Challenges Basketball Fans To Test Their Dunking Skills Against NBA
                 All-Star Blake Griffin In 3-D Facebook Game

"Take on Blake Dunk Challenge" Sweepstakes Features Multiple Prizes, Including
NBA Finals or NBA Draft Tickets and a Grand Prize Trip to Meet Blake Griffin

- Master four levels of gameplay to out-dunk the four generations of Blake
Griffin featured in Kia's time-traveling television commercials for the Optima
midsize sedan, the Official Vehicle of the NBA

- Contestants are encouraged to customize their NBA jersey and take
screenshots of their most impressive dunks to share with Facebook friends

PR Newswire

IRVINE, Calif., March 28, 2013

IRVINE, Calif., March 28, 2013 /PRNewswire/ --Kia Motors' global ambassador,
NBA All-Star Blake Griffin, is well-known for his monster slams, and now
basketball fans can attempt to out-dunk him in the "Take on Blake Dunk
Challenge" 3-D Facebook game. The "Take on Blake Dunk Challenge" brings the
time-traveling experience of Kia's humorous Optima television commercials
online as players attempt to dunk their way to the top against four
generations of Blake Griffin. The game consists of four levels of
increasingly difficult gameplay as the "Blake" they must beat (Kid Blake,
Young Blake, Teen Blake and Present-Day Blake) becomes older and more
skilled.As part of game personalization, players are encouraged to customize
their jersey by selecting their favorite NBA team and take screenshots of
their most impressive dunks to share with Facebook friends. 

To further engage and reward players, from today through June 2, Kia will
launch a supporting "Take On Blake Dunk Challenge" sweepstakes
(takeonblakesweepstakes.com/#rules), giving fans the chance to win a variety
of NBA prizes, including Blake Griffin autographed basketballs authenticated
by Panini; travel and tickets to the NBA Finals or NBA Draft presented by
State Farm; and an all-inclusive grand prize trip for two to Los Angeles for a
personal meet-and-greet with Blake Griffin, subject to official rules. Top
prizes are unlocked as more people play the game providing a compelling
incentive for social media sharing.

"At Kia, we are fans of the game of basketball, and with the excitement of the
playoffs on the horizon and the enthusiastic reception to our series of 'Time
Travels' spots with Blake Griffin, we wanted to have some fun and give fellow
fans the opportunity to challenge one of the most exciting and recognizable
athletes in the world," said Michael Sprague, executive vice president,
marketing & communications, KMA. "The 'Take on Blake Dunk Challenge' game
gives players the opportunity to share great moments with Facebook friends and
demonstrate their passion for the sport."

About the "Time Travels" Campaign
The five commercials in the "Time Travels" campaign titled, "Free Throws"
(circa 1995); "Football" (circa 1997); "Arcade" (circa 1999); "Sunblock"
(circa 2002); and "Bench Press" (circa 2006), are running throughout the NBA
season, and have a presence on all Kia social and digital platforms including
Facebook, YouTube and Kia.com. Created by David&Goliath, KMA's advertising
agency of record, the Griffin spots were helmed by renowned director Paul
Hunter, who directed last year's commercials featuring Griffin and is credited
with award-winning spots for Nike and Burger King. The commercials are
viewable now at YouTube.com/Kia, and on television network and cable
programming. 

About Blake Griffin
Selected first overall by the Los Angeles Clippers, Blake Griffin took the NBA
by storm in his rookie season and broke records every step of the way. Known
for his high-flying dunks and unwavering physicality, Griffin competed on the
2011 NBA All-Star Team, the first rookie All-Star voted to the game by coaches
since 1998. He won the 2011 Sprite Slam Dunk contest, participated in the NBA
All-Star Rookie Challenge & Youth Jam, and was named the 2010-11 NBA Rookie of
the Year. A highlight reel sensation equipped with the size, strength,
quickness and skill to keep his household name buzzworthy for many years to
come, Griffin has transformed the Clippers into a must-watch franchise. A
native of Oklahoma City, Okla., the 6'9" power forward has earned numerous
accolades, including the Oscar Robertson Trophy, Adolph Rupp Trophy, John
Wooden Award, Naismith Award, Sports Illustrated Player of the Year, multiple
NBA Western Conference Rookie of the Month honors and many more; for more
information go to www.blakegriffin.com or follow him at @blakegriffin.

About the 2013 Kia Optima
With a luxury appearance and a refined interior, the 2013 Optima is available
in three trims, LX, EX and SX, and offers a wide array of convenience and
luxury as well as impressive technology features like an AM/FM/CD/MP3/SAT
audio system with SiriusXM Traffic™ Satellite Radio[1] capabilities and three
months complimentary service, auxiliary and USB audio input jacks, standard
Bluetooth^®[2] wireless technology with steering wheel-mounted voice
activation controls, and Kia's UVO powered by Microsoft^® voice-activated
infotainment system. Available with three powerful and fuel-efficient engines,
a 2.4-liter GDI four-cylinder[3], a 2.0-liter GDI turbo[4] or2.4-liter Optima
Hybridthat achieves up to 40 miles per gallon on the highway[5], the stylish
and performance-oriented midsize sedan begins at MSRP $21,200[6] for 2013.

Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com. To receive custom email notifications for press
releases the moment they are published, subscribe at
http://www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

[1] Sirius services require subscriptions, sold separately after 3-month trial
included with vehicle purchase/lease. Subscriptions governed by SiriusXM
Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and
all related marks and logos are trademarks of SiriusXM Radio Inc.

[2] The Bluetooth® word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and tradenames are those of their respective owners. A compatible
Bluetooth®  wireless technology  enabled cell phone is required to use
Bluetooth® wireless technology.

[3] EPA estimated 24 city /34 highway MPG. Based on EPA estimates. Actual
mileage will vary with options, driving conditions, driving habits, and your
vehicle's condition.

[4] EPA estimated 22 city / 34 highway MPG. Based on EPA estimates. Actual
mileage will vary with options, driving conditions, driving habits, and your
vehicle's condition.

[5] EPA estimated MPG for Optima Hybrid. Based on EPA estimates. Actual
mileage will vary with options, driving conditions, driving habits, and your
vehicle's condition.

[6] MSRP $21,200 for LX model. MSRP excludes destination and handling, taxes,
title, license fees, options and retailer charges. Actual prices set by
retailer and may vary.

SOURCE Kia Motors America

Website: http://www.kiamedia.com
Contact: Amy Corsinita, Zeno Group for Kia Motors America, 949.468.4818,
amy.corsinita@zenogroup.com; Scott McKee, 949.468.4813, smckee@kiausa.com
 
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