Prime Instant Video Greenlights Betas, an Original Comedy Pilot

  Prime Instant Video Greenlights Betas, an Original Comedy Pilot

  Amazon Studios adds another comedy pilot for customers to enjoy for free —
customer feedback will help determine which of the 14 pilots will be made into
                           full-season productions

Business Wire

SEATTLE -- March 27, 2013

(NASDAQ: AMZN)—Amazon Studios, the original film and series production arm of
Amazon.com, today announced that it will add the comedy pilot Betas to the
line-up of pilots already in production for Prime Instant Video. Betas, which
is the eighth comedy pilot added to Amazon’s pilot line-up, will  be made
available (along with the other seven comedy pilots and six children’s pilots)
for free on Amazon Instant Video, LOVEFiLM UK and LOVEFiLM Germany. Customers
are invited to view the pilots and then review them on the site; customer
feedback will help determine which of the 14 pilots Amazon Studios will make
into full-season productions, to air on Prime Instant Video.

Set in the land of Silicon Valley start-ups where the right algorithm can make
you king, Betas, written by Evan Endicott and Josh Stoddard, follows four
computer geeks and their quest for nerd fame as they attempt to crack the
ultimate code. Ed Begley Jr., Jon Daly, Joe Dinicol, Margo Harshman, Charlie
Saxton and Karan Soni star in the pilot.

Michael Lehmann (Heathers, True Blood, Dexter, American Horror Story) will
direct and produce the pilot along with Emmy Award winners Alan Freedland and
Alan Cohen (King of the Hill, Due Date, American Dad), and Academy Award
nominated producer Michael London (Sideways, The Visitor, The Informant).

“Amazon is giving us a chance to work outside the TV bureaucracies and connect
directly with audiences hungry for original content, and Betas is the perfect
match for that model,” said producer Michael London. “Betas is a half hour
comedy about a group of tech-savvy millennials trying to connect with the
world both personally and professionally. Speaking for the whole creative team
on Betas, we couldn’t be more thrilled to be part of the first launch of
Amazon Studios pilots and working with such an inspiring group of people.”

“We can’t wait to hear what fans think of this and the seven other comedy
pilots we’re producing — we have unbelievable casts and crews working on these
projects,” said Roy Price Director of Amazon Studios.

Betas joins the lineup of seven previously-announced comedy pilots: Alpha
House, Browsers, Dark Minions, Onion News Empire, Supanatural , Those Who
Can’t, and Zombieland.

Comprehensive cast and crew information, including bios and filmographies, is
available on Amazon's IMDb (www.imdb.com), the world’s most popular and
authoritative source for movie, TV and celebrity content.

About Amazon Studios

Since its launch in November 2010, more than 14,000 movie scripts and 2,700
series pilot scripts have been submitted to Amazon Studios. The original
series announced today will be added to the Amazon Studios development slate,
which currently boasts 26 projects, including full-length motion picture
scripts that are being tested with audiences.

Amazon Studios continues to invite series creators to upload their proposals
for comedy and children’s programming at
http://studios.amazon.com/getting-started/series or submit them privately via
Amazon Studios.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
http://www.amazon.com/pr
 
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