Prime Instant Video Greenlights Betas, an Original Comedy Pilot

  Prime Instant Video Greenlights Betas, an Original Comedy Pilot

  Amazon Studios adds another comedy pilot for customers to enjoy for free —
customer feedback will help determine which of the 14 pilots will be made into
                           full-season productions

Business Wire

SEATTLE -- March 27, 2013

(NASDAQ: AMZN)—Amazon Studios, the original film and series production arm of, today announced that it will add the comedy pilot Betas to the
line-up of pilots already in production for Prime Instant Video. Betas, which
is the eighth comedy pilot added to Amazon’s pilot line-up, will  be made
available (along with the other seven comedy pilots and six children’s pilots)
for free on Amazon Instant Video, LOVEFiLM UK and LOVEFiLM Germany. Customers
are invited to view the pilots and then review them on the site; customer
feedback will help determine which of the 14 pilots Amazon Studios will make
into full-season productions, to air on Prime Instant Video.

Set in the land of Silicon Valley start-ups where the right algorithm can make
you king, Betas, written by Evan Endicott and Josh Stoddard, follows four
computer geeks and their quest for nerd fame as they attempt to crack the
ultimate code. Ed Begley Jr., Jon Daly, Joe Dinicol, Margo Harshman, Charlie
Saxton and Karan Soni star in the pilot.

Michael Lehmann (Heathers, True Blood, Dexter, American Horror Story) will
direct and produce the pilot along with Emmy Award winners Alan Freedland and
Alan Cohen (King of the Hill, Due Date, American Dad), and Academy Award
nominated producer Michael London (Sideways, The Visitor, The Informant).

“Amazon is giving us a chance to work outside the TV bureaucracies and connect
directly with audiences hungry for original content, and Betas is the perfect
match for that model,” said producer Michael London. “Betas is a half hour
comedy about a group of tech-savvy millennials trying to connect with the
world both personally and professionally. Speaking for the whole creative team
on Betas, we couldn’t be more thrilled to be part of the first launch of
Amazon Studios pilots and working with such an inspiring group of people.”

“We can’t wait to hear what fans think of this and the seven other comedy
pilots we’re producing — we have unbelievable casts and crews working on these
projects,” said Roy Price Director of Amazon Studios.

Betas joins the lineup of seven previously-announced comedy pilots: Alpha
House, Browsers, Dark Minions, Onion News Empire, Supanatural , Those Who
Can’t, and Zombieland.

Comprehensive cast and crew information, including bios and filmographies, is
available on Amazon's IMDb (, the world’s most popular and
authoritative source for movie, TV and celebrity content.

About Amazon Studios

Since its launch in November 2010, more than 14,000 movie scripts and 2,700
series pilot scripts have been submitted to Amazon Studios. The original
series announced today will be added to the Amazon Studios development slate,
which currently boasts 26 projects, including full-length motion picture
scripts that are being tested with audiences.

Amazon Studios continues to invite series creators to upload their proposals
for comedy and children’s programming at or submit them privately via
Amazon Studios.

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