NICE Fizzback Voice of the Customer Solution Selected by Virgin Money to Enhance Customer Experience

   NICE Fizzback Voice of the Customer Solution Selected by Virgin Money to
                         Enhance Customer Experience

The NICE solution will help Virgin Money solicit customer feedback in order to
achieve a richer understanding of its customers and improve service operations

PR Newswire

RA'ANANA, Israel, March 27, 2013

RA'ANANA, Israel, March 27, 2013 /PRNewswire/ --

NICESystems (NASDAQ: NICE) today announced that the NICE Fizzback Voice of the
Customer (VoC) solution has been selected by Virgin Money to improve customer
loyalty and satisfaction. Using the NICE solution, the company will be able to
gain real-time insights into customer preferences and act upon these insights
in order to deliver a better customer experience.

NICE Fizzback offers a closed-loop solution that enables Virgin Money to
gather customer feedback via SMS, email and IVR surveys in order to analyze
customer experience across various touch points, including its contact center,
stores, website, and lounges. Virgin Money can break down the information
gathered according to various parameters to develop a richer understanding of
its customer base, identify strategic business opportunities, and improve
service operations.

Virgin Money will also be able to use the information to provide feedback to
customer service agents in order to improve first contact resolution and
improve operational efficiencies in its contact center. For example, the
feedback solution might reveal that certain agents require greater knowledge
about mortgages in order to more quickly resolve customer issues. By nurturing
performance improvement, Virgin Money can enhance both the customer experience
and employee engagement.

"We want to build a better kind of bank that offers customers distinctive
value and empowers our employees to deliver better service," said Brian
Brodie, Customer and Distribution Director at Virgin Money. "The NICE Fizzback
solution will help us to continually enhance our service and build stronger
brand loyalty by listening to customers and taking proactive measures to
deliver a better experience for them based on their feedback."

"We are pleased to cultivate our relationship with the Virgin group," said Guy
Yaniv, General Manager of NICE Customer Experience Management Solutions.
"Virgin Money already stands out as a first-class service provider in the
banking industry. The NICE solution will enable the company to derive
high-level insights into its operations, which it can use to further enhance
this position."

About Virgin Money

Virgin Money provides savings, mortgages, credit cards, pensions, and
investment and protection products to over four million customers.Virgin
Money's business ambition is to make everyone better off. This philosophy
underpins its approach to business by offering good value to customers,
treating employees well, making a positive contribution to society, and
delivering a profit to shareholders.Virgin is the official sponsor of the
London Marathon, the biggest annual fundraising event in the world. Virgin
Money leads the London Marathon sponsorship with the ambition to help runners
raise £¼ billion over five years and will use its infrastructure, online
capability and financial expertise to deliver that through Virgin Money

About NICESystems

NICE Systems (NASDAQ: NICE) is the worldwide leading provider of software
solutions that enable organizations to take the next best action in order to
improve customer experience and business results, ensure compliance, fight
financial crime, and safeguard people and assets. NICE's solutions empower
organizations to capture, analyze, and apply, in real time, insights from both
structured and unstructured Big Data. This data comes from multiple sources,
including phone calls, mobile apps, emails, chat, social media, video, and
transactions. NICE solutions are used by over 25,000 organizations in more
than 150 countries, including over 80 of the Fortune 100 companies.

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks
of NICE Systems. All other marks are trademarks of their respective owners.
For a full list of NICE Systems' marks, please see:

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined
in the Private Securities Litigation Reform Act of 1995. Such forward-looking
statements, including the statements by Messer Yaniv, are based on the current
expectations of the management of NICE-Systems Ltd. (the Company) only, and
are subject to a number of risks and uncertainties that could cause the actual
results or performance of the Company to differ materially from those
described herein, including but not limited to the impact of the global
economic environment on the Company's customer base (particularly financial
services firms) and the resulting uncertainties; changes in technology and
market requirements; decline in demand for the Company's products; inability
to timely develop and introduce new technologies, products and applications;
difficulties or delays in absorbing and integrating acquired operations,
products, technologies and personnel; loss of market share; pressure on
pricing resulting from competition; and inability to maintain certain
marketing and distribution arrangements. For a more detailed description of
the risk factors and uncertainties affecting the company, refer to the
Company's reports filed from time to time with the Securities and Exchange
Commission, including the Company's Annual Report on Form 20-F. The
forward-looking statements contained in this press release are made as of the
date of this press release, and the Company undertakes no obligation to update
or revise them, except as required by law.

Corporate Media Contact
Erik Snider, +1-877-245-7448,

Marty Cohen, +1-212-574-3635,, ET
Anat Earon-Heilborn +972-9-775-3798,, CET

SOURCE NICE Systems Ltd.
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