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Microchip Adds Advanced Third-Party Code to Embedded Code Source’s Free Offerings; Application Store Further Speeds



  Microchip Adds Advanced Third-Party Code to Embedded Code Source’s Free
  Offerings; Application Store Further Speeds Development

 Embedded Community Can Accelerate Designs Using Free and More Sophisticated
Premium Code From Microchip and 3^rd Parties; Developers Invited to Post Code
                                   for Sale

Business Wire

CHANDLER, Ariz. -- March 27, 2013

Microchip Technology Inc. (NASDAQ: MCHP), a leading provider of
microcontroller, mixed-signal, analog and Flash-IP solutions, today announced
the expansion of its Embedded Code Source (http://www.microchip.com/get/VR4C)
application store and embedded user community for PIC^® MCU software/firmware
code examples, tools and utilities, which often include the source code.
Community members now have a single, easy-to-use source for both free code and
premium code with advanced features, which accelerates their designs while
enabling more sophisticated and differentiated end products. Both Microchip
and third parties have already begun selling feature-rich MCU code and MPLAB^®
X IDE plug-ins for Microchip’s more than 1,000 8-bit, 16-bit and 32-bit PIC
microcontrollers. All developers are invited to add their free and for-pay
code to this user community, which has thousands of active participants.

Embedded industry studies confirm the growing importance of software
development, with software engineers comprising two thirds of the development
teams in most surveys. Additionally, software is rapidly becoming the most
costly portion of product development, in terms of both time and money.
Microchip’s Embedded Code Source addresses this trend by providing a
one-stop-shop for cost-effective and free pre-written code that can be used
immediately to shorten design times.

Embedded Code Source is the first site of its kind to provide developers with
a broad distribution outlet for their premium code. It also expands the
benefits to Microchip’s more than 70,000 customers, from merely sharing simple
code examples into a dynamic marketplace where they can find advanced
solutions for their applications.

“Through this second phase of our Embedded Code Source site, we are enabling
third-party developers to sell their software, while providing a greater
opportunity for the PIC MCU user community to tap into the code they need,”
said Mitch Little, Microchip’s vice president of Worldwide Sales and
Applications. “Users can avoid writing code from the ground up, and leverage
these developers to accelerate their time to market.”

Resources

High-res Photo Available Through Flickr or Editorial Contact (feel free to
publish):  http://www.microchip.com/get/PPFM

Follow Microchip:

  * RSS Feed for Microchip Product News:  http://www.microchip.com/get/BT4B
  * Twitter: http://www.microchip.com/get/VVFF
  * Facebook: http://www.microchip.com/get/XF0H
  * YouTube: http://www.microchip.com/get/2792

About Microchip Technology

Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of
microcontroller, mixed-signal, analog and Flash-IP solutions, providing
low-risk product development, lower total system cost and faster time to
market for thousands of diverse customer applications worldwide. Headquartered
in Chandler, Arizona, Microchip offers outstanding technical support along
with dependable delivery and quality. For more information, visit the
Microchip website at http://www.microchip.com/get/1W7E.

Note: The Microchip name and logo, and PIC are registered trademarks of
Microchip Technology Incorporated in the U.S.A. and other countries. All other
trademarks mentioned herein are the property of their respective companies.

Tags / Keywords: Embedded Code, MCU Code, Embedded Application, MCU Software,
MCU Source Code, Embedded Source Code, PIC Code, PIC Source Code, PIC
Software, Source Code, PIC App Store

Contact:

Microchip Technology Inc.
Editorial Contact:
Eric Lawson, 480-792-7182
eric.lawson@microchip.com
or
Reader Inquiries:
1-888-624-7435
http://www.microchip.com/get/VR4C
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