Family Dollar Signs New Marketing Software Contract with Retail Sense Latest IntelliSense Marketing Resource Management Software Release to Support Family Dollar’s Customer-Focused Promotions Business Wire TAMPA, Fla. -- March 27, 2013 Retail Sense, a marketing software company that accelerates retail and agile marketing processes, announced today that Family Dollar Stores, Inc. (FDO), one of the fastest-growing discount retail chains in the country, has signed a multi-year contract with Retail Sense. This new partnership includes the implementation of the latest release of IntelliSense marketing resource management solutions. “We rely on our partners, like Retail Sense, to deliver innovative products to support our growth and success so that we can focus on communicating our value message to our customers,” said Jocelyn Wong, senior vice president and chief marketing officer at Family Dollar. “This new partnership will help us manage all of the moving parts of our marketing campaigns and assist us in managing our marketing resources.” To enable fast, fact-based marketing decisions, the IntelliSense marketing resource management (MRM) tool provides customizable dashboards for executives, merchandising and individual team members to access financial reports and historical information. By connecting merchandising, marketing and other departments, the integrated system eliminates redundancy and manual labor and improves planning for thousands of Family Dollar promotional programs. In addition, the improved data integrity results in greater accountability and better cost management. “IntelliSense delivers complete transparency and enhanced collaborations,” said Tom O’Reilly, president and CEO of Retail Sense. “The seamless integration of enterprise-wide campaigns increases efficiencies and productivity to meet Family Dollar’s evolving marketing and promotional needs.” About Family Dollar For more than 50 years, Family Dollar has been providing value and convenience to customers in easy-to-shop neighborhood locations. Family Dollar’s mix of name brands and quality, private brand merchandise, appeals to shoppers in more than 7,600 stores in rural and urban settings across 45 states. Helping families save on the items they need with everyday low prices creates a strong bond with customers who refer to their neighborhood store as “my Family Dollar.” Headquartered in Matthews, North Carolina, just outside of Charlotte, Family Dollar is a Fortune 300, publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com. About Retail Sense, LLC Retail Sense is a marketing software company that accelerates retail and agile marketing processes. Through emerging technology, Retail Sense creates intelligent relationships between data and integrated marketing practices. Leading grocers and retailers turn to IntelliSense, the company’s advanced marketing resource management software, for a user-centric, web-based, workflow solution that plans, executes and measures marketing efforts. Retail Sense is headquartered in Tampa, Florida with regional offices strategically located across the U.S. Learn more by visiting www.RetailSenseAdvertising.com. Contact: Communicate Grace, LLC Grace Platon, 214-901-4744 email@example.com
Family Dollar Signs New Marketing Software Contract with Retail Sense
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