Velti Launches New Ad Network, Velti Media

  Velti Launches New Ad Network, Velti Media

 Creates Most Comprehensive Solution for Brands Combining Mobile Advertising
                       and Marketing Under Single Roof

Introduces First Universal Targeting and Data Analytics Platform for Measuring
Campaign Performance in Real-time across All Digital Mediums from Smartphones
                              to Tablets to PCs

Business Wire

SAN FRANCISCO -- March 27, 2013

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and
advertising technology, today announced Velti Media, a new mobile advertising
network that connects marketers to Velti’s 1.4 billion highly engaged
consumers throughout the world. With this launch, Velti is now the only media
company to combine mobile advertising and marketing solutions in a single
technology platform across a unified data model, providing the most
comprehensive suite of capabilities for brands to reach consumers on any

The company is also unveiling its Multi-Channel Targeting (MCT) technology,
the first universal data analytics platform on mobile that allows brands to
target consumers with relevant advertising and marketing interactions on
smartphones, tablets and PCs, so they can identify and reach the same
consumers across any device or platform. Moreover, the ability to retarget
from desktop to mobile web, mobile app and mobile messaging, allows
advertisers to continue delivering deeper levels of engagement as consumers
switch to other devices.

In combining advertising and marketing with performance data and predictive
analytics, Velti is able to make recommendations to brands on the best types
of campaigns to run in order to achieve a specific set of goals. Previously,
advertisers have been required to use multiple solution providers to build
their brand, drive conversion, and increase frequency and customer loyalty.
Velti now allows brands to drive new consumers into the marketing funnel
through advertising as well as make more money, increase engagement and manage
customer lifecycle management from existing consumers through these marketing

“As consumer device usage becomes increasingly fragmented, there is a growing
urgency for all media and data to work together to deliver a consistent
message to the consumer across all devices,” said Alex Moukas, CEO of Velti.
“Velti Media eliminates a major pain-point for marketers by giving them access
to the consumer they want to target and providing them with the tools to reach
them most effectively.”

Michael Hess leads the Velti Media sales team and is based in New York;
Michael joined the company in 2012 as SVP Advertising Sales from Say Media
where he served as SVP of Global Sales. He has also held positions at The New
Yorker and Rolling Stone magazine.

To learn more about Velti Media, please visit

About Velti

Velti is the leading global provider of mobile marketing and advertising
technology and solutions that enable brands, advertising agencies, mobile
operators and media to implement highly targeted, interactive and measurable
campaigns by communicating with and engaging consumers via their mobile
devices. The Velti platform, called Velti mGageTM, allows customers to use
mobile and traditional media to reach targeted consumers, engage the consumer
through the mobile Internet and applications, convert them into customers and
continue to actively manage the relationship through the mobile channel. Velti
is a publicly-held corporation based in Jersey, and trades on the NASDAQ
Global Select Market under the symbol VELT. For more information, visit


Velti PR Contact:
SutherlandGold Group
Victoria Krammen, 415-848-7178
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