Basketball Legend Lisa Leslie Teams Up with Allegra® to Help Families Enjoy
Outdoor Workouts This Allergy Season
Game On! Leslie and Sanofi's Chattem Encourage Families to Put Seasonal
Allergies Behind Them and Stay Active This Spring
BRIDGEWATER, N.J., March 28, 2013
BRIDGEWATER, N.J., March 28, 2013 /PRNewswire/ --BasketballAll-Star Lisa
Leslie and Chattem, Inc., the makers of Allegra, have created the "Allegra
Outdoor Challenge," a series of fun and affordable workout tips to help
inspire people to stay active outdoors during spring allergy season. At least
35 million people in the United States suffer from seasonal allergic rhinitis,
often caused by triggers like pollen or ragweed. The pesky symptoms, such as
sneezing and itchy, watery eyes, can often sideline people from their favorite
outdoor activities but Allegra aims to show people there's no reason to
(Photo: http://photos.prnewswire.com/prnh/20130328/NY84927 )
"As an athlete and a mom, there's nothing I enjoy more than getting outside to
shoot hoops or run around with my kids, but when our allergy symptoms act up
it can keep my whole family indoors," says Leslie. "I am thrilled to team up
with Allegra and show families that with the help of Allegra their seasonal
allergies don't have to stop them from enjoying the outdoors and having fun."
The "Allegra Outdoor Challenge" is designed to help families get active
outdoors this spring and remind them that they can say farewell to disruptive
allergy symptoms with effective, long lasting*, non-drowsy, allergy relief
from over-the-counter Allegra products.
From driveway drills to yard yoga, Leslie's tips utilize simple household
items and a little imagination to transform any outdoor space in to a family
oYard Yoga: Grab beach towels and host yard yoga to encourage stretching,
balance and focus. Using a basketball for support you can try modified
push-ups leaning on the ball for balance.
oJungle Gym: Playgrounds aren't just for kids; all you need is a swing set
or park bench to inspire some creative workout moves. Hold on to a sturdy
edge of a park bench and do leg-lifts or see who can hang from the monkey
bars the longest.
oScavenger Hike: Turn a family hike into a scavenger hunt; come up with a
fun list of challenges like climbing over a log, finding a pinecone,
skipping down an entire trail or racing to the birch tree and back.
oDriveway Drills: Using chalk and cardboard boxes you can create your own
basketball court on the driveway. Have the kids draw free throw lines and
see who can bounce or throw the ball into the cardboard box "hoop."
oTime for Fun: Use your kitchen timer or a stopwatch to time kids in
sprints, relays and jumping jack sessions; record times on a dry erase
board to help kids track their personal best times.
"As the weather warms up there's no reason allergies should hold you back from
the things you love to do. For more than 15 years, Allegra has been helping
families find relief from their allergy symptoms," said John Stroud, Executive
Vice President, Marketing, Chattem. "We are proud to team up with Lisa Leslie
to create a program dedicated to helping families put allergies behind themso
they canenjoy the great outdoors."
Starting in April, Allegra's Facebook page will highlight photos and tips from
Leslie detailing ways families can take the "Allegra Outdoor Challenge" and
escape allergy madness this spring. For more information about the Allegra
family of products, visit www.allegra.com.
Allergies are caused when a person's body overreacts to substances called
"allergens." These substances are often referred to as triggers. People can
experience allergy triggers anytime throughout the year. Common triggers in
the spring include pollen, ragweed and mold. Symptoms may include sneezing,
runny nose, itchy, watery eyes, and itchy nose or throat. With proper
management and education, allergy symptoms can be relieved.
Brought to you by Chattem, Inc., the US Consumer Healthcare Division of Sanofi
US, Allegra has been providing allergy sufferers with effective,
long-lasting*, non-drowsy relief of symptoms from indoor and outdoor allergies
for more than 15 years. Allegra Allergy offers adults fast (starts working at
hour one), non-drowsy, 24-hour relief of allergy symptoms includingsneezing,
runny nose, itchy, watery eyes, and itchy nose or throat. The Allegra family
of allergy products, including Allegra Allergy (12 and 24 hour), Allegra-D (12
and 24 hour) and Children's Allegra (12 hour), is available without a
prescription in drug, grocery, mass merchandiser and club stores nationwide.
Sanofi, a global and diversified healthcare leader, discovers, develops and
distributes therapeutic solutions focused on patients' needs. Sanofi has core
strengths in the field of healthcare with seven growth platforms: diabetes
solutions, human vaccines, innovative drugs, rare diseases, consumer
healthcare, emerging markets and animal health. Sanofi is listed in Paris
(EURONEXT: SAN) and in New York (NYSE: SNY).
Sanofi is the holding company of a consolidated group of subsidiaries and
operates in the United States as Sanofi US, also referred to as sanofi-aventis
U.S. LLC. For more information on Sanofi US, please visit
http://www.sanofi.usor call 1-800-981-2491.
In March 2010, Chattem, Inc. became a wholly-owned subsidiary of the
sanofi-aventis Group, as the consumer healthcare division of Sanofi US.
Chattem is more than 130 years old and is a leading manufacturer and marketer
of branded consumer healthcare products, toiletries and dietary supplements
across niche market segments in the United States. For more information,
please visit Chattem's website at www.chattem.com.
*One dose lasts at least 12 hours
Contact: Media Relations, Rachel Ferrand, Rachel.Ferrand@sanofi.com, Tel.:
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