Cars.com Signs With 41st Parameter; Now Armed With Fraud Solution to Meet High Growth and Accelerating Demand

Cars.com Signs With 41st Parameter; Now Armed With Fraud Solution to Meet High 
Growth and Accelerating Demand 
Focus on Client Security, Safeguarding Advertisers and Ensuring
Secure Transactions 
SAN JOSE, CA -- (Marketwire) -- 03/27/13 --  41st Parameter, the
leader in securing online relationships, today announced it has been
selected by Cars.com, the award winning destination for car buyers,
as its new primary fraud protection provider to help support the
company's growing demands in an evolving market. 41st Parameter will
empower Cars.com to enhance its approach to protecting its clients
and advertisers, including car dealers, automotive manufacturers and
affiliates from fraud. 
Cars.com has long recognized the importance of fraud prevention to
its business, its customers and its partners. When the company
decided to reevaluate its approach to fraud prevention it had very
clear requirements. It wanted a partner that was able to meet the
needs of its expanding product set and growing ad volume, helping to
further protect the Cars.com brand without impacting the user
experience of the site. Cars.com also wanted to expand security for
its growing base of mobile clients. Plus, the company wanted a system
that was easy to understand and manage. 
"Providing our clients and advertisers with the best user experience
has always been our top priority," said Josh Chapman, vice president
of operations, Cars.com. "We are also dedicated to combating fraud
and ensuring the utmost security for our site visitors and customers.
Partnering with 41st Parameter gives us an even greater ability to
alleviate the risk of fraud with their proven and stable solution
while preserving the site experience. We've also been able to deploy
and manage the 41st solution independently and effectively. The move
to 41st has been a welcome and positive addition for our business." 
"Cars.com is a marquee brand, and we value the opportunity to help
protect that brand and its customers from fraud," said Ori Eisen,
founder and chief innovation officer of 41st Parameter. 
41st Parameter's FraudNet solution set is designed to detect and
prevent fraud before it happens. The company provides fraud
prevention, identity insights and pro-privacy advertising solutions
that help prevent consumers from falling victim to hackers or being
targeted by unwelcome advertising -- while increasing revenues for
organizations around the world. 41st Parameter seeks to build
awareness around understanding digital identities and offers
technology and advice to help address it. 
About 41st Parameter
  In a world where people are increasingly
reliant on a variety of Internet-connected devices for everything
from banking to shopping to entertainment and media, creating
relevant customer experiences and preventing online fraud are
constant business challenges. 41st Parameter, the global leader in
device recognition and intelligence, combines patented technologies
and years of expertise to identify devices without cookies, without
compromising privacy and without impacting performance. AdTruth, the
digital media division, gives marketers a better way to recognize and
reach their most valuable audiences across all types of devices. The
company's FraudNet platform protects businesses from online fraud
before it happens. The TrustInsight(TM) Network enables online
merchants to increase sales by approving more trusted transactions.
These privacy compliant solutions help keep the Internet more secure
and relevant for everyone. 
About Cars.com
 Cars.com is an award-winning online destination for
car shoppers that offers information from consumers and experts to
help buyers formulate opinions on what to buy, where to buy and how
much to pay for a car. Cars.com offers thousands of new and used
vehicle listings, consumer reviews, side-by-side comparison tools,
photo galleries, videos, unbiased editorial content and many other
tools. Cars.com puts millions of car buyers in control of their
shopping process with the information they need to make confident
buying decisions. Launched in June 1998, Cars.com is a division of
Classified Ventures LLC, which is owned by leading media companies,
including A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The
McClatchy Company (NYSE: MNI), Tribune Company and The Washington
Post Company (NYSE: WPO). 
Media Contact
Greg Peverill-Conti
41st@inkhouse.com
781-966-4100