North Carolina Rumble as Duke Remains Favorite College Basketball Team while UNC is Back to Number Two

 North Carolina Rumble as Duke Remains Favorite College Basketball Team while
                          UNC is Back to Number Two

For fifth year, Connecticut Huskies are favorite women's college basketball
team

PR Newswire

NEW YORK, March 27, 2013

NEW YORK, March 27, 2013 /PRNewswire/ --The bracket busting is happening…
Basketball fans are mumbling things like "who are FGCU???" under their breath
and everyone is waiting to see who ends up in Atlanta in the Final Four. And,
in the midst of the Madness that is March, for the fourth year in a row, the
Duke Blue Devils are America's Favorite Men's College Basketball team. After a
drop to number three last year, Duke's rivals, the UNC Tar Heels are back up
to number two; Ohio State leaps up from the number 10 spot last year to the
number 3 spot this year.

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

Rounding out the top five favorite college basketball teams are Michigan,
claiming the number 4 spot alone after sharing it last year, and UCLA,
returning to the list at the number 5 position after a two year absence.

These are some of the results of The Harris Poll of 2,276 adults, of whom 570
follow college basketball, surveyed online between March 13 and 18, 2013 by
Harris Interactive. Full findings and data tables are available here.

At the number 6 spot on the top ten is a new entry to the list, Gonzaga – a
number one seed in the tournament who lost in the round of 32; then, at number
7, Illinois returns to the list after a one year absence. The team that FGCU
beat, Georgetown, returns to the favorite college basketball list at number 8,
and Texas, who tied for number 8 last year, is at number 9 this year. Rounding
out the top ten is last year's number 2 and the 2012 National Champions,
Kentucky.

Four teams dropped off the favorite men's college basketball team top ten this
year: Michigan State, who tied last year for number 4; Syracuse, previously at
number 6; Missouri, previously at number 7; and Connecticut, who tied last
year for number 8.

Women's College Basketball
Connecticut remains America's Favorite Women's College Basketball team again
this year, while Tennessee, after a drop to number 3 last year, returns to the
second spot for 2013. Baylor, last year's number 2, drops one spot to number
3, and Notre Dame (number 4 last year) and UNC (number 6 last year) are tied
for the number 4 spot. After a one year absence from the top 10 list, Stanford
returns to the list at the number 6 spot. Kentucky retains the number 7
position on the list, and Rutgers returns to the list at number 8 after a
three year absence. Remaining at number 9 this year is Texas, and dropping
from the number 5 spot to the number 10 spot is Maryland.

Dropping off the women's top ten are Duke (was number 8) and Purdue (was
number 10).

NCAA Tournament Winners
There are still a few games left to play, but one in five college basketball
fans (21%) believe Duke will be cutting down the nets in Atlanta after it's
all over and 19% say it will be Indiana. On the women's side, one-quarter
(26%) say Baylor will win it all, followed by 7% saying it will be Connecticut
and 6% believing it will be Tennessee.

So What?
College sports are big business and every March, the eyes of sports fans turn
to basketball. Some businesses seem to shut down on the first Thursday and
Friday of the tournament and many more just give in, showing the games in a
communal area for employees. Among all adults, one-quarter (26%) follow men's
college basketball and just under one in ten (8%) follow women's college
basketball. But, as brackets are and strategies laid out to win it all, it
seems like a lot more people may follow college basketball this time of the
year.

For more information, or to view the full findings and data tables, please
visit the Harris Poll News Room.

Methodology
This Harris Poll was conducted online within the United States between March
13 to 18, 2013 among 2,276 adults (aged 18 and over), of whom 570 follow
college basketball. This online survey is not based on a probability sample
and therefore no estimate of theoretical sampling error can be calculated. A
complete survey methodology, including weighting variables, can be found here.

The Harris Poll^® #15, March 27, 2013
By Regina A. Corso, SVP, Harris Poll and Public Relations, Harris Interactive

About Harris Interactive
Harris Interactive is one of the world's leading market research firms,
leveraging research, technology, and business acumen to transform relevant
insight into actionable foresight. Known widely for the Harris Poll® and for
pioneering innovative research methodologies, Harris offers proprietary
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and consumer package goods. Additionally, Harris has a portfolio of
multi-client offerings that complement our custom solutions while maximizing
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and territories through our North American and European offices, Harris
specializes in delivering research solutions that help us - and our
clients—stay ahead of what's next. For more information, please visit
www.harrisinteractive.com.

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Harris Interactive
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