Family Dollar Signs New Marketing Software Contract with Retail Sense

  Family Dollar Signs New Marketing Software Contract with Retail Sense

Latest IntelliSense Marketing Resource Management Software Release to Support
                 Family Dollar’s Customer-Focused Promotions

Business Wire

TAMPA, Fla. -- March 27, 2013

Retail Sense, a marketing software company that accelerates retail and agile
marketing processes, announced today that Family Dollar Stores, Inc. (FDO),
one of the fastest-growing discount retail chains in the country, has signed a
multi-year contract with Retail Sense. This new partnership includes the
implementation of the latest release of IntelliSense marketing resource
management solutions.

“We rely on our partners, like Retail Sense, to deliver innovative products to
support our growth and success so that we can focus on communicating our value
message to our customers,” said Jocelyn Wong, senior vice president and chief
marketing officer at Family Dollar. “This new partnership will help us manage
all of the moving parts of our marketing campaigns and assist us in managing
our marketing resources.”

To enable fast, fact-based marketing decisions, the IntelliSense marketing
resource management (MRM) tool provides customizable dashboards for
executives, merchandising and individual team members to access financial
reports and historical information. By connecting merchandising, marketing and
other departments, the integrated system eliminates redundancy and manual
labor and improves planning for thousands of Family Dollar promotional
programs. In addition, the improved data integrity results in greater
accountability and better cost management.

“IntelliSense delivers complete transparency and enhanced collaborations,”
said Tom O’Reilly, president and CEO of Retail Sense. “The seamless
integration of enterprise-wide campaigns increases efficiencies and
productivity to meet Family Dollar’s evolving marketing and promotional

About Family Dollar

For more than 50 years, Family Dollar has been providing value and convenience
to customers in easy-to-shop neighborhood locations. Family Dollar’s mix of
name brands and quality, private brand merchandise, appeals to shoppers in
more than 7,600 stores in rural and urban settings across 45 states. Helping
families save on the items they need with everyday low prices creates a strong
bond with customers who refer to their neighborhood store as “my Family
Dollar.” Headquartered in Matthews, North Carolina, just outside of Charlotte,
Family Dollar is a Fortune 300, publicly held company with common stock traded
on the New York Stock Exchange under the symbol FDO. For more information,
please visit

About Retail Sense, LLC

Retail Sense is a marketing software company that accelerates retail and agile
marketing processes. Through emerging technology, Retail Sense creates
intelligent relationships between data and integrated marketing practices.
Leading grocers and retailers turn to IntelliSense, the company’s advanced
marketing resource management software, for a user-centric, web-based,
workflow solution that plans, executes and measures marketing efforts. Retail
Sense is headquartered in Tampa, Florida with regional offices strategically
located across the U.S. Learn more by visiting


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