Combination of Yieldex and Google's DoubleClick for Publishers Helps Univision,
Other Publishers, Maximize Revenue
NEW YORK, NY -- (Marketwire) -- 03/27/13 -- Yieldex, the leading
provider of inventory and revenue management solutions for digital
publishers, is allowing leading digital brands like Univision to
better forecast, price and sell ad impressions in full alignment with
their servers by integrating with Google's DoubleClick for Publishers
(DFP), via their API.
Working seamless with Yieldex and DFP makes it easier and faster for
publishers to efficiently collect performance data for their network,
saving publishers money and resources while enhancing revenue
"As our digital business expands, Univision has a wide range of video
and textual content across multiple channels, including web sites,
smartphones, tablets and connected TVs," said Kevin Conroy,
President, Univision Interactive Media and Enterprise Development.
"Being able to seamlessly work with both Yieldex and DoubleClick is
essential for getting a complete view of our ad inventory so that we
can fully manage and maximize our diverse revenue streams."
"Our move to the latest DFP API has enabled Yieldex to provide
dramatically improved product integration for the publishers' ad
operations and sales teams," said Andy Nibley, Chief Executive
Officer of Yieldex. "Yieldex helps publishers profitably forecast,
manage and price ad inventory. These technical enhancements with DFP
will reduce data import times, cut implementation time and shorten
set-up configuration -- making it much easier for publishers like
Univision to discover revenue opportunities."
About Univision Interactive Media
Univision Interactive Media
comprises a network of national and local online and mobile sites
including Univision.com, which continues to be the #1 most-visited
Spanish-language website among U.S. online Hispanics; Univision
Movil, a longstanding industry-leader with unique, relevant mobile
products and services; and Univision Partner Group, a specialized
advertising and publisher network.
Yieldex created the first comprehensive, fully
integrated revenue and inventory analytics platform for digital
publishers. Publishers know they are leaving money on the table
se they have to juggle multiple delivery platforms across
channels and formats, while untangling complicated, overlapping
inventory. Our mission is to significantly increase revenue for our
publishers by de-mystifying the advertising ecosystem and leveraging
our technology to provide our customers with a single,
format-agnostic platform that accurately forecasts, manages and
prices inventory across all revenue channels. Yieldex has offices in
New York, San Francisco and Boulder. Visit www.yieldex.com.
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