Wonder Woman-Inspired Kia Sportage Lassos New York

              Wonder Woman-Inspired Kia Sportage Lassos New York

World's Most Iconic Female Super Hero Pairs with Kia's Capable and Stylish
Crossover to Raise Awareness for "We Can Be Heroes" Giving Campaign

-- Wonder Woman-themed Sportage is the seventh of eight customized Kia
vehicles representing characters from the Justice League

-- Super Street brings Wonder Woman's power, inspiration and sense of equality
from comic book pages to Kia's spirited CUV

PR Newswire

NEW YORK, March 27, 2013

NEW YORK, March 27, 2013 /PRNewswire/ -- Kia Motors America (KMA) has teamed
up with DC Entertainment and Super Street magazine  to build a head-turning
Kia Sportage inspired by Wonder Woman's power, inspiration and sense of
equality. Unveiled today in conjunction with the 2013 New York International
Auto Show, this uniquely customized Sportage signals the continuation of a
10-month, eight vehicle partnership between Kia and DC Entertainment based on
the iconic characters that make up the Justice League – Superman, Batman,
Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. An eighth and
final vehicle will be an amalgamation of all seven Super Heroes in one.
Influenced by the artistry of comic book visionary, Jim Lee, the Justice
League-inspired Kia vehicles serve as a force for good in the world by raising
awareness for DC Entertainment's "We Can Be Heroes" giving campaign, a relief
effort to bring help and hope to people affected by the hunger crisis in the
Horn of Africa (www.WeCanBeHeroes.org).

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"As one of the most well-known Super Heroes in the world, Wonder Woman
portrays an impressive balance of power, agility and confidence, all of which
are inherent characteristics of the Kia Sportage crossover," said Michael
Sprague, executive vice president, marketing & communications, KMA. "Like the
rest of the Justice League-inspired vehicles, this customized Sportage
signifies a meaningful collaboration between cars and pop-culture. And for
the first time, here in New York, all seven vehicles are standing together in
one place to raise awareness for DC Entertainment's very worthy 'We Can Be
Heroes' giving campaign."

The Wonder Woman-inspired Sportage features a sleek and stylish look thanks to
an aero kit which grants a streamlined but powerful appearance. The red and
blue exterior color scheme, accented with stars, was derived directly from
Wonder Woman's outfit, while the gold trim wrapped around the vehicle
represents the heroine's weapon of choice, "The Lasso of Truth." Up front,
Wonder Woman's eagle chest-plate emblem was creatively integrated into the
production grille and is flanked by blue headlight beams, which reflect her
piercing blue eyes. The Sportage's windshield features a banner portraying
Wonder Woman's tiara, and the chrome side panels on the vehicle are graphical
interpretations of her invisible jet. Beneath, the 5-spoke wheel design was
chosen to match the stars on the exterior of the vehicle.

Within, red upholstery and dash pieces combined with blue LED lighting were
added to continue the Sportage's exterior color scheme into the cabin. The
custom seats were inspired by Wonder Woman's signature garb and embroidered
with her logo, while the cargo area of the vehicle is adorned with stars and
an eagle and features a see-through panel, which displays Wonder Woman's
tiara, bracelets and glowing Lasso of Truth.

"It's exciting to join Kia in revealing the final car to represent a member of
the Justice League, Wonder Woman, at the New York Auto Show," stated Jim Lee,
co-publisher of DC Entertainment. "This joint effort to raise awareness for
the 'We Can Be Heroes' giving campaign continues to be a huge draw for fans
across the country, and I'm sure New Yorkers will agree that the new Wonder
Woman-inspired Sportage is a 'must see' feature at the show."

About the 2013 Sportage
The 2013 Kia Sportage offers value-, image- and safety-conscious consumers a
striking design and a standout combination of fun-to-drive performance, the
latest in-vehicle technologies, and an abundance of comfort, convenience and
safety features all at a tremendous value. The sleek and modern Sportage is
available with either a 2.4-liter, 176 horsepower engine or a 2.0-liter, 260
horsepower Turbo GDI engine. Inside the cabin, the Sportage offers a host of
available technology features, including Kia's UVO Powered by Microsoft^®1
hands-free, voice-activated infotainment system. The 2013 Sportage features a
starting MSRP of $19,000^2.

Kia's Unprecedented Growth
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website - www.kia.com. For media information, including photography,
visit www.kiamedia.com. To receive custom email notifications for press
releases the moment they are published, subscribe at

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its content across
Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and characters
across all media, including but not limited to film, television, consumer
products, home entertainment and interactive games. Publishing thousands of
comic books, graphic novels and magazines each year, DC Entertainment is the
largest English-language publisher of comics in the world.

About "We Can Be Heroes Giving" Campaign
DC Entertainment's We Can Be Heroes (www.WeCanBeHeroes.org)is a giving
campaign designed to raise awareness and critical funds needed to fight the
hunger crisis in the Horn of Africa. Using the iconic Justice League
characters from DC Entertainment – Superman, Batman, Wonder Woman, Green
Lantern, The Flash, Aquaman and Cyborg – We Can Be Heroes aims to raise funds
for the three humanitarian aid organizations working in Africa: Save the
Children, International Rescue Committee, and Mercy Corps. In 2012, the
campaign raised almost $2 million. These funds delivered help and hope to
over 5 million men, women, and children in Ethiopia, Kenya, and Somalia whose
lives have been severely affected by drought and famine. In 2013, DC
Entertainment will continue to unleash its stories, characters and talent to
encourage more people to join the Justice League in the fight against the
hunger crisis in the Horn of Africa.

^1 Microsoft is a registered trademark of Microsoft Corporation in the United
States and/or other countries.

^2 MSRP $19,000 for base model. MSRP excludes destination and handling,
taxes, title, license fees, options and retailer charges. Actual prices set
by retailer and may vary.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Scott McKee, 949.468.4813, smckee@kiausa.com; or Shamit Choksey, Zeno
Group for Kia Motors America, 949.468.4819, shamit.choksey@zenogroup.com
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