Kia CUB springs a surprise at Seoul Motor Show

    --  Global premiere of all-new CUB compact four-door coupe concept
    --  Comfortable four-seater cabin appeals to trend-setting urban
    --  Rearward-opening rear door ensure excellent cabin access

SEOUL, Korea, March 28, 2013 /CNW/ -- Kia Motors sprang a major surprise on 
visitors to the 9th Seoul International Motor Show today (Thursday) in Korea 
with the world premiere of its all-new 'CUB' concept.

Designed at the Kia headquarters studio in Seoul, under the direction of 
President and Chief Design Officer, Peter Schreyer, the CUB is less than four 
meters long, has rearward-opening rear doors and an 'access-all-areas' 
interior concept without traditional B-pillars, providing excellent access to 
the luxuriously trimmed cabin.

"The new Kia CUB is a compact, four-door coupe created with a clear focus on 
driving performance and practicality," comments Thomas Oh, Senior Executive 
Vice President and COO, Kia Motors Corporation. "Styled to appeal to 
trend-setting urban dwellers, the CUB features a comfortable four-seater cabin 
which generates an emotional, feel-good response and delivers everyday, 
real-world benefits."

The exterior styling of the CUB highlights that it is both sleek and small, 
with a cheerful face and a daring character. Design features created by Peter 
Schreyer for the 2007 Kia Kee 2+2 concept are revisited in a new form. The 
CUB's nose has a broad wrap-around 'mouth' and there is a 'dip' in the top of 
the windshield - a motif that is featured on Optima, Sportage and Cadenza 

The latest interpretation of Kia's signature grille is a shallower design 
incorporating the turbocharger's air intake, highlighted in body colour.

The headlamps feature two-point LED lights - similar to those which first 
appeared on the Kia Quoris large flagship sedan last year. Large 19-inch alloy 
wheels fill the wheelarches and the front doors have aerodynamic 
'turning-vanes' at sill level to streamline and add definition the CUB's 

At the rear, LED tail lights complete the premium feel of the exterior and the 
nose treatment derived from Kia's Kee concept car is replicated at the tail to 
accentuate the width of the vehicle.

The super-smooth exterior, with its flush glazing, minimum-drag wing mirrors 
and automatic touch-type door handles, promises ultra-low aerodynamic drag. A 
two-colour paint finish with sporty stripe hints at the CUB's high-performance 
potential, while the car's broad track gives it an imposing stance.

Four-seater luxury cabin

With four individual seats, the CUB's interior presents a unique ambience. The 
cabin creates the sensation of a luxurious coupe and is trimmed in black 
leather with yellow colour accents around the seats, door armrests and 
steering wheel.

The instrument cluster design is inspired by the eyes of a wild animal. The 
centre-stack design is minimalist with an air vent controlled by touch sensor. 
For extra safety, the steering wheel rim is capable of monitoring the driver`s 

As well as a steering-wheel, there is a DIS (Driving Information System) 
controller connected to a gesture camera which provides easier operation while 
driving. With well-defined motions, drivers can set up each menu on the centre 
display. Hinting at the high-performance nature of the CUB, there is a 
footrest provided in the front passenger footwell.

Turbocharged 204 ps engine

The CUB powertrain features a new version of the company's 1.6-litre Gasoline 
Direct Injection (GDI) engine - recently confirmed as the powerunit for the 
new Kia pro_cee'd GT and cee'd GT sold in Europe.

Fitted with a twin-scroll turbocharger and strengthened internal components, 
the new engine generates 51% more power (204 ps) and 60% more torque (265 Nm) 
than the regular 1.6 unit. This engine enables both of Kia's European GT 
models, with a six-speed manual transmission, to accelerate to 100 km/h in 7.7 
seconds and reach a top speed of 230 km/h.

At present there are no plans to put the Kia CUB concept into volume 


About Kia Motors Corporation:

Kia Motors Corporation ( - a maker of quality vehicles for the 
young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of 
motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine 
manufacturing and assembly operations in five countries which are then sold 
and serviced through a network of distributors and dealers covering around 150 
countries. Kia today has over 47,000 employees worldwide and annual revenues 
of US$42 billion. It is the major sponsor of the Australian Open and an 
official automotive partner of FIFA - the governing body of the FIFA World 
Cup™. Kia Motors Corporation's brand slogan - "The Power to Surprise" - 
represents the company's global commitment to surprise the world by providing 
exciting and inspiring experiences that go beyond expectations.

About Kia Canada Inc.:

Kia Canada Inc. ( - a maker of quality 
vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation 
(KMC) which was founded in 1999 and sells and services high quality, class 
leading vehicles like the Soul, Forte, Optima and Sorento through a network of 
181 dealers nationwide. Kia Canada Inc. employs 162 people in its Mississauga, 
Ontario headquarters and four regional offices across Canada, with an all-new 
state-of-the-art facility in Montreal. Kia's brand slogan "The Power to 
Surprise" represents the company's global commitment to surprise the world by 
providing exciting & inspiring experiences that go beyond expectations.

Cathy Laroche Public Relations Manager Kia Canada Inc. C:514.554.0843

Daniel Ponzini Public Relations & Events Coordinator Kia Canada Inc 
T:905.755.6415 C:647.462.8986

SOURCE: KIA Canada Inc.

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CO: KIA Canada Inc.

-0- Mar/28/2013 19:54 GMT

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