Amazon Expands X-Ray to TV, Powered by IMDb and Available on the Kindle Fire Family

  Amazon Expands X-Ray to TV, Powered by IMDb and Available on the Kindle Fire

 Popular X-Ray feature expands to include the top TV shows on Amazon, helping
 to answer the classic questions – “Who’s That Guy?” and “What’s He Been In?”

Business Wire

SEATTLE -- March 27, 2013

(NASDAQ: AMZN)—Six months ago, Amazon and IMDb introduced “X-Ray for Movies,”
a new feature that revolutionized the movie viewing experience by bringing the
power of IMDb directly to movies on Kindle Fire HD. With a single tap viewers
can discover the names of the actors appearing on the screen and what they’ve
been in. Today, Amazon announced that it is expanding X-Ray to TV, bringing
the seamless, fully-integrated X-Ray experience to TV shows. Available today
for the most popular TV shows on Amazon, X-Ray will quickly expand to even
more shows. IMDb, an Amazon company for 14 years, is the world's most popular
and authoritative source for movie, TV and celebrity content, with more than
160 million monthly unique visitors worldwide. X-Ray for TV is also available
as part of the free Amazon Instant Video app on Wii U.

“X-Ray has been one of the most loved features on Kindle Fire HD since it
launched last September,” said Peter Larsen, Vice President, Amazon Kindle.
“For people who are passionate about movies and TV, there is no better way to
watch than on Kindle Fire HD, which combines an exceptional viewing experience
with the unbelievable power of the over 100 million pieces of data in IMDb’s

“For over 20 years we have been cultivating a vast database of movie, TV and
celebrity content,” said Col Needham, IMDb Founder and CEO. “Can’t remember
where you’ve seen the actor playing Lord Grantham in Downton Abbey? No
problem. Simply tap on the screen and you’ll see a full filmography, where
you’ll realize that Hugh Bonneville was also in Notting Hill. Our vision is to
make X-Ray available on every movie and TV show—we’re excited to make another
big step forward today, and we are working hard to add X-Ray to more TV shows
and movies in the future.”

X-Ray for TV is available starting today on the most popular TV shows from
Amazon Instant Video, many of which are also available as part of Prime
Instant Video: Justified, Downton Abbey, The West Wing, Sons of Anarchy,
Falling Skies, American Horror Story, Grey's Anatomy, Doctor Who, The Walking
Dead, Lost, Glee, Breaking Bad and Game of Thrones.

Amazon Instant Video offers customers the ability to rent, purchase or
subscribe to a huge catalog of videos. Customers can choose from more than
150,000 titles to purchase or rent and content ranges from new release movies
to classic favorites, major television shows, entire seasons, or even day
after air TV. Prime Instant Video is Amazon’s video subscription offer—it
includes more than 38,000 movies and TV episodes selected from the full
assortment available at Amazon Instant Video. This subscription offer allows
US Prime customers to stream as many titles from Prime Instant Video as they
like, at no additional cost.

Customers can learn more about X-Ray, and can experience
X-Ray for themselves on the latest generation Kindle Fire or Kindle Fire HD or
with the Amazon Instant Video app on Wii U.

About IMDb

IMDb is the world’s most popular and authoritative source for movie, TV and
celebrity content. The IMDb consumer site ( is the #1 movie
website in the world with a combined web and mobile audience of more than 160
million unique monthly visitors. IMDb offers a searchable database of more
than 130 million data items including more than 2 million movies, TV and
entertainment programs and more than 4 million cast and crew members.
Consumers rely on the information IMDb provides -- including showtimes,
trailers, critic and user reviews, personalized recommendations, photo
galleries, entertainment news, quotes, trivia, box-office data, editorial
feature sections and a universal Watchlist -- when making viewing decisions.
IMDb’s portfolio of leading entertainment apps includes its popular “Movies &
TV” app for iPhone, iPad, Kindle Fire, Android phones, Android tablets,
Windows Phone and its mobile-optimized website. To date, there have been more
than 50 million downloads of IMDb’s mobile apps worldwide. X-Ray for Movies
( a feature that revolutionizes the movie-watching
experience by bringing the power of IMDb directly to movies on Kindle Fire HD,
launched in September 2012. To learn more, go to: (
IMDb Pro ( is a subscription version of IMDb designed
exclusively for professionals who work in the entertainment industry. IMDb Pro
provides contact information, in production listings for film and television
projects and exclusive STARmeter rankings that are determined by user searches
on IMDb. Additionally, IMDb owns and operates Withoutabox
(, a marketplace for film festivals and filmmakers,
and Box Office Mojo (, the leading online
box-office reporting service. is operated by, Inc., a wholly
owned subsidiary of, Inc. (NASDAQ:AMZN) ( To
learn more, go to:, Inc.(NASDAQ:AMZN), a Fortune 500 company based inSeattle, opened
on the World Wide Web in July 1995and today offers Earth’s Biggest, Inc.seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible
prices.Amazon.comand other sellers offer millions of unique new, refurbished
and used items in categories such as Books; Movies, Music & Games; Digital
Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery;
Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto
& Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolbyaudio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking$49.99introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, “,” “we,” “our” and similar terms
include, Inc., and its subsidiaries, unless the context indicates

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect’s financial results is included in’s
filings with theSecurities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
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