Kia Motors America Introduces Refreshed 2014 Optima At New York International Auto Show

Kia Motors America Introduces Refreshed 2014 Optima At New York International
                                  Auto Show

Kia's Award-Winning Mid-size Sedan Returns with Improved Design, New Premium
Amenities And Technological Enhancements

- Iconic design updated with dynamic and eye-catching front and rear fascias

- Kia's best-selling Optima now offers more uplevel features and options to
enhance comfort and value

PR Newswire

NEW YORK, March 27, 2013

NEW YORK, March 27, 2013 /PRNewswire/ -- Kia Motors America (KMA), one of
America's fastest-growing car companies over the last five years^1, unveiled a
significantly updated version of its best-selling Optima mid-size sedan today
at the 2013 New York International Auto Show (NYIAS). Just three years ago,
Kia turned the automotive world on its head when the Peter Schreyer-penned
Optima mid-size sedan was unveiled at the 2010 NYIAS. Since that time, Optima
has become Kia's sales leader, selling more than 150,000 units last year and
gaining worldwide acclaim for its European-inspired design and fun-to-drive
performance. The 2014 Optima, built in the U.S.* at Kia's West Point, Ga.,
facility (KMMG), arrives with updated front and rear fascias, retaining the
vehicle's dynamic and sporty proportions. Available in LX, EX, SX and
SX-Limited trims, the Optima's new premium amenities and convenience options
make Optima an impressive player in the competitive mid-size sedan segment.
The 2014 Optima is expected to arrive in Kia retail showrooms in the third
quarter of the year, and pricing will be announced closer to the vehicle's
on-sale date.

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"With the latest version of the Optima, Kia continues to advance value to new
levels of sophistication, offering mid-size sedan consumers new premium
amenities and convenience upgrades, as well as a refinement of the world-class
design that so completely transformed our brand," said Michael Sprague,
executive vice president, marketing & communications, KMA. "The Optima is the
cornerstone of Kia's design evolution and epitomizes the brand's goal of
building highly-captivating, value-positioned vehicles."

Improvement of an Already Iconic Design

In a mid-size sedan segment long dominated by function over desirability, the
2014 Optima cements the model's status as a trailblazer of combining style and
substance in an affordably priced vehicle. Refining the Optima's sculpted,
high-end appearance, Kia's Frankfurt-based design team improved the vehicle's
front and rear fascias and the brand's signature tabbed grille. The vehicle's
bold stance and aerodynamic shape are further accentuated by updated rear
diffusers and a sweeping trunk lid. Lighting up the European-inspired design
are striking front LED positioning and fog lights, along with clear, newly
designed LED rear lamps. 

The improvements continue within the cabin of the 2014 Optima, as drivers are
greeted with more upscale and high-tech amenities. Activating the Optima's
push button ignition brings two new displays to life: a 4.3-inch TFT LCD
instrument cluster and optional high-resolution 8-inch navigation and
telematics screen, featuring UVO eServices, an 8-speaker Infinity^®2 sound
system, HD Radio™^®3, SiriusXM™ Satellite Radio^4 and SiriusXM Traffic™^4.
All-new seat designs ensure a comfortable drive in the powerful and spirited
sedan, while an optional new Blind Spot Detection (BSD)^5 system, which
includes rear cross-traffic alert and rear parking sensors, improve
convenience and peace of mind.

Every 2014 Optima comes well equipped with a generous roster of standard
features. The LX trim offers dual exhaust with chrome tips, solar glass,
exterior mirror turn signal indicators, front fog lights, exterior heated
mirrors, chrome accented exterior door handles and new 16-inch alloy wheels
fitted with 205/65R16 tires and a six-speed automatic transmission. The
volume-leading EX trim offers larger 17-inch alloy wheels fitted with
215/55R17 tires, leather seats, 8-way power adjustable driver's seat, and
illuminated front cup holders. Moving to the SX trim, consumers will find
stylish new 18-inch polished alloy wheels with 225/45R18 tires, unique front
and rear lower bumpers and side sills, aero wiper blades. The SX-T includes
HID headlights with auto leveling. Elevating to the top-of-the-line Limited
trim brings Optima to another level of sporty refinement, adding unique
18-inch chrome wheels, new LED fog lights, red brake calipers, an electronic
parking brake, chrome accented side sills, and premium Nappa leather seats.

Dynamic and Efficient Powertrains

The 2014 Optima is available with two powerful Theta II powerplants featuring
gasoline direct injection (GDI) technology: a 2.4-liter GDI four-cylinder or a
2.0-liter GDI turbo engine. A 2.4-liter hybrid powertrain is also available.
The 2.4-liter GDI engine is available on LX, EX and SX models while the more
robust 2.0-liter turbo GDI engine is offered exclusively to the SX. This
turbo-charged unit delivers V6-type power with a four-cylinder's efficiency.
Each engine choice is mated to a six-speed automatic transmission featuring
Sportmatic^® clutchless shifting. New for the 2014 Optima, and exclusive to
the sporty SX variant, is Drive Mode Select (DMS), which adjusts transmission
shift points and steering weight, offering owners a customizable driving

Kia: One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,
visit To receive custom email notifications for press
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^1 Based on 5-year cumulative growth between 12-month retail sales for periods
ending February 2008 and February 2013 of all U.S. automotive brands.
^2 Infinity is a registered trademark of Harman International Industries,
^3 HD Radio™ and the HD, HD Radio, and "Arc" logos are proprietary trademarks
of iBiquity Digital Corporation.
^4 Sirius services require subscriptions, sold separately after 3-month trial
included with vehicle purchase/lease. Subscriptions governed by SiriusXM
Customer Agreement at© 2011 SiriusXM Radio Inc. Sirius, XM and
all related marks and logos are trademarks of SiriusXM Radio Inc.
^5 The Blind Spot Detection System is not a substitute for proper and safe
lane changing procedures. Always drive safely and use caution when changing
lanes. The Blind Spot Detection System may not detect every object alongside
the vehicle

SOURCE Kia Motors America

Contact: Scott McKee, +1-949-0468-4813,; James Hope, Kia
Motors America, +1-949-468-1875,
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