Pucker(R) Vodka Unveils a New Audacious Flavor to the Vodka Market With the Introduction of Watermelon Wow

Pucker(R) Vodka Unveils a New Audacious Flavor to the Vodka Market With the 
Introduction of Watermelon Wow 
The Premium Vodka Line Grows Its Portfolio With the Addition of
Latest Flavor Expression 
DEERFIELD, IL -- (Marketwire) -- 03/27/13 --  Just in time for
Spring, Pucker(R) Vodka introduces its latest expression, Pucker(R)
Watermelon Wow Vodka. Leveraging its bold and innovative flavor
expertise, this new vodka features an intense and refreshing
watermelon flavor that provides an extra dimension of taste to
cocktails. 
Made from quadruple distilled vodka and with natural flavors,
Pucker(R) Watermelon Wow Vodka is a premium spirit unlike any other
flavored vodka on the market. It combines the luscious flavor of
watermelon with the invigorating aroma of candied fruit and melon for
a unique sensory experience. 
"We are thrilled to introduce Pucker Watermelon Wow Vodka," said Kim
Washington, Senior Director, Vodkas for Beam Inc. "This refreshing
new expression is a perfect addition to our vibrant and innovative
line of flavored vodkas, bringing watermelon to consumers in a way
that only Pucker Vodka can -- up front, intense and full of flavor." 
This clear, smooth spirit delivers a taste that is balanced and
confident enough to enjoy with a simple mixer, served straight up or
in a cocktail creation, such as one of these: 
Sultry Spring Bloom 
Ingredients: 
1 3⁄4 parts Pucker(R) Watermelon Wow Vodka
 2
parts Cucumber Juice
 Splash Fresh Lime Juice
 3⁄4 part Simple
Syrup
 Watermelon Candy Slice 
Method: Combine all ingredients in a shaker with ice. Shake and
strain into a chilled highball glass. Garnish with a Watermelon candy
slice. 
Brazen Watermelon Blush 
Ingredients: 
1 1⁄2 parts Pucker(R) Watermelon Wow Vodka
 2
parts Kiwi and Strawberries, Pureed
 Bunch of Mint
 Kiwi Slice 
Strawberry Slice
 Red Sugar Rim (optional) 
Method: Combine all ingredients in a shaker, shake and strain over
crushed ice into a highball glass. Stir/swizzle and top with a mint
bunch, kiwi slice and strawberry slice. Optional garnish: a red sugar
rim. 
Watermelon Wow is available nationwide at a suggested retail price of
$16.99 for a 750ml bottle. Available in seven bold flavors, including
Sour Apple Sass(TM), Grape Gone Wild(TM), Cherry Tease(TM)
, Citrus
Squeeze(TM), Lemonade Lust, Raspberry Rave and Watermelon Wow,
Pucker(R) Vodka continues to deliver a multi-dimensional vodka
experience for the playful, audacious, and spontaneous. To find a
store or additional recipes, please visit www.puckervodka.com, "LIKE"
Pucker Vodka on Facebook, or follow us on Twitter @PuckerVodka. 
About Pucker(R) Vodka
 Pucker(R) Vodka combines full, natural flavors
into quadruple distilled vodka for an intense, unexpected flavor that
can be enjoyed straight or mixed in any cocktail. Pucker(R) Vodka
creates a unique sensory vodka experience unlike any other flavored
vodka on the market today and is available in 7 bold flavors,
including Sour Apple Sass(TM), Grape Gone Wild(TM), Cherry Tease(TM),
Citrus Squeeze(TM), Lemonade Lust, Raspberry Rave and Watermelon Wow.
All seven expressions are perfect for those looking to break up with
their boring vodka routine in exchange for a new and exciting
flavored vodka. 
About Beam Inc.
 As one of the world's leading premium spirits
companies, Beam is Crafting the Spirits that Stir the World.
Consumers from all corners of the globe call for the company's
brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac,
Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos
Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish
Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is
focused on delivering superior performance with its unique
combination of scale with agility and a strategy of Creating Famous
Brands, Building Winning Markets and Fueling Our Growth. Beam and its
3,400 passionate associates worldwide generated 2012 sales of $2.5
billion (excluding excise taxes), volume of 38 million 9-liter
equivalent cases and some of the industry's fastest growing
innovations.  
Headquartered in Deerfield, Illinois, Beam is traded on the New York
Stock Exchange under the ticker symbol BEAM and is included in the
S&P 500 Index and the MSCI World Index. For more information on Beam,
its brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com. 
Pucker(R) Watermelon Wow Flavored Vodka, 35% Alc./Vol. Distilled from
Grain, Copyright2013 Fielding & Jones Ltd., Clermont, KY; Frankfort,
KY. 
 All trademarks are the property of their respective owners. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2267658 
CONTACTS:
Lara Beauregard
Beam Inc.
847-444-7073
Lara.Beauregard@BeamGlobal.com 
Nikole Flores
DBC PR+New Media
202-292-4569
Pucker@DBCPR.com 
 
 
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