Brightcove Video Cloud and Zencoder to Power Live Stream and On-demand Video at the 2013 NAB Show

  Brightcove Video Cloud and Zencoder to Power Live Stream and On-demand Video
  at the 2013 NAB Show

  Will enable world’s largest digital media and entertainment event to offer
       live and on-demand content to attendees and non-attendees alike

2013 NAB Show

Business Wire

BOSTON -- March 27, 2013

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, today announced that the National Association of Broadcasters (NAB)
will use the Brightcove Video Cloud online video platform and Zencoder Live
Cloud Transcoding service for live streaming video coverage for the 2013 NAB
Show, taking place in Las Vegas April 6-11, 2013. NAB will leverage Video
Cloud and Zencoder Live Cloud Transcoding to drive the show’s live-streamed
program “NAB Show Live!”. NAB will also take advantage of Video Cloud to
support live coverage for select keynote sessions and the NAB Show
StudioXperience, sponsored by Intel, as well as to host and distribute the
show’s on-demand video archive featuring material from previous years’ events.

“We are delighted to work with Brightcove to offer access to NAB Show video to
a global, virtual audience,” said Michelle Kelly, senior vice president,
convention marketing at NAB. “Brightcove Video Cloud and Zencoder Live Cloud
Transcoding make it easy for us to deliver both live and on-demand video
coverage to viewers on any screen, enabling us to reach the widest audience
possible with high-quality viewing experiences on their device of choice.”

With Video Cloud and Zencoder Live Cloud Transcoding, the NAB Show can deliver
HTML5 and Flash-based video seamlessly across any screen. Zencoder Live Cloud
Transcoding creates multi-bitrate, multi-format outputs in the cloud using a
single input stream. Video Cloud Smart Players recognize the device that a
viewer is using to access show content and can then automatically deliver a
video stream optimized for that viewing experience--whether it is a desktop,
smartphone, tablet or connected TV.

“We are incredibly excited to be the NAB Show’s live stream partner for the
second straight year,” said Chris Johnston, vice president of digital media
solutions at Brightcove. “This is the  premier show for digital media
professionals and enthusiasts, and we take pride in the fact that our
technology empowers the NAB Show to deliver critical industry commentary and
news through live and on-demand video to interested viewers around the globe.”

Brightcove will demonstrate the Video Cloud online video platform and the
Zencoder Live Cloud Transcoding services at the 2013 NAB Show at booth
#SU11014. To arrange a demonstration or schedule a meeting, please contact Also, Brightcove vice president of encoding services Jon
Dahl will deliver a presentation, “Rethinking Large Video Files in the Cloud,”
at the Broadcast Engineering Conference at the NAB Show on April 10 at 5:30

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, offers a family of products used to publish and distribute the
world’s professional digital media. The company’s products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,350 customers in over 60 countries that
rely on Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit

About NAB Show

NAB Show, held April 6-11 in Las Vegas, is the world's largest electronic
media show covering filmed entertainment and the development, management and
delivery of content across all mediums. With more than 90,000 attendees from
151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for
digital media and entertainment. From creation to consumption, across multiple
platforms and countless nationalities, NAB Show is home to the solutions that
transcend traditional broadcasting and embrace content delivery to new screens
in new ways. Complete details are available at

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.


North America
SutherlandGold Group for Brightcove
Lisa Langsdorf, 212-905-6218
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