Nerdist Industries And Lucasfilm's Course Of The Force Returns For An Epic Second Journey July 9-16

  Nerdist Industries And Lucasfilm's Course Of The Force Returns For An Epic
                           Second Journey July 9-16

Lightsaber Relay Strikes the California Coast

From Skywalker Ranch To San Diego Comic-Con International

PR Newswire

SAN FRANCISCO, March 27, 2013

SAN FRANCISCO, March 27, 2013 /PRNewswire/ --On the heels of last year's
monumental, first-of-its-kind event,Course of the Force, the lightsaber run
that captivated the attention ofStar Wars^™fans around the world, is
returning July 9^th– 16^th, 2013.Kicking off at the famed Skywalker Ranch,
participants will continue the relay run down through San Francisco with
several stops along the California coastline before reaching the finish line—
arriving just in time for the start of the 2013 San Diego
Comic-Con^®International convention. Nerdist Industries' founderChris
Hardwickwill be back to host the event, with city-stops along the way
featuring "Conivals" where fans can celebrate their love of the Saga with live
entertainment, expo booths, giveaways and much more.


"Our plan to run at Comic-Con screaming with a lightsaber worked beyond our
wildest dreams. People showed up! Lots of them! In cosplay! And we were able
to grant more than 1000 wishes for Make-A-Wish!" said Chris Hardwick. "Last
year we started in Santa Monica, this year, Marin, and hopefully next year

Course of the Force has reteamed with the Make-A-Wish Foundation® chapters of
Greater Bay, Los Angeles, Orange County, and San Diegowith 100 percent of all
runner registration proceeds benefiting the charity.In 2012, the Make-A-Wish
Foundation^®had a strong presence during the inaugural event, with
Make-A-Wish kids participating in the opening and closing ceremonies of Course
of the Force and running in the event.

Given the overwhelming response to the 2012 relay, this year's event is
expanding and will cover nearly 500 miles; at the end of the route, Course of
the Force will be hosting activities at the Chuck Jones Gallery in San Diego
during San Diego Comic-Con International from July 18^th- 20^th.

Highlights from last year's 136-mile Course of the Force lightsaber run
featured a caravan of costumed runners, Jabba the Hutt's Sail Barge and two
Yoda-fied RVs traveling down the Pacific Coast Highway.

In addition to helping grant wishes, participants of Course of the Force will
run quarter-mile segments down the California coast, passing off the official
Course of the Force lightsaber. Registration is now open
at Each relay spot is $150, which
includes a customized Hasbro lightsaber, exclusive Course of the Force swag
bag and the experience of a lifetime.Runners are encouraged to be creative
and wear their bestStar Warsgear.

All Course of the Force video content will be distributed via
Starwars.comat hosted on the
Nerdist YouTube channel at

For more information on Course of the Force,

Website –
Facebook –
Twitter – @CourseOtheForce
Google + –
Pinterest –
YouTube –

Lucasfilm, the Lucasfilm logo,STAR WARS™ and related properties are
trademarks and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.All rights
reserved.All other trademarks and trade names are properties of their
respective owners.

Nerdist Industries is a multi-platform creator of genre and popular culture
content.Its online presence includes a website, a premium
YouTube channel (, Nerdist News daily e-newsletters, 1.8
million Twitter followers, and a Podcast Network including the flagship
Nerdist Podcast, also produced as a TV show on BBC America. Nerdist also
hosts live events around the country such asThe Nerdist Podcast Live!and
Course of the Force, an annual lightsaber relay in partnership with Lucasfilm
LTD and Octagon which leads up to San Diego Comic-Con International.

Nerdist Industries was founded in 2008 by comedian, author, podcaster and
AMC'sThe Talking Deadhost Chris Hardwick. Hardwick serves as Founder &
Chief Creative Officer and digital media entrepreneur Peter Levin serves as
Chief Executive Officer. In July 2012, Legendary Entertainment, the company
behind such genre films asInception, Watchmen, 300, Man Of SteelandThe Dark
KnightTrilogy, acquired Nerdist Industries. Hardwick and Levin serve as
Co-Presidents of Digital for Legendary, in dual roles with their Nerdist
positions. Nerdist Industries is headquartered at Meltdown Comics in
Hollywood, CA.

Octagon, (IPG: NYSE) is the world's largest sponsorship consulting practice,
managing and influencing some $3 billion in sponsorship-related spending
annually.Octagon also is a pioneer and leader in athlete & personality
representation and management.With more than 800+ employees worldwide,
Octagon works with hundreds of blue-chip corporate clients and more than 800
athletes & personalities clients and manages more than 5,000 events per
year.Octagon's Events & Hospitality team operates four professional golf
tournaments, a professional bass fishing tournament and numerous first-class
corporate hospitality events. To learn more about Octagon,

Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a
global leader in film, television and digital entertainment production.In
addition to its motion-picture and television production operations,
Lucasfilm's global activities include Industrial Light & Magic and Skywalker
Sound, serving the digital needs of the entertainment industry for visual
effects and audio post-production; LucasArts, a leading developer and
publisher of interactive entertainment software worldwide; Lucasfilm
Animation, which produces cutting-edge digital entertainment; and Lucas
Licensing which manages the global merchandising activities for Lucasfilm's
entertainment properties including the legendary STAR WARS and INDIANA JONES
franchises.Lucasfilm Ltd. is headquartered in northern California.

SOURCE Octagon

Contact: Carolyn Zweifel, +1-323-822-4812,, or BeBe Lerner,
+1-323-822-4824,, or Molly Schultz, Sponsorship,
+1-323-802-1562,, or Chris Argyropoulos, Lucasfilm Ltd.,
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