Kia Unveils All-New 2014 Soul At New York Auto Show

             Kia Unveils All-New 2014 Soul At New York Auto Show

Boasting Iconic Design, Desirable Features and Improved Driving Dynamics,
Kia's All-New Soul Urban Passenger Vehicle is Tailor-made for Metropolis

-- Born from the Track'ster concept, the all-new 2014 Soul is set to continue
Kia's segment-leading position as the perfect urban utility vehicle

-- With more room, more premium features, improved driving dynamics and
true-to-its-roots iconic design, the all-new Soul is more fun, funky and
functional than ever

PR Newswire

NEW YORK, March 27, 2013

NEW YORK, March 27, 2013 /PRNewswire/ -- The Big Apple, perhaps America's most
iconic metropolis, is playing host to the global unveiling of Kia Motors' most
iconic people mover, the all-new 2014 Soul urban utility vehicle, today at the
113^th New York International Auto Show. The signature Soul design is
instantly recognizable yet thoroughly fresh, with more than a passing nod to
the hot Track'ster concept that was unveiled last year. Riding on a new
chassis that is stiffer, longer and wider, the all-new Soul has grown up
without losing its edge, allowing for more passenger and cargo room while
reducing NVH levels. Increased torque and significant suspension upgrades make
the 2014 Soul a nimble and agile companion in congested urban environments.
Honoring Soul owners' fierce individualism, three unique trim levels will be
available when U.S. sales are expected to begin in the third quarter of this
year: Base, Plus and Exclaim. Pricing will be announced closer to the Soul's
launch date.

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"When the first Soul was introduced in 2009, everyone at Kia believed we had a
hit on our hands, but we didn't realize how big that hit was going to be,"
said Michael Sprague, executive vice president of marketing and communications
at Kia Motors America (KMA). "The Soul moved the needle significantly from a
sales and marketing perspective, becoming one of our top-selling cars and
inspiring the now-legendary hamster commercials. It was important that the
all-new Soul remain true to the original iconic design while infusing it with
improved driving dynamics and desirable features that add appeal,
sophistication and value."

Keeping what made the current Soul special while addressing areas for
improvement was no easy task. As the design team at Kia's California studio
began putting virtual pen to virtual paper, engineers in the U.S. and Korea
focused on making Soul a joy to drive. Starting with a solid foundation was a
key factor, and the new body enjoys a 28.7 percent increase in torsional
rigidity over the current Soul. With the hard points set, the all-new Soul
was boiled down to three focus areas: Maintaining the iconic design while
adding modern cues; providing premium features and content; and improving
driving dynamics that would make the 2014 Soul more desirable than ever.

Iconic Design

Well-known for the close link between its concept vehicles and production
models, Kia Motors took no chances with the 2014 Soul. When the wild
Track'ster concept made its debut in 2012, Soul enthusiasts and pundits alike
urged Kia to turn fantasy into reality. With 18 months from design freeze to
production, the stage was set for the all-new Soul and many of the concept's
dramatic design cues can be found in the production vehicle. Tom Kearns, chief
designer at the California studio likened the Track'ster to a bulldog and that
theme is expressed from almost any angle of the all-new Soul.

"The all-new Soul was one of the more difficult assignments we've taken on,"
said Kearns. "Striking the right balance between the wonderful design of the
current car with the audacious proportions and stance of the Track'ster was
daunting. It proved to be a truly collaborative effort with guidance from
Peter Schreyer in Frankfurt and assistance from our studio in Korea. In the
end, we've kept the essence of Soul while infusing it with more presence
inside and out."

The upright stance, squared shoulders and distinctive fender flares are
instantly recognizable as Soul. Combining a longer 101.2-inch wheelbase (up
0.8 inches), overall width that's broadened to 70.9 inches (increased by 0.6
inches) and the same overall height of 63.4 inches, adds a more aggressive
edge to the all-new Soul's appearance. Likewise, the wraparound greenhouse,
high-mounted tail lights and tall ride height are all hallmark design
elements. Premium touches such as available LED front positioning lights and
rear LED "halo" lights help connect Soul to siblings within the Kia lineup
that share similar design cues, such as the 2014 Sorento CUV and 2014 Forte

Exterior Track'ster similarities are easy to spot. The large trapezoidal
lower air intake is nearly a direct carryover of the concept, and the location
of the available fog lights – down low and pushed to the leading edges –
mirror those found on the Track'ster. Kia's signature grille is present, but
it's been reworked to more closely resemble the concept. Adding a touch of
flare, the unique "floating" body color panel inset into the lift gate has its
roots based in the Track'ster as well. Subtle enhancements include a wider
(by 2.4 inches over the previous Soul) opening for the lift gate, allowing
Soul to swallow more stuff. While final color names have yet to be
determined, the 2014 Soul will be available in seven new exterior hues,
including the two seen on stage in New York: Solar Yellow and Inferno Red.

Overall, the design team paid particular attention to instilling a more
premium look and feel to the 2014 Soul's interior. Liberal applications of
soft-touch materials are found on the instrument panel, center console and
door panels. Details such as available leather seating with improved lateral
and thigh support, and the use of high-gloss piano-black trim pieces on the
center console and dash elevate the Soul's interior to new levels of

Citing the current Soul interior as a starting point, Kia's designers played
up the circular theme found inside Track'ster. "With the previous Soul, we
kind of dipped our toe in the water when it came to incorporating the circular
patterns," noted Kearns. "But for the all-new Soul, we really wanted to lift
as many of the Track'ster's circular interior reference points as possible."

Front and center is the triple-circle instrument cluster with deeply recessed
gauges. Along the door panels, sculpted circles incorporate the power windows
and door locks. The center console features a round gear shift knob and
push-button start – its location exclusive to Soul in the Kia lineup – which
also are direct carryovers from Track'ster. The front door-mounted speakers
mirror the circular, high-mounted "floating" tweeters and utilize available
LED-string light technology to create ripple-effect red-hued mood lighting.
The steering-wheel mounted controls are housed in Soul-exclusive circular
groupings along the lower spokes with the buttons for the audio system and
trip computer falling readily to the thumbs, enabling the driver's hands to
remain on the wheel at all times.

"If you think about droplets falling into a still pond, you begin to visualize
the inspiration for the all-new Soul's interior design," said Kearns. "The
design is organic, like the human body, and we feel it makes the interior that
much more appealing to the driver and passengers." Taking that appeal a step
further is Soul's desirable list of standard and optional equipment.

A Street Soul Named "Desire"

An attractive package is a let-down if the contents don't deliver.
Fortunately, the all-new Soul is set to delight right out of the gate. Most
prominent in the new instrument panel is the available eight-inch touch screen
– the largest ever offered on Soul – which houses Kia's second-generation
telematics and infotainment system, UVO eServices[2], combined with Kia's
first use of the Android-based operating platform. Launching with Soul, UVO
eServices is now compatible with the iPhone and Android Smartphone.

UVO eServices is optional and takes in-car connectivity and media interplay to
the next level, integrating a number of other Kia firsts. Topping that list is
the high-definition capacitive touch screen. Its wide viewing angle affords
better visibility and allows the user to scroll with the stroke of a finger.
Living side-by-side for the first time in a Kia vehicle, the audio/video and
optional navigation controls are viewable on the home screen. Combining the
most accessed ancillary controls on a single screen helps reduce driver
distraction and improves overall functionality and ease-of-use. Additionally,
the available larger Supervision Cluster/TFT LCD color screen found in the
instrument binnacle now displays turn-by-turn directions from the navigation
system, helping to keep the driver's eyes looking forward.

Another first is the integration of Pandora[3] internet radio, the
revolutionary online radio network that allows the user to customize their
listening experience. Users will no longer manage Pandora through their
Smartphone. Instead, Pandora is preloaded into the headunit and accessible
through the touch screen and Voice Command, displaying the artist, title and
album cover art as well as allowing the user to conveniently skip songs,
"like" the song with Pandora's thumbs-up rating system, or manage preferred

Arriving with a three month complimentary subscription to SiriusXM™[4] Data
Services and Travel Link, the all-new Soul has access to travel information
such as road conditions, weather and security alerts as well as sports scores,
movie times, stock prices and fuel prices through the screen's graphical
interface and electronic program guide. Better still, customers will continue
to have All Access to both Sirius and XM channels for the price of one should
they elect to continue a paid subscription after the three month trial period

Making all of this available technology easy to use is the industry-first
integration of on-screen quick guide videos. Easily accessed through the
touch screen, users have the ability to view instructional videos that
highlight all of the features and functionality of UVO eServices along with
the Smartphone app[5] and, including MyPOIs, powered by Google Maps.
Combined, UVO eServices represents one of the most powerful and comprehensive
infotainment systems on the market today. Making UVO eServices even more
impressive is that there is no cost to the owner.

Technology aside, driver and passengers will enjoy a larger and significantly
quieter cabin with incremental increases in front leg room (42.9 inches, 0.8
inches more than the current Soul), rear leg room (up 0.2 inches to 39.1),
front headroom (increased 0.2 inches to 39.6) and front seat shoulder room (up
0.3 inches to 55.5). The all-new Soul also offers a 0.5-inch lower hip point
and a step-in height that's reduced 0.2 inches, allowing for even easier
ingress and egress. Overall cargo capacity is increased by a half cubic foot,
to 24.2. Liberal use of expansion foam (replacing the previously used block
foam) thoroughly fills body cavities, reducing outside wind and road noise. A
reinforced isolation pad in the cargo area and poly-urethane-layered carpet
helps reduce overall interior noise levels by approximately 3 decibels.

The Base Soul comes standard with a long list of features that set it apart
from the competition. Power windows, door locks and (heated) outside mirrors,
a telescoping steering wheel and a six-speaker AM/FM/MP3 audio unit are all
standard. Bluetooth^®[6] hands-free wireless technology, SiriusXM™ satellite
radio with three months complimentary service and USB/AUX inputs round out the
Base Soul's impressive audio/infotainment equipment. Desirable options
include remote keyless entry, 16-inch alloy wheels, cruise control and a
six-speed automatic transmission.

The Soul Plus takes a step up in standard and available optional amenities.
Attractive 17-inch alloy wheels shod with 215/55R-17 tires, outside mirror
turn-signal indicators, auto-on/off head lights and unique fender garnish
distinguish the Plus from the Base exterior. Inside, the Plus benefits
include a floor console stowage box with integrated arm rest, UVO eServices,
Rear Camera Display[7] and rear seat center arm rest. Options include
navigation, an upgraded Infinity^®[8] audio system, string-LED front speaker
surround mood lighting, fog lights, a panoramic sunroof – a Soul first –
leather seating with segment-exclusive ventilated front driver and passenger
seats, and seat heaters for all four outboard positions, a 10-way power
adjustable driver's seat, leather wrapped and heated steering wheel and a
leather-wrapped gear shift knob.

The Soul Exclaim adds to the Plus as standard features 18-inch alloy wheels
wrapped in 235/45R-18 tires, fog lights, body-color bumper "tusks," projector
head lights, front LED positioning lights and rear LED "halo" lights. Open
the door and standard amenities include a high-gloss piano-black center
console, cooled glove box, leather-wrapped steering wheel and gear shift knob,
10-way power driver's seat with lumbar adjustment and auto-dimming rearview
mirror. Optional equipment includes navigation, Infinity audio, front speaker
LED mood lighting, panoramic sunroof, leather seating with front driver and
passenger ventilation and heating for all four outboard positions.
Supervision Cluster/TFT LCD screen, HID head lights, push button start and
automatic climate control make the Exclaim the most premium Soul ever.

Improved Driving Dynamics

Built on an all-new chassis that is nearly 29 percent stiffer than before, the
Soul's stout skeleton provides the base for a vehicle that places a premium on
driving dynamics. Engineers put their efforts in strengthening the body at
key connection points along the cowl, upper and lower B-pillars, cross
members, and at the C-pillars. Fully, 66 percent of the chassis utilizes
either Ultra High Strength Steel (35 percent) or High Strength Steel (31
percent). The A-pillar is 0.8-inches narrower, allowing for improved outward
visibility, but through the use of Ultra High Strength Steel, it's lighter and
stronger. The application of structural adhesive around the door openings and
along the roof also helps improve torsional rigidity.

Significant attention has been focused on improving the all-new Soul's ride
and handling through heavily revised front and rear suspension set ups. The
front subframe utilizes four bushings (none are used on the current Soul) to
reduce ride harshness and impact booms over rough pavement. The stabilizer
bar has been moved rearward on the McPherson strut front suspension, while the
steering box has been moved forward, lending better balance and subsequently
improved handling.

Relocating the steering box has also yielded benefits to on-center feel. The
new one-piece steering gear housing is stronger than the two-piece unit used
on the current Soul, improving steering response and reducing impacts felt
through the wheel. Optional is a new Flex Steer™ system, which allows the
driver to select from three distinct steering settings: Comfort, Normal and

The shock absorbers on the torsion bar rear suspension have been turned
vertically (they were positioned at an angle on the current Soul) and
lengthened. This arrangement allows for more suspension travel, improving
ride comfort.

Motivation for the Base Soul is delivered by a gasoline direct injection (GDI)
130-horsepower (at 6,300 rpm) 1.6-liter all-aluminum DOHC four-cylinder
engine. The GAMMA engine produces 118 lb.-ft. of torque at 4,850 rpm. The
Plus and Exclaim models enjoy the more powerful 2.0-liter NU power plant. For
the all-new 2014 Soul, the engine is updated with GDI technology. Power is
rated at 164 horsepower at 6,200 rpm and 151 lb.-ft. of torque at a 4,000
rpm. Both engines have been tuned to provide more low-end torque (nine
percent more torque at 1,500 rpm on the 2.0-liter; five percent more on
1.6-liter) for an improved around-town driving experience. The 1.6-liter
engine is mated to a six-speed manual transmission or, optionally, to a
six-speed automatic. The Plus model may be equipped with either transmission
while the Exclaim is available exclusively with the six-speed automatic.

Kia: One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,
visit To receive custom email notifications for press
releases the moment they are published, subscribe at

[1] 2014 Forte Sedan expected Q2 2013.
[2] App requires UVO eServices equipped vehicle and runs on your smartphone
cellular data service. Normal data rates will apply.
[3] Pandora is a registered trademark of Pandora Media, Inc.
[4] Sirius services require subscriptions, sold separately after 3-month trial
included with vehicle purchase/lease. Subscriptions governed by SiriusXM
Customer Agreement at© 2011 SiriusXM Radio Inc. Sirius, XM and
all related marks and logos are trademarks of SiriusXM Radio Inc.
[5] No subscription fee for UVO eServices. No charge for the UVO eServices
app. App uses your smartphone cellular data service. Normal cellular service
rates will apply.
[6] The Bluetooth® word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and tradenames are those of their respective owners. A compatible
Bluetooth® wireless technology enabled cell phone is required to use
Bluetooth® wireless technology.
[7] The Rear-Camera Display is not a substitute for proper and safe backing-up
procedures. The Rear-Camera Display may not display every object behind the
vehicle. Always drive safely and use caution when backing up.
[8]Infinity is a registered trademark of Harman International Industries,

SOURCE Kia Motors America

Contact: Scott McKee, 949.468.4813,; James Hope, Kia Motors
America, 949.468.1875,
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