InMobi Launches App Publish Distribution Platform
SINGAPORE, March 27, 2013
- New tool facilitates easy app distribution across over 130 Android app
stores in just a few clicks
SINGAPORE, March 27, 2013 /PRNewswire/ -- InMobi , the world leader in
mobile-first technology platforms and the largest independent mobile ad
network, today announces the launch of App Publish, an Android app store
distribution platform. The first-of-its-kind, free-to-use tool allows Android
developers to publish their apps across global app stores in just a few
While app discovery on Google Play is a challenge for developers and users
alike, alternative channels such as GetJar, Mobango, Slide Me and several
third-party appstores based in China are estimated to drive billions of
downloads* every year. While these outside sources help developers reach
millions of users in new markets, publishing to each app store independently
presents several significant challenges, such as:
*Navigating complex international laws
*Various platforms' widely varied aesthetic and informational requirements
*Difficulties tracking and reporting download and install figures
*The challenges of collecting revenue from smaller or international
platforms in a timely manner
InMobi's App Publish platform allows developers to avoid these and other pain
points that come from deploying an Android app globally, using proven
intelligent technology to reduce the cost and effort to submit to multiple app
stores. In just a few clicks, developers can launch their apps in more than
130 global app stores —and manage their presence in each app store using a
single dashboard. Payments and payouts are easy to collect, from a single
Girish Prabhu, Head of Product Management for Developer Platforms InMobi,
comments: "Paying for position and app discovery on Google Play is becoming
increasingly expensive and ultra-competitive. The launch of App Publish serves
to meet the mass desire from app developers to compete in multiple channels in
a simple, profitable way. Early beta testers of App Publish have seen30% more
downloadsthrough these new app store channels."
Matt Siedel from 5C-Basic GmbH & Co. KG, an early adopter of App Publish,
comments: "As we're a small, independent developer, App Publish enables us to
reach out to users around the world. It helps us focus our energies on
creating compelling applications rather than having to deal with complex app
store submission requirements."
The launch of App Publish marks the successful integration of app distribution
capabilities that InMobi gained through its acquisition of Metaflow
Solutions—the experts in mobile app management and distribution solutions—in
For more information on App Publish, please visit
To participate in InMobi's webinar, "Introduction to InMobi App Publish" on
Thursday, April 4, from 10 – 11 a.m. PDT, please register at:
*Estimate based on self-reported download figures from app marketplaces
including GetJar and Mobango.
About InMobi InMobi platforms enable the world's leading brands, developers,
and publishers to engage consumers. Recognized by MIT Technology Review as one
of the 50 Disruptive Companies of 2013, we build mobile-first technology
platforms that leverage advances in big data, user behavior, and cloud-based
architectures to simplify advertising. Agencies and advertisers leverage
InMobi's platforms to create HTML5 rich media ads and leverage our mobile ad
network to target and engage 578 million consumers across 165 countries.
Developers and premium publishers use InMobi platforms to acquire and monetize
their mobile apps and their mobile websites. With offices on multiple
continents, InMobi provides worldwide reach with local service and support.
InMobi is venture-backed by investors including SoftBank, Kleiner Perkins
Caufield & Byers and Sherpalo Ventures.
To learn more, please visit www.inmobi.com , follow us on Twitter @InMobi, or
discover the latest mobile insights at www.inmobi.com/insights/ .
Americas Hazel WattsT: +1-646-738-8965E: Americas-Media@InMobi.com
EMEA Mital GoelT:+44-(0)-207-492-7000E: EMEA-Media@inmobi.com
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