Apigee Launches the Industry's First API Exchange Platform

Apigee Launches the Industry's First API Exchange Platform 
The Apigee API Exchange Is Available to Power App Ecosystems in the
Telecommunications Industry Today 
PALO ALTO, CA -- (Marketwire) -- 03/28/13 --  Apigee, the API
company, today launched the Apigee API Exchange, the first API
exchange platform designed to power app ecosystems in any industry.
The API Exchange delivers seamless API interoperability, enabling
businesses within an industry to collaborate and extend the reach of
their apps to the broadest possible market. It breaks down the
barriers to data accessibility in industries affected by
fragmentation and facilitates industry-wide consumption of data and
services. 
"APIs are the 'nervous system' of our new digital world," said Chet
Kapoor, Apigee CEO. "Being able to share services and data through
interoperable APIs is crucial to establishing modern, digital
ecosystems in any industry. This is especially true in industries
where competition or regulation has created fragmentation, such as in
telecommunications, healthcare or travel. The API Exchange will let
consumers use apps and APIs seamlessly across disparate businesses
within an industry, similar to roaming on mobile phones." 
The Apigee API Exchange is initially available for the
telecommunications industry. It represents a new model for API
interoperability that creates expanded reach for operators and
developers and new, telco-enhanced mobile app experiences for
consumers.  
Developing Apps in Fragmented Industries
 Today, consumers
increasingly rely on a variety of API-enabled services delivered
through their mobile apps -- everything from checking email to
texting a friend to accessing health records. To provide broad access
to the services and data in specific industries, app developers must
engage in a costly and time-consuming process of working with
multiple API providers. For example, in the telecommunications
industry, app developers often work with many different operators'
APIs to deliver apps that can be accessed by consumers worldwide.
This fragmentation has slowed innovation and limited the number of
apps leveraging rich APIs in telecommunications as well as many other
industries.  
In an API Exchange-powered ecosystem, application developers can
build apps with AP
Is that can be consumed by a broad range of users
across different businesses in fragmented industries. It's a uniquely
flexible solution that lets businesses share data and services
through industry-standard APIs or their own customized APIs. 
The Apigee API Exchange: Powering Telco App Ecosystems
 The Apigee
API Exchange provides the interoperability to seamlessly integrate
operator services into mobile apps. Through the API Exchange,
operators expose network APIs such as payment, identity and
messaging, which are federated to provide the cross-operator reach.
Developers of apps and Web services can easily integrate these APIs
to enrich the functionality and improve the user experience of their
apps. The API Exchange includes state-of-the-art APIs for onboarding
app and API providers, validation and federation of app usage,
metadata management, logging and rating of app usage and
cross-provider billing for financial settlement between providers.  
Through the API Exchange, operators can enable a massive ecosystem of
app innovation and build new distribution channels; developers can
work directly with operators and expand their reach to a massive
global pool of subscribers; and consumers benefit from apps with
higher performance, better security and easier billing from operator
services. 
"Openness and interoperability are at the core of our approach to
innovation, which is why we're actively collaborating with Apigee to
develop APIs that empower developers to easily integrate AT&T network
services and intelligence into their apps more quickly than ever
before," said Abhi Ingle, vice president of Ecosystem and Innovation
at AT&T. "The Apigee API Exchange now delivers important API
interoperability that we believe will extend network innovation and
reach for operators worldwide."  
Last month, Apigee partner the GSMA launched the GSMA OneAPI
Exchange, a solution for the telecommunications industry built on the
Apigee API Exchange. Leading mobile operators including AT&T,
Deutsche Telekom, Orange, Telefonica and Vodafone are already
participating in the OneAPI Exchange powered by Apigee. 
"The API Exchange platform will enable a new generation of rich
mobile apps that are enhanced by operator network APIs such as
identity, location and messaging," said Michael O'Hara, chief
marketing officer, GSMA. "The GSMA is pleased to be working with
Apigee, a leading API technology provider for the mobile
communications industry, to deliver these exciting capabilities." 
The API Exchange builds on Apigee's momentum in the
telecommunications industry, where companies including AT&T, KT,
Telefonica and Vodafone have adopted the Apigee API platform.  
"With the introduction of the API Exchange, Apigee is further
extending its API leadership with a solution that enables businesses
to seamlessly share data and services through apps," said Kapoor.
"The API Exchange is positioned to dramatically simplify and
accelerate the development and use of API-powered apps in a global
marketplace." 
Availability
 The Apigee API Exchange is available
today for telecommunications service providers. For more information,
please go to the Apigee website at
http://apigee.com/about/product/apiexchange or email
sales@apigee.com. 
About Apigee
 Apigee is the leading provider of API technology and
services for enterprises and developers. Hundreds of companies
including Walgreens, Bechtel, eBay, Pearson, and Gilt Groupe as well
as tens of thousands of developers use Apigee to simplify the
delivery, management and analysis of APIs and apps. Apigee's global
headquarters are in Palo Alto, California, and it has offices in
Bangalore, India; London, Austin and Detroit. To learn more, go to
www.apigee.com. 
Apigee is a registered trademark in the U.S. Other product or company
names mentioned may be trademarks or trade names of their respective
companies. 
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Media Contact:
Tom Carpenter
Grayling Connecting Point
t. 415.442.4018 
m. 415.902.4495 
email: press@apigee.com