GreenLancer Secures $275,000 In Initial Funding

               GreenLancer Secures $275,000 In Initial Funding

Detroit-based green engineering startup attracts private equity from four
venture capital firms

PR Newswire

DETROIT, March 27, 2013

DETROIT, March 27, 2013 /PRNewswire/ --

  oGreenLancer's initial fundraise oversubscribed with support from a
    consortium of Michigan-based investment groups
  oGreenLancer has provided systems engineering work as subcontractors on
    projects for notable clients like General Motors, DTE Energy, Occidental
    Oil and the U.S. Department of Defense and U.S. Armed Forces in
  oGreenLancer's business model targets the solar energy industry with
    intelligent, fast and affordable engineering solutions delivered to
    anyone, anywhere
  oGreenLancer recently added five full-time staff. The Company is affiliated
    with entrepreneurship accelerator Bizdom and is a member of the Rock
    Ventures and Quicken Loans Family of Companies

Detroit-based GreenLancer, a web-based solar energy engineering company, today
announced that it has secured more than $275,000 in private funding from a
syndicate of Michigan-based investors. The GreenLancer offering was
oversubscribed with additional investors still coming aboard.


"GreenLancer has created a hybrid business model that leverages technology
with the flexibility of the human touch," said Rick DeVos, Founder and CEO of
Start Garden, one of GreenLancer's newest investors. "Their assembly line
approach has proven that they can provide professional engineering support
that is far more cost effective than their brick-and-mortar competitors. This
is exactly what the renewable energy industry needs to reduce the soft cost
associated with developing clean energy projects."

Launched in 2011, GreenLancer has organized a national network of green energy
engineering freelancers or "greenlancers" who are highly skilled at developing
and engineering plans to meet clients' diverse energy needs. The company's
services include online technical documents, engineering services and
financial modeling support for contractors' use in proposing, developing and
designing solar electric systems. By doing this work "in the cloud,"
GreenLancer is able to provide fast, easy, affordable and accessible
engineering support that reduces the soft costs associated with developing
solar energy projects and can do it more cost effectively than their
vertically integrated, brick-and-mortar competitors. 

GreenLancer Investors

Initial investors in GreenLancer include Bizdom (Detroit), Start Garden (Grand
Rapids), Blue Water Angels (Midland) and Northern Michigan Angels (Traverse
City). Funding will be used to support GreenLancer's ambitious growth plan.

"We're extremely gratified by the response to our offering and confident that
each of these investors will be rewarded for the confidence they've shown in
GreenLancer," said Michael Sharber, Chief Executive Officer of GreenLancer.
"Our standardized processes, systematic workflows, and predefined products
have resulted in virtual assembly lines that are now providing the next
generation of professional engineering services. This assembly line approach
has proven to show significant cost savings for project developers."

GreenLancer's crowd-sourcing, in-the-cloud approach has enabled it to work
seamlessly in 32 states and six countries spanning four continents. As a
result of early market traction, the firm has recently added five full-time
staff to meet demand in the booming sector that represents up to $56 billion
annually in the United States and $260 billion globally.

GreenLancer Business Model

GreenLancer projects are developed 'in the cloud' by its greenlancers who have
been extensively pre-screened and qualified to design and build clean energy
systems with an early focus on solar and photovoltaic installations.

"We combine our GreenLancer network with proprietary high tech cloud computing
and mobile technologies to significantly cut development time and engineering
cost while delivering a dramatically improved product," said Patrick McCabe,
GreenLancer Chief Technology Officer. "Using a crowd sourcing approach
ensures that we have a broader, deeper and more geographically diverse
knowledge pool than individual contractors."

Much of GreenLancer's early effort has been spent developing feasibility
studies for clients investigating whether a solar electric system is actually
viable and can provide an economic payback in a reasonable amount of time.
Although these feasibility studies don't always manifest into full scale clean
implementations, they provide access to a broad range of customers.

In addition to recognition by investor groups, GreenLancer's innovative
approach and disruptive business model have earned recognition within the
industry, most notably with a Next Energy "Renewable Energy Innovation"

"More than entrepreneurs, we consider ourselves Street Fighters," said
Sharber. "GreenLancer's ultimate success is determined by our ability to work
in the trenches, to mine opportunities and prove to clients that clean energy
investment can drop straight to their bottom-line while also contributing to a
more sustainable future. It's our mission and, as street fighters, we'll
roll-up our sleeves and see it to fruition." 

Detroit Based, Bizdom Approved

GreenLancer's first investor, Bizdom, remains a cornerstone of the company's

"Detroit, in general, and Bizdom, in particular, are generating amazing
opportunities for start-up companies like GreenLancer," said Sharber. "At our
core, we're a technology company. Through Bizdom, we have access to
resources, information and talent that would have been very difficult to find
elsewhere, especially at this early stage."

Bizdom is the entrepreneurial accelerator formed in 2007 by Dan Gilbert,
chairman of Rock Ventures LLC and Quicken Loans, Inc. GreenLancer is housed
in Detroit's M@dison building which serves as an incubator for dozens of tech

"We want to make a difference. We're in the right city, with the right
partners to do just that," said Sharber.

GreenLancer serves all sectors of the construction industry. For more
information, please visit

Media Contact:
Patrick Liebler, Liebler Group, or 313-832-4376

SOURCE GreenLancer

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