Breaking News

Putin, Poroshenko Agree on Cease-Fire in Ukraine
Tweet TWEET

Trending: @AnaGasteyer Shares #weightlosshumor With The World As New Weight Watchers Online Ambassador

 Trending: @AnaGasteyer Shares #weightlosshumor With The World As New Weight
                          Watchers Online Ambassador

After Taking to Twitter to Put a Humorous Twist on her Weight Watchers Online
Experience, The Actress and Busy Working Mom Goes #SleevelessthisSpring

PR Newswire

NEW YORK, March 28, 2013

NEW YORK, March 28, 2013 /PRNewswire/ --While she is well-known for comedic
roles on Saturday Night Live and Suburgatory, Ana Gasteyer is not joking about
her love for Weight Watchers® Online and is sharing her experience in a new
spring advertising campaign due to break March 31. Weight Watchers
International, Inc. (NYSE: WTW) today unveils a new campaign using Gasteyer's
trademark humor and Broadway-caliber singing voice to tap into the universally
relatable and humorous thoughts women often share about weight and weight
loss. Gasteyer has openly shared her funny "inner" thoughts about Weight
Watchers Online with her 70,000 fans on Twitter since starting to follow the
plan on her own last year, which she credits with helping her to drop two
clothing sizes.

(Photo: http://photos.prnewswire.com/prnh/20130328/MM84804-a )
(Photo: http://photos.prnewswire.com/prnh/20130328/MM84804-b )

Gasteyer was introduced to Weight Watchers Online through a friend who had
great success with the plan. She realized it was a plan she could really live
with and had the tools to help her to stay on track – even while traveling
between her home in New York and work in Los Angeles.

"Like many moms, my body totally changed after I had kids. Now, I need to stay
balanced and consistent or I'm in trouble – fast," said Gasteyer. "What hooked
me to Weight Watchers Online is that it's not a diet at all. It's
user-friendly and livable in the most real way. With Weight Watchers Online,
I've gotten a lot more involved in food planning and making choices in advance
to navigate the constant sea of cheese and pasta that surrounds you when you
have kids."

Developed for Weight Watchers by McCann Erickson, the creative for the ads was
a true collaboration with Gasteyer and showcases her Weight Watchers Online
experience in her own self-deprecating words. The spots feature Gasteyer
performing two stylish musical numbers: "I Lost My Weight Online" sung to the
tune of "Orange Colored Sky" by Nat King Cole and "Sleeveless" to the tune of
"Fever" by Peggy Lee. In settings evocative of her own nostalgic musical act,
she sings that "Weight Watchers saved my behind" and that her "arms no longer
jiggle" when she claps. In addition, the actress's personal video as part of
the Weight Watchers "I'm Only Human and I Did It" project on YouTube will go
live shortly.

"When we noticed Ana tweeting at and about us, we loved the humor and realness
of how she sees and uses Weight Watchers Online," said Cheryl Callan, Senior
Vice President of Marketing, Weight Watchers. "We felt that together we could
not only laugh with her about our collective desire to go sleeveless, but also
to show how Weight Watchers Online helped her think differently about losing
weight."

As a Weight Watchers Online member, Gasteyer follows the new Weight Watchers
360° program, a breakthrough approach with the PointsPlus®  plan as its
foundation plus new tools to help members make healthy choices become second
nature. Gasteyer is a big fan of the Weight Watchers 360° mobile app, which
allows members to conveniently track food choices, manage environments,
provide calm direction in common "panic moments," and jumpstart healthy
routines. She also loves to entertain at home and uses the Weight Watchers
Kitchen Companion app for iPad to find new recipes that will appeal to her
guests while keeping her on plan.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds over 40,000 meetings each week
where members receive group support and learn about healthy eating patterns,
behavior modification and physical activity. WeightWatchers.com provides
innovative, subscription weight management products over the Internet and is
the leading Internet-based weight management provider in the world. In
addition, Weight Watchers offers a wide range of products, publications and
programs for those interested in weight loss and weight control.

SOURCE Weight Watchers International, Inc.

Website: http://www.weightwatchers.com
Contact: Stephanie Schulman, 212.817.4262,
Stephanie.Schulman@weightwatchers.com
 
Press spacebar to pause and continue. Press esc to stop.