Big Data: Big Potential, Big Priority
Cisco Global Study Finds Big Data Tied to Competitive Advantage;
Drives Network Traffic, IT Budgets, Cloud Adoption
SAN JOSE, CA -- (Marketwire) -- 03/27/13 -- Enormous amounts of data
are being generated daily by smartphones, sensors, video cameras,
smart meters, and other connected devices, adding to the huge store
of information from traditional sources. This "data avalanche"
represents a potential gold mine of insights, but a new study
commissioned by Cisco (NASDAQ: CSCO) reveals that IT professionals
and businesses are challenged to extract strategic value from their
The Cisco(R) Connected World Technology Report (CCWTR) surveyed IT
professionals across 18 countries to examine the IT readiness,
challenges, technology gaps, and strategic value of implementing Big
While most companies are collecting, storing and analyzing data, the
report reveals that many are struggling with both the business and IT
challenges of Big Data. For example, while 60 percent of survey
respondents agreed that Big Data will help improve decision making
and increase their competitiveness, only 28 percent report they are
currently generating strategic value from their data.
Key Findings of the 2012 Cisco Connected World Technology Report
Big Data, Big Potential, Big Priority
Big Data could provide a
competitive edge for those who can take advantage of data in new and
-- Globally, 60 percent of survey respondents said they believe Big Data
can help businesses and countries to improve decision making and
global competitiveness, with respondents in China (90 percent), Mexico
(85 percent), India (82 percent), Brazil (79 percent) and Argentina
(78 percent) the most confident in Big Data project benefits.
-- Over two-thirds of IT managers agree that Big Data will be a strategic
priority for their companies in 2013 and over the next five years as
well. Scores were highest in Argentina (89 percent), China (86
percent), India (83 percent), Mexico and Poland (both at 78 percent).
-- What's needed? More than a third (38 percent) say that although they
have a Big Data solution, they need a strategic plan to take advantage
of Big Data.
to Gaining Insights and Realizing Value
IT managers report
several obstacles to adopting Big Data solutions: Security tops the
list, followed by budget and staffing.
-- More than one in four respondents globally (27 percent) said data
security and risk management is a major concern. They cited the sheer
volume of data, the number of ways to access data, and lack of budget
for security as the top reasons why securing data in Big Data projects
is such a challenge.
-- Security concerns were most prevalent in China (45 percent), India (41
percent), the U.S. (36 percent) and Brazil (33 percent).
-- Together, lack of budget (16 percent) and lack of time to study Big
Data (14 percent) are cited by a third of respondents as their main
-- Almost one in four (23 percent) said the lack of enough IT staff (13
percent) or Big Data staff expertise (10 percent) as main issues,
especially in Japan (31 percent) and Brazil (30 percent).
Big Data Expected to Spur Investment in IT
More than half of the IT
respondents believe Big Data will affect increase their
organizations' IT budgets now and in the future based on technology,
personnel and expertise requirements.
-- Over half the respondents expect Big Data strategies to increase their
IT budgets in 2013.
-- Nearly three out of five (57 percent) say Big Data will increase their
budgets over the next three years.
-- Over four out of five surveyed (81 percent) said all or some Big Data
projects will require cloud computing capabilities. This was
especially true in China (78 percent) and India (76 percent).
-- As a result, cloud adoption may affect the rate of adoption -- and
benefits -- of Big Data efforts.
-- Nearly half of IT managers (48 percent) estimated their network loads
would double over the next two years, especially respondents in China
(68 percent) and Germany (60 percent).
-- Nearly one in four (23 percent) expect to see network loads triple
over the next two years.
-- Only two out of five surveyed (40 percent) report they are ready for a
surge in network traffic.
-- Over one in four (27 percent) say they will need better IT policies
and security measures.
-- Over one in five (21 percent) say they will need more bandwidth.
Big Data expands the role of IT: More strategic, more
Big Data presents an opportunity for IT to add value
and create stronger relationships across lines of business that help
the bottom line and increase revenue. Big Data projects can help
provide opportunities for the IT department to become more of a
strategic partner within their organizations.
-- Not surprisingly, three out of four respondents (73 percent) said that
the information technology department will drive their Big Data
strategy. However, survey respondents said other lines of business
will join IT in Big Data leadership, including: Finance (24 percent),
Research and Development (20 percent), Operations (20 percent),
Engineering (19 percent), Marketing (15 percent), and Sales (14
-- In Argentina, a high percentage (58 percent) said Finance will help
drive Big Data.
-- In China, a large number (61 percent) said Research and Development as
well as Engineering (47 percent) will help lead Big Data.
Big Data and IT staffing
Many companies are discovering that Big Data
projects need to span multiple lines of business requiring new levels
of intercompany collaboration. And while technology is important to
Big Data solutions, people are needed with the special skill set and
creativity to imagine and realize data's full potential. There is a
growing need for more IT professionals to be trained in this
specialized area: for example, the "data scientists" who transform
raw data into information leading to discovery and insight,
communicate what they've learned in creative and visual ways, and
suggest business impact.
-- Almost one in four IT managers (22 percent) say Big Data projects will
significantly affect IT staffing, and over half (56 percent) say it
will have at least some impact.
-- When asked if they were personally ready to take advantage of Big Data
opportunities, 35 percent felt unreservedly ready, 36 percent
expressed their readiness but felt the technologies and solutions were
lacking, and one out of four (24 percent) did not feel ready at all.
Data in Motion: new data source leads to new opportunities
important, but largely untapped, type of data is the real-time
actionable data generated by sources such as devices, sensors and
video, which often provide the most value while interacting in real
time: Cisco calls this Data in Motion. The network can provide useful
contextual information to Data in Motion such as a person or device's
location, identity and presence (whether they are "available" or
not). This data can be used by applications to make decisions or take
actions that are immediately relevant, or even to predict future
events. Machine-to-machine communication in factory automation is an
example where Data in Motion could be extremely valuable in
optimizing a production process. A
ccording to the Cisco Visual
Networking Index Global Mobile Data Traffic Forecast for 2012 to
2017, there will be more than 1.7 billion machine-to-machine
connections by 2017.
-- Three out of every four respondents (73 percent) plan to include data
from digital sensors, smart meters, video, and other nontraditional
networked "smart devices" into their Big Data plans.
-- Adoption is in the early stage: Only one-third of survey respondents
globally (33 percent) have a plan in place to take advantage of these
new data sources.
-- The exceptions are China (64 percent), India (59 percent) and
Argentina (50 percent), where IT managers report their companies have
already implemented plans to use these new data sources.
The data deluge: Where is all that data coming from?
Many types of
information are collected and/or used today, including both
structured and unstructured data.
-- Survey respondents cited these data sources as the most common for
-- 74 percent are gathering current data.
-- 55 percent have collected historical data.
-- 48 percent bring in data from monitors and sensors.
-- 40 percent take advantage of real-time data that is used and then
discarded. Countries with a much higher usage of real-time data
were: India (62 percent), the U.S. (60 percent) and Argentina (58
-- 32 percent are collecting unstructured data, such as video. At 56
percent China is well above the global average for gathering
About the Study
The third in an annual series, the 2012 Cisco
Connected World Technology Report was commissioned by Cisco and
conducted by InsightExpress, an independent market research firm
based in the United States. The global study consists of two surveys:
one focused on college students and workers aged 18 to 30, and the
second focused on IT professionals. Each survey includes 100
respondents from each of 18 countries: United States, Canada, Mexico,
Brazil, Argentina, United Kingdom, France, Germany, Netherlands,
Russia, Poland, Turkey, South Africa, India, China, Japan, South
Korea, and Australia.
Gen Y Study
The first study in the 2012 Cisco Connected World
Technology Report (CCWTR) found that 90 percent of Gen Y surveyed
worldwide said they check their smartphones for updates in email,
texts, and social media sites, often before they get out of bed, The
report examines how Generation Y uses the Internet and mobile devices
to connect with the world around them, and the enormous amounts of
data being generated daily by smartphones, sensors, video cameras,
monitors, and other connected devices.
-- Visit website: Cisco Connected World Technology Report
-- View animated video: Potential and Challenge of Big Data
-- View video: Data in Motion: the Next Evolution of Data
-- Learn more: The Internet of Everything
-- Learn more: Data in Motion
-- Learn more: Big Data
-- Learn more: Mobility
-- Learn more: Cloud
-- Discover "What is your data footprint"
-- View video: Gen Y and Technology
-- Read Cisco Blogs
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