Erin Mulligan Nelson Joins Dachis Group as President

Erin Mulligan Nelson Joins Dachis Group as President 
Veteran Leader From Dell and Bazaarvoice Joins to Help Fast-Growing
Startup Scale Across Global Enterprises 
AUSTIN, TX -- (Marketwire) -- 03/27/13 --  Dachis Group, a leader in
data-driven social marketing solutions, announced today that it has
named Erin Mulligan Nelson as the company's President. Nelson
previously served as SVP, Chief Marketing Officer of Dell where she
was responsible for the company's global brand, communications,
social media,, agency and corporate social responsibility
strategies. Following her time at Dell, she was Chief Marketing
Officer of Bazaarvoice where she played a core role in leading that
company through its successful IPO in 2012.  
Dachis Group's addition of Nelson comes at a time when the company is
scaling rapidly to provide critical data-driven social marketing
solutions to the world's largest brands. The company recently closed
a Series C funding round, and has announced numerous milestones
including the sale of more than 100 enterprise software licenses to
the Global 2000. 
"We are extremely pleased to welcome Erin to the team," said Jeff
Dachis, founder and CEO of Dachis Group. "Erin has been on the
vanguard of digital and social marketing for years. She is renowned
for building high-growth global businesses, and her experience as
both a Fortune 50 C-level executive and a startup executive is
"I believe the opportunity for Dachis Group is enormous," said Erin
Mulligan Nelson. "Every marketer in the world is looking to build
brands and drive growth more effectively, and the suite of Dachis
Group capabilities allows them to do just that. I'm delighted to join
the team and help scale their reach and impact globally." 
In her new role, Nelson will utilize her wealth of experience as an
executive in Fortune 500 organizations, as well as her experience
bringing cutting-edge software solutions to the world's biggest
brands, to lead Dachis Group's end-to-end go-to-market strategy and
Nelson is now part of a veteran executive management team with
decades of experience building successful marketing technology and
services organizations. This includes Gary Skidmore, former
President, Direct Marketing of Harte Hanks, as
 Chief Operating
Officer; Peter Kim as Chief Solutions Architect, who was most
recently Managing Director, Business Transformation at R/GA; Dominic
Zuccarini as Executive Vice President of Global Sales, who was
previously Vice President of Field Sales for Involver (acquired by
Oracle) and Erik Huddleston as Chief Technology Officer and EVP of
Products, who was formerly CTO at Inovis (acquired by GXS).  
"Dachis Group is poised for breakaway performance in a high-growth
market," said Chris Pacitti, General Partner at Austin Ventures.
"Their solutions, vision, disruptive technology platform, leadership
capabilities and executional capability are proving to be very
powerful combination."  
For more information, visit 
About Dachis Group
 Dachis Group is the global leader in data-driven
social marketing solutions. Built on a proprietary big data analytics
platform, Dachis Group's social performance measurement and
amplification software applications, collaborative insights and
reporting capabilities and world leading data-driven social marketing
solutions group help the world's largest brands engage@scale with
their customers. Every day, Dachis Group's big data social analytics
platform monitors over 10 billion social behaviors and 50 million+
social signals in real-time. Dachis Group delivers powerful insights
by tracking, monitoring and helping manage conversations and content
across 35,000 brands, 100 million social accounts and an aggregate
audience of 7 billion followers, fans, subscribers and contributors
from 233 countries across dozens of the largest social platforms. The
company serves many of the world's largest brand marketers and their
agencies including Disney, Estee Lauder, U.S. Cellular, Hewlett
Packard, Nestle and Nokia. 
Dachis Group Social Marketing Software and Solutions
Performance Measurement
 Campaign Performance Monitor - Dachis
Group's Campaign Performance Monitor measures the value of social
campaigns by providing detailed isolation of campaign specific
engagement metrics around the content, conversation, advocates and
campaign relevant social signals needed for optimizing social
marketing campaign performance while they are executing.
Performance Monitor - Dachis Group's Social Performance Monitor is a
powerful brand-based social performance benchmarking, measurement,
insights and optimization solution for measuring social marketing's
impact on brand performance. 
 Advocate Insight - The
world's largest global brands have large numbers of passionate fans.
How do you identify them and maximize their earned media value?
Dachis Group's Advocate Insight offers advanced advocate
identification, management and activation capabilities.
Insight - Employee advocates are an untapped resource for most of the
world's brands. Dachis Group's Employee Insight offers advanced
employee advocate recruitment, management and activation
capabilities, including a configurable online portal to mobilize
employees with workflows and messaging to accelerate participation
and authentically echo and amplify a brand's social efforts. 
Collaborative Insights and Reporting
 All Dachis Group solutions come
with collaborative insights capabilities enabling social teams,
agencies and brand management to easily collaborate on driving
insights from social engagement data, and deliver out-of-the-box,
gorgeous, "Boss Ready" reporting with just one click. 
Data-driven Social Marketing Solutions
 To help brands or their
agencies drive engagement at scale and social marketing success,
Dachis Group offers a set of packaged, managed and custom social
marketing engagement programs around the optimization of earned vs.
owned vs. paid media investments, content, conversation, advocacy,
community and campaigns, and ongoing solutions for reporting,
benchmarking, analysis and insights. 
Engage@Scale with Dachis Group 
Social Business Index
 Dachis Group develops and maintains the Social
Business Index, providing ongoing real-time ranking, analysis and
benchmarking of social business performance for over 25,000 companies
and over 35,000 brands tracking their conversations and activity
across a social business graph of 100 million social accounts and 233
Social Business Summit Series
 To provide ongoing support to
customers that want to engage@scale, Dachis Group hosts an ongoing
series of annual Social Business Summits around the globe, exploring
the most current ideas in social business thought leadership,
fostering ongoing dialog among participants and engaging other social
business practitioners in real-time, in-person, day-long events. 
Social Business Council
 Dachis Group operates and manages the Social
Business Council, the largest peer-to-peer knowledge-sharing
community for social marketers and social business practitioners to
share ideas, best practices and learnings from a community. 
Social Business Journal
 Dachis Group publishes a quarterly journal
with in-depth coverage and analysis of the most relevant topics
related to social marketing in both print and digital format. 
Dachis Group is hiring the best people to join the world's most
advanced big data social analytics team and work on the m
sophisticated data-driven social marketing solutions. Review job
opportunities at and contact to introduce yourself. 
Lara Hendrickson
Dachis Group
(512) 275-7825 
Ken Bruno
The Morris + King Company
(212) 561-7459 
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